{"transactions":[{"id":1129612,"issuer":{"id":5176,"kind":"organization","name":"ENTRAVISION COMMUNICATIONS CORP","symbol":"EVC"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A common stock","published_at":"2025-05-30T21:01:44.000Z","date":"2025-05-29","kind":"grant","planned":false,"acquired":true,"shares":74879,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the grant of a restricted stock unit award that will vest in full on the earlier of: (x) May 29, 2026 or (y) the business day immediately preceding the date of the company's 2026 annual stockholder meeting. Vested shares will be delivered to the reporting person at the time such reporting person ceases being a director of the company."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Includes 173,246 restricted stock units."}],"balance_after":173246,"source":{"system":"sec-edgar","filing":"0000950170-25-079833","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1109116/000095017025079833/ownership.xml","form_type":"4"}},{"id":1145544,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2025-05-16T20:40:18.000Z","date":"2025-05-14","kind":"grant","planned":false,"acquired":true,"shares":23100,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2026 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":98657,"source":{"system":"sec-edgar","filing":"0001818383-25-000068","document":"wk-form4_1747428010.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000068/wk-form4_1747428010.xml","form_type":"4"}},{"id":1495506,"issuer":{"id":5176,"kind":"organization","name":"ENTRAVISION COMMUNICATIONS CORP","symbol":"EVC"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A common stock","published_at":"2024-06-03T20:30:14.000Z","date":"2024-05-30","kind":"grant","planned":false,"acquired":true,"shares":71100,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the grant of a restricted stock unit award that will vest in full on the earlier of: (x) May 30, 2025 or (y) the business day immediately preceding the date of the company's 2025 annual stockholder meeting. Vested shares will be delivered to the reporting person at the time such reporting person ceases being a director of the company."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Includes 98,367 restricted stock units."}],"balance_after":98367,"source":{"system":"sec-edgar","filing":"0000950170-24-068028","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1109116/000095017024068028/ownership.xml","form_type":"4"}},{"id":1509097,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2024-05-20T23:07:28.000Z","date":"2024-05-16","kind":"grant","planned":false,"acquired":true,"shares":8850,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2025 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":75557,"source":{"system":"sec-edgar","filing":"0001818383-24-000048","document":"wk-form4_1716246439.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838324000048/wk-form4_1716246439.xml","form_type":"4"}},{"id":1753220,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2023-10-31T19:44:11.000Z","date":"2023-10-30","kind":"exercise","planned":false,"acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":0,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-23-000130","document":"wk-form4_1698781443.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000130/wk-form4_1698781443.xml","form_type":"4"}},{"id":1753219,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2023-10-31T19:44:11.000Z","date":"2023-10-30","kind":"exercise","planned":false,"acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":66707,"source":{"system":"sec-edgar","filing":"0001818383-23-000130","document":"wk-form4_1698781443.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000130/wk-form4_1698781443.xml","form_type":"4"}},{"id":1754834,"issuer":{"id":5176,"kind":"organization","name":"ENTRAVISION COMMUNICATIONS CORP","symbol":"EVC"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A common stock","published_at":"2023-10-26T13:00:07.000Z","date":"2023-10-24","kind":"grant","planned":false,"acquired":true,"shares":27267,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the grant of a restricted stock unit award that will vest in full on the earlier of: (x) June 8, 2024 or (y) the business day immediately preceding the date of the company's 2024 annual stockholder meeting. Vested shares will be delivered to the reporting person at the time such reporting person ceases being a director of the company."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Includes 27,267 restricted stock units."}],"balance_after":27267,"source":{"system":"sec-edgar","filing":"0001209191-23-053601","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1109116/000120919123053601/doc4.xml","form_type":"4"}},{"id":1819343,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2023-08-01T22:59:44.000Z","date":"2023-07-30","kind":"exercise","planned":false,"acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":1316,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-23-000101","document":"wk-form4_1690930776.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000101/wk-form4_1690930776.xml","form_type":"4"}},{"id":1819342,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2023-08-01T22:59:44.000Z","date":"2023-07-30","kind":"exercise","planned":false,"acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":65391,"source":{"system":"sec-edgar","filing":"0001818383-23-000101","document":"wk-form4_1690930776.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000101/wk-form4_1690930776.xml","form_type":"4"}},{"id":1882789,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2023-05-22T21:43:38.000Z","date":"2023-05-19","kind":"grant","planned":false,"acquired":true,"shares":25547,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2024 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":64075,"source":{"system":"sec-edgar","filing":"0001818383-23-000090","document":"wf-form4_168479180602128.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000090/wf-form4_168479180602128.xml","form_type":"4"}},{"id":1908463,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2023-05-02T21:08:14.000Z","date":"2023-04-30","kind":"exercise","planned":false,"acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":2632,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-23-000067","document":"wf-form4_168306166883170.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000067/wf-form4_168306166883170.xml","form_type":"4"}},{"id":1908462,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2023-05-02T21:08:14.000Z","date":"2023-04-30","kind":"exercise","planned":false,"acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":38528,"source":{"system":"sec-edgar","filing":"0001818383-23-000067","document":"wf-form4_168306166883170.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000067/wf-form4_168306166883170.xml","form_type":"4"}},{"id":2040450,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2023-02-01T00:28:42.000Z","date":"2023-01-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":3948,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-23-000008","document":"wf-form4_167521130668735.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000008/wf-form4_167521130668735.xml","form_type":"4"}},{"id":2040449,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-01T00:28:42.000Z","date":"2023-01-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":37212,"source":{"system":"sec-edgar","filing":"0001818383-23-000008","document":"wf-form4_167521130668735.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838323000008/wf-form4_167521130668735.xml","form_type":"4"}},{"id":2128561,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2022-11-01T17:05:34.000Z","date":"2022-10-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":5264,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-22-000137","document":"wf-form4_166732231927077.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000137/wf-form4_166732231927077.xml","form_type":"4"}},{"id":2128560,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-11-01T17:05:34.000Z","date":"2022-10-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":35896,"source":{"system":"sec-edgar","filing":"0001818383-22-000137","document":"wf-form4_166732231927077.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000137/wf-form4_166732231927077.xml","form_type":"4"}},{"id":2197814,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2022-08-02T22:34:30.000Z","date":"2022-07-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":6580,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-22-000111","document":"wf-form4_165947965531411.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000111/wf-form4_165947965531411.xml","form_type":"4"}},{"id":2197813,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-08-02T22:34:30.000Z","date":"2022-07-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":34580,"source":{"system":"sec-edgar","filing":"0001818383-22-000111","document":"wf-form4_165947965531411.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000111/wf-form4_165947965531411.xml","form_type":"4"}},{"id":2262049,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2022-05-20T23:05:13.000Z","date":"2022-05-19","kind":"exercise","acquired":false,"shares":8163,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F3","text":"Each such RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"Represents restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units vested on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F4","text":"Represents restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units vested on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":0,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":8163},"source":{"system":"sec-edgar","filing":"0001818383-22-000089","document":"wf-form4_165308789443231.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000089/wf-form4_165308789443231.xml","form_type":"4"}},{"id":2262048,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-05-20T23:05:13.000Z","date":"2022-05-19","kind":"grant","acquired":true,"shares":17207,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2023 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":33264,"source":{"system":"sec-edgar","filing":"0001818383-22-000089","document":"wf-form4_165308789443231.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000089/wf-form4_165308789443231.xml","form_type":"4"}},{"id":2262047,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-05-20T23:05:13.000Z","date":"2022-05-19","kind":"exercise","acquired":true,"shares":8163,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":16057,"source":{"system":"sec-edgar","filing":"0001818383-22-000089","document":"wf-form4_165308789443231.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000089/wf-form4_165308789443231.xml","form_type":"4"}},{"id":2286611,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2022-05-02T21:24:00.000Z","date":"2022-04-30","kind":"exercise","acquired":false,"shares":1315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":7896,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1315},"source":{"system":"sec-edgar","filing":"0001818383-22-000055","document":"wf-form4_165152662309170.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000055/wf-form4_165152662309170.xml","form_type":"4"}},{"id":2286610,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-05-02T21:24:00.000Z","date":"2022-04-30","kind":"exercise","acquired":true,"shares":1315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":7894,"source":{"system":"sec-edgar","filing":"0001818383-22-000055","document":"wf-form4_165152662309170.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000055/wf-form4_165152662309170.xml","form_type":"4"}},{"id":2398467,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2022-02-15T02:31:43.000Z","date":"2022-01-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":9211,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-22-000013","document":"wf-form4_164489226585886.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000013/wf-form4_164489226585886.xml","form_type":"4"}},{"id":2398466,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2022-02-15T02:31:43.000Z","date":"2022-01-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":6579,"source":{"system":"sec-edgar","filing":"0001818383-22-000013","document":"wf-form4_164489226585886.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000013/wf-form4_164489226585886.xml","form_type":"4"}},{"id":2526593,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2021-11-04T00:12:29.000Z","date":"2021-10-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":18690,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-21-000145","document":"wf-form4_163598473182132.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000145/wf-form4_163598473182132.xml","form_type":"4"}},{"id":2526592,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2021-11-04T00:12:29.000Z","date":"2021-10-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":5263,"source":{"system":"sec-edgar","filing":"0001818383-21-000145","document":"wf-form4_163598473182132.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000145/wf-form4_163598473182132.xml","form_type":"4"}},{"id":2537429,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2021-10-22T01:53:19.000Z","date":"2021-10-14","kind":"grant","acquired":true,"shares":8163,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date."}],"balance_after":20006,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":8163},"source":{"system":"sec-edgar","filing":"0001818383-21-000122","document":"wf-form4_163486758066325.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000122/wf-form4_163486758066325.xml","form_type":"4"}},{"id":2618050,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2021-08-04T00:07:55.000Z","date":"2021-07-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":11843,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001818383-21-000062","document":"wf-form4_162803562617093.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000062/wf-form4_162803562617093.xml","form_type":"4"}},{"id":2618049,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2021-08-04T00:07:55.000Z","date":"2021-07-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":3947,"source":{"system":"sec-edgar","filing":"0001818383-21-000062","document":"wf-form4_162803562617093.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000062/wf-form4_162803562617093.xml","form_type":"4"}},{"id":2730483,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2021-05-04T17:31:21.000Z","date":"2021-04-30","kind":"exercise","acquired":false,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":13159,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":1316},"source":{"system":"sec-edgar","filing":"0001209191-21-029737","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121029737/doc4.xml","form_type":"4"}},{"id":2730482,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2021-05-04T17:31:21.000Z","date":"2021-04-30","kind":"exercise","acquired":true,"shares":1316,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":2631,"source":{"system":"sec-edgar","filing":"0001209191-21-029737","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121029737/doc4.xml","form_type":"4"}},{"id":2886167,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2021-02-02T23:19:03.000Z","date":"2021-01-30","kind":"exercise","acquired":false,"shares":1315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":14475,"derivative":{"underlying":"Class A Common Stock","underlying_shares":1315},"source":{"system":"sec-edgar","filing":"0001209191-21-006903","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121006903/doc4.xml","form_type":"4"}},{"id":2886166,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2021-02-02T23:19:03.000Z","date":"2021-01-30","kind":"exercise","acquired":true,"shares":1315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":1315,"source":{"system":"sec-edgar","filing":"0001209191-21-006903","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121006903/doc4.xml","form_type":"4"}},{"id":2995041,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2020-11-03T21:49:13.000Z","date":"2020-10-30","kind":"grant","acquired":true,"shares":15790,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person in connection with the Reporting Person's appointment to the Issuer's board of directors.  The restricted stock units were granted under the Issuer's Omnibus Incentive Plan, effective as of October 30, 2020.  The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person in connection with the Reporting Person's appointment to the Issuer's board of directors.  The restricted stock units were granted under the Issuer's Omnibus Incentive Plan, effective as of October 30, 2020.  The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Represents grant of restricted stock units to the Reporting Person in connection with the Reporting Person's appointment to the Issuer's board of directors.  The restricted stock units were granted under the Issuer's Omnibus Incentive Plan, effective as of October 30, 2020.  The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date."}],"balance_after":15790,"derivative":{"underlying":"Class A Common Stock","underlying_shares":15790},"source":{"system":"sec-edgar","filing":"0000899243-20-030252","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000089924320030252/doc4.xml","form_type":"4"}},{"id":3432801,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, CAO, & CPO"}}],"security":"Class A Common Stock","published_at":"2019-08-20T23:39:54.000Z","date":"2019-08-16","kind":"sale","acquired":false,"shares":24832,"price":16.0971,"value":399723.1872,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") and the lapse of forfeiture restrictions of restricted stock awards issued by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.07 to $16.145 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":1153986,"source":{"system":"sec-edgar","filing":"0001209191-19-046905","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119046905/doc4.xml","form_type":"4"}},{"id":3455078,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, CAO, & CPO"}}],"security":"Class A Common Stock","published_at":"2019-07-26T23:25:11.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":22339,"price":17,"value":379763.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."}],"balance_after":1178818,"source":{"system":"sec-edgar","filing":"0001209191-19-043430","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119043430/doc4.xml","form_type":"4"}},{"id":3458979,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, CAO, & CPO"}}],"security":"Class A Common Stock","published_at":"2019-07-18T23:29:30.000Z","date":"2019-07-16","kind":"sale","acquired":false,"shares":25594,"price":15.299,"value":391562.606,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.29 to $15.345 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":1201157,"source":{"system":"sec-edgar","filing":"0001209191-19-042704","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119042704/doc4.xml","form_type":"4"}},{"id":3483742,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, CAO, & CPO"}}],"security":"Class A Common Stock","published_at":"2019-06-19T23:37:12.000Z","date":"2019-06-19","kind":"sale","acquired":false,"shares":32814,"price":14.65,"value":480725.1,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.65 to $14.655 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":1226751,"source":{"system":"sec-edgar","filing":"0001209191-19-038152","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119038152/doc4.xml","form_type":"4"}},{"id":3483741,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, CAO, & CPO"}}],"security":"Class A Common Stock","published_at":"2019-06-19T23:37:12.000Z","date":"2019-06-17","kind":"sale","acquired":false,"shares":71833,"price":13.7374,"value":986798.6542,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.67 to $13.86 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":1259565,"source":{"system":"sec-edgar","filing":"0001209191-19-038152","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119038152/doc4.xml","form_type":"4"}},{"id":3518034,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-05-20T23:44:25.000Z","date":"2019-05-16","kind":"grant","acquired":false,"shares":750000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"Consists of 750,000 shares of Class A Common Stock issued to the reporting person as a restricted stock award, subject to a forfeiture condition. The forfeiture condition will lapse as to 1/16th of the shares subject to the award after the reporting person completes each quarter of continuous service from May 15, 2019. If the reporting person dies while in continuous service, the forfeiture condition will lapse immediately as to 100% of the then unvested shares."}],"balance_after":1331398,"source":{"system":"sec-edgar","filing":"0001209191-19-031558","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119031558/doc4.xml","form_type":"4"}},{"id":3518033,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-05-20T23:44:25.000Z","date":"2019-05-16","kind":"sale","acquired":false,"shares":1059,"price":11.3331,"value":12001.7529,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.32 to $11.335  per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":581398,"source":{"system":"sec-edgar","filing":"0001209191-19-031558","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119031558/doc4.xml","form_type":"4"}},{"id":3552556,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-04-18T23:43:02.000Z","date":"2019-04-17","kind":"sale","acquired":false,"shares":42404,"price":11.7395,"value":497801.758,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.61 to $11.82 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":582457,"source":{"system":"sec-edgar","filing":"0001209191-19-025306","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119025306/doc4.xml","form_type":"4"}},{"id":3552555,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-04-18T23:43:02.000Z","date":"2019-04-16","kind":"sale","acquired":false,"shares":17829,"price":11.7106,"value":208788.2874,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.705 to $11.745 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":624861,"source":{"system":"sec-edgar","filing":"0001209191-19-025306","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119025306/doc4.xml","form_type":"4"}},{"id":3561079,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-04-05T23:41:28.000Z","date":"2019-04-05","kind":"sale","acquired":false,"shares":22818,"price":12,"value":273816.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."}],"balance_after":642690,"source":{"system":"sec-edgar","filing":"0001209191-19-023907","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119023907/doc4.xml","form_type":"4"}},{"id":3628491,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-02-28T00:02:08.000Z","date":"2019-02-25","kind":"sale","acquired":false,"shares":22818,"price":10.0058,"value":228312.3444,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.01 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":665508,"source":{"system":"sec-edgar","filing":"0001209191-19-014231","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119014231/doc4.xml","form_type":"4"}},{"id":3641069,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-02-22T00:38:06.000Z","date":"2019-02-20","kind":"sale","acquired":false,"shares":10776,"price":9.25,"value":99678.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."}],"balance_after":688326,"source":{"system":"sec-edgar","filing":"0001209191-19-012312","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119012312/doc4.xml","form_type":"4"}},{"id":3641068,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CFO, VP and CAO"}}],"security":"Class A Common Stock","published_at":"2019-02-22T00:38:06.000Z","date":"2019-02-19","kind":"sale","acquired":false,"shares":925,"price":9.3128,"value":8614.34,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.31 to $9.325 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":699102,"source":{"system":"sec-edgar","filing":"0001209191-19-012312","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119012312/doc4.xml","form_type":"4"}},{"id":3691579,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2019-01-19T00:11:02.000Z","date":"2019-01-16","kind":"sale","acquired":false,"shares":6489,"price":5.7666,"value":37419.4674,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.70 to $5.85 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":700027,"source":{"system":"sec-edgar","filing":"0001209191-19-004636","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919119004636/doc4.xml","form_type":"4"}},{"id":3724305,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-12-20T01:00:03.000Z","date":"2018-12-19","kind":"sale","acquired":false,"shares":10915,"price":5.5917,"value":61033.4055,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.38 to $5.73 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":706516,"source":{"system":"sec-edgar","filing":"0001209191-18-063592","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118063592/doc4.xml","form_type":"4"}},{"id":3724304,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-12-20T01:00:03.000Z","date":"2018-12-17","kind":"sale","acquired":false,"shares":22116,"price":5.833,"value":129002.628,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.83 to $5.85 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":717431,"source":{"system":"sec-edgar","filing":"0001209191-18-063592","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118063592/doc4.xml","form_type":"4"}},{"id":3730329,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-12-15T01:31:47.000Z","date":"2018-12-13","kind":"grant","acquired":true,"shares":142568,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents shares issuable on settlement of restricted stock units (\"RSUs\") granted to the reporting person. Each RSU represents a contingent right to receive one share of Issuer's Class A Common Stock. 100% of the RSUs shall vest after the reporting person completes six months of continuous service from December 15, 2018. If the reporting person dies while in continuous service, 100% of the RSUs will be deemed fully vested immediately."}],"balance_after":739547,"source":{"system":"sec-edgar","filing":"0001209191-18-062835","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118062835/doc4.xml","form_type":"4"}},{"id":3756017,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-11-20T23:35:41.000Z","date":"2018-11-16","kind":"sale","acquired":false,"shares":1969,"price":6.48,"value":12759.12,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.48 to $6.4901 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":596979,"source":{"system":"sec-edgar","filing":"0001209191-18-059569","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118059569/doc4.xml","form_type":"4"}},{"id":3788602,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-10-17T23:31:26.000Z","date":"2018-10-16","kind":"sale","acquired":false,"shares":20848,"price":7.1208,"value":148454.4384,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.08 to $7.19 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":598948,"source":{"system":"sec-edgar","filing":"0001209191-18-055449","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118055449/doc4.xml","form_type":"4"}},{"id":3838490,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-08-20T22:48:36.000Z","date":"2018-08-16","kind":"sale","acquired":false,"shares":562,"price":12.4308,"value":6986.1096,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.2801 to $12.55 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":619796,"source":{"system":"sec-edgar","filing":"0001209191-18-047683","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118047683/doc4.xml","form_type":"4"}},{"id":3866458,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-07-17T23:39:53.000Z","date":"2018-07-16","kind":"sale","acquired":false,"shares":10268,"price":13.182,"value":135352.776,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.02 to $13.355 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."}],"balance_after":620358,"source":{"system":"sec-edgar","filing":"0001209191-18-042933","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118042933/doc4.xml","form_type":"4"}},{"id":3925992,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-05-18T22:11:48.000Z","date":"2018-05-16","kind":"sale","acquired":false,"shares":823,"price":10.63,"value":8748.49,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% vested once the reporting person completed 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and\n40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% vested once the reporting person completed 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and\n40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":630626,"source":{"system":"sec-edgar","filing":"0001209191-18-031554","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118031554/doc4.xml","form_type":"4"}},{"id":3959394,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-04-20T22:31:46.000Z","date":"2018-04-19","kind":"sale","acquired":false,"shares":18910,"price":15,"value":283650.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and\n40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and\n40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":631449,"source":{"system":"sec-edgar","filing":"0001209191-18-025749","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118025749/doc4.xml","form_type":"4"}},{"id":3961153,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-04-19T01:02:14.000Z","date":"2018-04-16","kind":"sale","acquired":false,"shares":10388,"price":14.6189,"value":151861.1332,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.500076 to $14.69 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% vested on February 15, 2018; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":650359,"source":{"system":"sec-edgar","filing":"0001209191-18-025491","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118025491/doc4.xml","form_type":"4"}},{"id":4048089,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-02-21T02:34:11.000Z","date":"2018-02-20","kind":"sale","acquired":false,"shares":1280,"price":18.875,"value":24160.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F6","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":660747,"source":{"system":"sec-edgar","filing":"0001209191-18-011779","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118011779/doc4.xml","form_type":"4"}},{"id":4048088,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-02-21T02:34:11.000Z","date":"2018-02-16","kind":"sale","acquired":false,"shares":863,"price":20.2515,"value":17477.0445,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.63 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":662027,"source":{"system":"sec-edgar","filing":"0001209191-18-011779","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118011779/doc4.xml","form_type":"4"}},{"id":4112658,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2018-01-04T02:31:39.000Z","date":"2017-12-29","kind":"grant","acquired":true,"shares":161104,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person was granted 21,150 restricted stock units (\"RSUs\"). Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock. 10% of the RSUs will vest once the reporting person completes 12 months of continuous service from November 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person was granted 139,954 RSUs. 10% of the RSUs will vest once the reporting person completes 12 months of continuous service from January 15, 2018; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":662890,"source":{"system":"sec-edgar","filing":"0001209191-18-001591","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919118001591/doc4.xml","form_type":"4"}},{"id":4126651,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2017-12-20T02:30:23.000Z","date":"2017-12-19","kind":"sale","acquired":false,"shares":13012,"price":15.7097,"value":204414.6164,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F6","text":"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.65 to $15.78 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":501786,"source":{"system":"sec-edgar","filing":"0001209191-17-066576","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919117066576/doc4.xml","form_type":"4"}},{"id":4126650,"issuer":{"id":3584,"kind":"organization","name":"Snap Inc","symbol":"SNAP"},"owners":[{"id":79091,"kind":"person","name":"Sweet Lara","position":1,"cik":"0001623689","reported_name":"Sweet Lara","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"VP, Chief Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2017-12-20T02:30:23.000Z","date":"2017-12-18","kind":"sale","acquired":false,"shares":16284,"price":16.0931,"value":262060.0404,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents the sale of shares to cover tax withholding obligations in connection with the settlement and release of restricted stock units (\"RSUs\") granted by the issuer to the reporting person. Each RSU represents a contingent right to receive one share of issuer's Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.25 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 498,048 RSUs. This RSU vests at the rate of 29,296 shares on each of December 15, 2017 and June 27, 2018, 29,298 shares on March 27, 2018, 43,946 shares on each of September 27, 2018, December 15, 2018, and June 27, 2019, 43,944 shares on March 27, 2019, and 58,594 shares on each of September 27, 2019, December 15, 2019, March 27, 2020, and June 27, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 21,433 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from February 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"As reported on a Form 3 filed on November 17, 2017, the reporting person was granted 11,601 RSUs, of which 10% will vest once the reporting person completes 12 months of continuous service from May 15, 2017; 20% will vest in equal quarterly installments during the second 12-month period of the reporting person's continuous service; 30% will vest in equal quarterly installments during the third 12-month period of the reporting person's continuous service; and 40% will vest in equal quarterly installments during the fourth 12-month period of the reporting person's continuous service."}],"balance_after":514798,"source":{"system":"sec-edgar","filing":"0001209191-17-066576","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1564408/000120919117066576/doc4.xml","form_type":"4"}}]}