{"transactions":[{"id":1204755,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2025-03-17T20:12:29.000Z","date":"2025-03-13","kind":"sale","planned":false,"acquired":false,"shares":900,"price":229.23,"value":206307.0,"ownership":{"direct":true},"balance_after":10905,"source":{"system":"sec-edgar","filing":"0001562180-25-002464","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218025002464/primarydocument.xml","form_type":"4"}},{"id":1204754,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2025-03-17T20:12:29.000Z","date":"2025-03-13","kind":"sale","planned":false,"acquired":false,"shares":2600,"price":228.18,"value":593268.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,600 shares is from $227.77 to $228.44. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":11805,"source":{"system":"sec-edgar","filing":"0001562180-25-002464","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218025002464/primarydocument.xml","form_type":"4"}},{"id":1523725,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"May 7, 2024 Stock Option","published_at":"2024-05-08T20:05:57.000Z","date":"2024-05-07","kind":"grant","planned":false,"acquired":true,"shares":568,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"On May 7, 2024, the Issuer granted 568 option shares to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines."}],"balance_after":568,"derivative":{"exercise_price":268.2,"exercise_date":"2024-05-07","expiration_date":"2034-05-06","underlying":"Class A Common","underlying_shares":568},"source":{"system":"sec-edgar","filing":"0001562180-24-003908","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218024003908/primarydocument.xml","form_type":"4"}},{"id":1523724,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2024-05-08T20:05:57.000Z","date":"2024-05-07","kind":"grant","planned":false,"acquired":true,"shares":243,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On May 7, 2024, the Issuer granted 243 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The shares will vest in full on the first anniversary of the grant date, provided that the non-employee Director remains a member of the Board of Directors as of that date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 447 shares of restricted stock subject to vesting conditions."}],"balance_after":14405,"source":{"system":"sec-edgar","filing":"0001562180-24-003908","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218024003908/primarydocument.xml","form_type":"4"}},{"id":1887482,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"May 17, 2023 Stock Option","published_at":"2023-05-18T20:13:50.000Z","date":"2023-05-17","kind":"grant","planned":false,"acquired":true,"shares":417,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"On May 17, 2023, the Issuer granted 417 option shares to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines."}],"balance_after":417,"derivative":{"exercise_price":319.16,"exercise_date":"2023-05-17","expiration_date":"2033-05-16","underlying":"Class A Common","underlying_shares":417},"source":{"system":"sec-edgar","filing":"0001562180-23-004234","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218023004234/primarydocument.xml","form_type":"4"}},{"id":1887481,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2023-05-18T20:13:50.000Z","date":"2023-05-17","kind":"grant","planned":false,"acquired":true,"shares":204,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On May 17, 2023, the Issuer granted 204 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The shares will vest in full on the first anniversary of the grant date, provided that the non-employee Director remains a member of the Board of Directors as of that date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 204 shares of restricted stock subject to vesting conditions."}],"balance_after":12704,"source":{"system":"sec-edgar","filing":"0001562180-23-004234","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218023004234/primarydocument.xml","form_type":"4"}},{"id":1894323,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2023-05-15T20:09:15.000Z","date":"2023-05-11","kind":"grant","planned":false,"acquired":true,"shares":2370,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":2370,"derivative":{"exercise_price":20.54,"exercise_date":"2024-05-11","expiration_date":"2033-05-11","underlying":"Common Stock","underlying_shares":2370},"source":{"system":"sec-edgar","filing":"0001127602-23-015544","document":"form4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760223015544/form4.xml","form_type":"4"}},{"id":1894322,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2023-05-15T20:09:15.000Z","date":"2023-05-11","kind":"grant","planned":false,"acquired":true,"shares":4195,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Includes 4,195 shares pursuant to a restricted stock unit award that vests over time. On 5/11/23, restrictions lapsed on 2,265 shares pursuant to a restricted stock unit award."}],"balance_after":229797,"source":{"system":"sec-edgar","filing":"0001127602-23-015544","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760223015544/form4.xml","form_type":"4"}},{"id":2264459,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Stock Option","published_at":"2022-05-19T20:04:06.000Z","date":"2022-05-18","kind":"grant","acquired":true,"shares":635,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":635,"derivative":{"exercise_price":356.62,"exercise_date":"2022-05-18","expiration_date":"2032-05-17","underlying":"Class A Common","underlying_shares":635},"source":{"system":"sec-edgar","filing":"0001562180-22-004239","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022004239/primarydocument.xml","form_type":"4"}},{"id":2271192,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Stock Option (right to buy)","published_at":"2022-05-16T20:00:34.000Z","date":"2022-05-12","kind":"grant","acquired":true,"shares":1440,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":1440,"derivative":{"exercise_price":40.78,"exercise_date":"2023-05-12","expiration_date":"2032-05-12","underlying":"Common Stock","underlying_shares":1440},"source":{"system":"sec-edgar","filing":"0001127602-22-014624","document":"form4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760222014624/form4.xml","form_type":"4"}},{"id":2271191,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2022-05-16T20:00:34.000Z","date":"2022-05-12","kind":"grant","acquired":true,"shares":2265,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Includes 2,265 shares pursuant to a restricted stock unit award that vests over time. On 5/12/22,  820 shares vested from a restricted stock unit award."}],"balance_after":225602,"source":{"system":"sec-edgar","filing":"0001127602-22-014624","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760222014624/form4.xml","form_type":"4"}},{"id":2703894,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Stock Option (Right to Buy)","published_at":"2021-05-20T20:03:14.000Z","date":"2021-05-19","kind":"grant","acquired":true,"shares":237,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":237,"derivative":{"exercise_price":1061.71,"exercise_date":"2021-05-19","expiration_date":"2031-05-18","underlying":"Class A Common","underlying_shares":237},"source":{"system":"sec-edgar","filing":"0001562180-21-003643","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021003643/primarydocument.xml","form_type":"4"}},{"id":2713449,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Stock Option (right to buy)","published_at":"2021-05-14T20:26:13.000Z","date":"2021-05-12","kind":"grant","acquired":true,"shares":545,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":545,"derivative":{"exercise_price":106.54,"exercise_date":"2022-05-12","expiration_date":"2031-05-12","underlying":"Common Stock","underlying_shares":545},"source":{"system":"sec-edgar","filing":"0001127602-21-016854","document":"form4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760221016854/form4.xml","form_type":"4"}},{"id":2713448,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2021-05-14T20:26:13.000Z","date":"2021-05-12","kind":"grant","acquired":true,"shares":820,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Includes 820 shares pursuant to a restricted stock unit award that vest over time. On 5/12/21, 1,815 shares vested from a restricted stock unit award."}],"balance_after":223337,"source":{"system":"sec-edgar","filing":"0001127602-21-016854","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760221016854/form4.xml","form_type":"4"}},{"id":2756131,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":230,"price":1202.56,"value":276588.8,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F10","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 230 shares is from $1202.32 to $1203.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":1258,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756130,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":74,"price":1201.51,"value":88911.74,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F9","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 74 shares is from $1201.02 to $1201.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":1488,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756129,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":1696,"price":1200.07,"value":2035318.72,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F8","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,696 shares is from $1200.00 to $11200.99.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":1562,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756128,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":13,"price":1188.54,"value":15451.02,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."}],"balance_after":3258,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756127,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":107,"price":1186.49,"value":126954.43,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $1186.44 to $1187.30.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":3271,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756126,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":119,"price":1185.18,"value":141036.42,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 119 shares is from $1185.15 to $1185.29.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":3378,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756125,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":580,"price":1184.74,"value":687149.2,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 580 shares is from $1184.10 to $1185.00.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":3497,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756124,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":287,"price":1183.22,"value":339584.14,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 287 shares is from $1182.62 to $1183.48.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4077,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756123,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":16,"price":1177.22,"value":18835.52,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."}],"balance_after":4364,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756122,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":210,"price":1174.28,"value":246598.8,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 210 shares is from $1173.53 to $1174.53.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4380,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756121,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":157,"price":1170.42,"value":183755.94,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. 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The shares are held by a Trust managed by the Reporting Person."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 211 shares is from $1168.57 o $1169.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4747,"source":{"system":"sec-edgar","filing":"0001562180-21-002694","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002694/primarydocument.xml","form_type":"4"}},{"id":2756119,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-04-06T20:01:47.000Z","date":"2021-04-05","kind":"sale","acquired":false,"shares":300,"price":1165.18,"value":349554.0,"ownership":{"direct":false,"nature":"Valette Family Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. 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On the Transaction Date, a third party gifted 200 shares to two trusts established for the benefit of the Reporting Person's children. The Reporting Person is the trustee for each trust and disclaims beneficial ownership of the shares in the trusts."}],"balance_after":200,"source":{"system":"sec-edgar","filing":"0001562180-21-000280","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000280/primarydocument.xml","form_type":"4"}},{"id":2926297,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2021-01-04T14:07:12.000Z","date":"2020-12-23","kind":"sale","acquired":false,"shares":1500,"price":1050,"value":1575000.0,"ownership":{"direct":true},"footnotes":[{"field":"date","element":"transactionDate","label":"F1","text":"This Form 4 is being filed late due to the broker's administrative oversight."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 27, 2020."}],"balance_after":17758,"source":{"system":"sec-edgar","filing":"0001562180-21-000010","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000010/primarydocument.xml","form_type":"4"}},{"id":2997698,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common","published_at":"2020-10-30T20:00:34.000Z","date":"2020-10-29","kind":"sale","acquired":false,"shares":200,"price":1061.46,"value":212292.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price shown is the weighted average sale price for the transactions reported on this line. 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Mr. Valette sold 3,100 shares in multiple trades at prices ranging from $47.50 to $47.60.  The price reported in Column 4 is a weighted average price.  The reporting person will provide the SEC Staff, Sleep Number or any security holder of Sleep Number, upon request, full information regarding the number of shares sold at each separate price."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"This Form 4 has been amended to decrease the amount in this column by 1,000 shares from the reporting person's previous Form 4 reports due to a clerical error."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"Includes 2,696 restricted stock units that will vest over time."}],"balance_after":236950,"source":{"system":"sec-edgar","filing":"0001127602-19-013591","document":"form4a.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760219013591/form4a.xml","form_type":"4/A","original_submission_date":"2019-03-27"}},{"id":3574471,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2019-03-29T20:00:57.000Z","date":"2019-03-26","kind":"sale","acquired":false,"shares":21900,"price":47.5882,"value":1042181.58,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On March 26, 2019, pursuant to a plan of disposition adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, Mr. Valette sold 21,900 shares in multiple trades at prices ranging from $47.50 to $47.705.  The price reported in Column 4 is a weighted average price.  The reporting person will provide the SEC Staff, Sleep Number or any security holder of Sleep Number, upon request, full information regarding the number of shares sold at each separate price."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"This Form 4 has been amended to decrease the amount in this column by 1,000 shares from the reporting person's previous Form 4 reports due to a clerical error."}],"balance_after":240050,"source":{"system":"sec-edgar","filing":"0001127602-19-013591","document":"form4a.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760219013591/form4a.xml","form_type":"4/A","original_submission_date":"2019-03-27"}},{"id":3577622,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2019-03-27T20:00:31.000Z","date":"2019-03-27","kind":"sale","acquired":false,"shares":3100,"price":47.5484,"value":147400.04,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"On March 27, 2019, pursuant to a plan of disposition adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.  Mr. Valette sold 3,100 shares in multiple trades at prices ranging from $47.50 to $47.60.  The price reported in Column 4 is a weighted average price.  The reporting person will provide the SEC Staff, Sleep Number or any security holder of Sleep Number, upon request, full information regarding the number of shares sold at each separate price."}],"balance_after":237950,"source":{"system":"sec-edgar","filing":"0001127602-19-013427","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760219013427/form4.xml","form_type":"4"}},{"id":3577621,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Common Stock","published_at":"2019-03-27T20:00:31.000Z","date":"2019-03-26","kind":"sale","acquired":false,"shares":21900,"price":47.5882,"value":1042181.58,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On March 26, 2019, pursuant to a plan of disposition adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, Mr. Valette sold 21,900 shares in multiple trades at prices ranging from $47.50 to $47.705.  The price reported in Column 4 is a weighted average price.  The reporting person will provide the SEC Staff, Sleep Number or any security holder of Sleep Number, upon request, full information regarding the number of shares sold at each separate price."}],"balance_after":241050,"source":{"system":"sec-edgar","filing":"0001127602-19-013427","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760219013427/form4.xml","form_type":"4"}},{"id":3926518,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Stock Option (Right to Buy)","published_at":"2018-05-18T20:08:22.000Z","date":"2018-05-17","kind":"grant","acquired":true,"shares":1080,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":1080,"derivative":{"exercise_price":238.9,"exercise_date":"2018-05-17","expiration_date":"2028-05-17","underlying":"Class A Common","underlying_shares":1080},"source":{"system":"sec-edgar","filing":"0001562180-18-002576","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018002576/primarydocument.xml","form_type":"4"}},{"id":3926794,"issuer":{"id":9709,"kind":"organization","name":"Sleep Number Corp"},"owners":[{"id":81941,"kind":"person","name":"VALETTE JEAN MICHEL","position":1,"cik":"0001199207","reported_name":"VALETTE JEAN MICHEL","relationship":{"director":true}}],"security":"Stock Option (right to buy)","published_at":"2018-05-18T20:03:28.000Z","date":"2018-05-16","kind":"grant","acquired":true,"shares":2165,"price":0,"value":0.0,"ownership":{"direct":true},"balance_after":2165,"derivative":{"exercise_price":28.86,"exercise_date":"2019-05-16","expiration_date":"2028-05-16","underlying":"Common Stock","underlying_shares":2165},"source":{"system":"sec-edgar","filing":"0001127602-18-018116","document":"form4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/827187/000112760218018116/form4.xml","form_type":"4"}}],"next_cursor":"2018-05-18T20:03:28.000000Z,3926794"}