{"transactions":[{"id":1106249,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:54:57.000Z","date":"2025-06-18","kind":"grant","planned":false,"acquired":true,"shares":23674,"price":2.19,"value":51846.06,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein."}],"balance_after":2369380,"source":{"system":"sec-edgar","filing":"0000950170-25-088123","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088123/ownership.xml","form_type":"4"}},{"id":1106248,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:54:57.000Z","date":"2025-06-17","kind":"grant","planned":false,"acquired":true,"shares":30993,"price":2.39,"value":74073.27,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein."}],"balance_after":2345706,"source":{"system":"sec-edgar","filing":"0000950170-25-088123","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088123/ownership.xml","form_type":"4"}},{"id":1106247,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:54:57.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":37846,"price":2.07,"value":78341.22,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein."}],"balance_after":2314713,"source":{"system":"sec-edgar","filing":"0000950170-25-088123","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088123/ownership.xml","form_type":"4"}},{"id":2757791,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2021-04-05T20:05:39.000Z","date":"2021-03-30","kind":"gift","acquired":false,"shares":32011,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":31358,"source":{"system":"sec-edgar","filing":"0000899243-21-014789","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924321014789/doc4.xml","form_type":"4"}},{"id":2779230,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2021-03-18T20:05:23.000Z","date":"2021-03-16","kind":"sale","acquired":false,"shares":100000,"price":10.93,"value":1093000.0,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"balance_after":338187,"source":{"system":"sec-edgar","filing":"0000899243-21-012512","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924321012512/doc4.xml","form_type":"4"}},{"id":2779229,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2021-03-18T20:05:23.000Z","date":"2020-12-30","kind":"gift","acquired":false,"shares":12500,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"balance_after":438187,"source":{"system":"sec-edgar","filing":"0000899243-21-012512","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924321012512/doc4.xml","form_type":"4"}},{"id":2942498,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2020-12-16T23:03:13.000Z","date":"2020-12-15","kind":"sale","acquired":false,"shares":23135,"price":7.65,"value":176982.75,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on December 14, 2020 were sold in multiple transactions at prices ranging from $7.38 to $7.57, inclusive, and the shares sold on December 15, 2020 were sold in multiple transactions at prices ranging from $7.35 to $7.83, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On September 16, 2020, the Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1 (the \"2017 GRAT\") made an annuity payment of 247,033 shares of Issuer common stock to the reporting person's spouse, who, in turn, assigned the shares to the Anne-Marie Ray Revocable Trust (the \"Revocable Trust\"). The reporting person's spouse is the settlor, sole trustee and sole annuitant of the 2017 GRAT and the settlor and sole trustee of the Revocable Trust."}],"balance_after":450687,"source":{"system":"sec-edgar","filing":"0000899243-20-034147","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924320034147/doc4.xml","form_type":"4"}},{"id":2942497,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2020-12-16T23:03:13.000Z","date":"2020-12-14","kind":"sale","acquired":false,"shares":26865,"price":7.47,"value":200681.55,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on December 14, 2020 were sold in multiple transactions at prices ranging from $7.38 to $7.57, inclusive, and the shares sold on December 15, 2020 were sold in multiple transactions at prices ranging from $7.35 to $7.83, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On September 16, 2020, the Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1 (the \"2017 GRAT\") made an annuity payment of 247,033 shares of Issuer common stock to the reporting person's spouse, who, in turn, assigned the shares to the Anne-Marie Ray Revocable Trust (the \"Revocable Trust\"). The reporting person's spouse is the settlor, sole trustee and sole annuitant of the 2017 GRAT and the settlor and sole trustee of the Revocable Trust."}],"balance_after":473822,"source":{"system":"sec-edgar","filing":"0000899243-20-034147","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924320034147/doc4.xml","form_type":"4"}},{"id":3352539,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:40.000Z","date":"2019-12-03","kind":"sale","acquired":false,"shares":4562,"price":10.73,"value":48950.26,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":63369,"source":{"system":"sec-edgar","filing":"0000899243-19-028467","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028467/doc4.xml","form_type":"4"}},{"id":3352538,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:40.000Z","date":"2019-12-02","kind":"sale","acquired":false,"shares":291,"price":10.73,"value":3122.43,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":67931,"source":{"system":"sec-edgar","filing":"0000899243-19-028467","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028467/doc4.xml","form_type":"4"}},{"id":3352537,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:40.000Z","date":"2019-12-03","kind":"sale","acquired":false,"shares":30438,"price":10.73,"value":326599.74,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2276867,"source":{"system":"sec-edgar","filing":"0000899243-19-028467","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028467/doc4.xml","form_type":"4"}},{"id":3352536,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:40.000Z","date":"2019-12-02","kind":"sale","acquired":false,"shares":34709,"price":10.73,"value":372427.57,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2307305,"source":{"system":"sec-edgar","filing":"0000899243-19-028467","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028467/doc4.xml","form_type":"4"}},{"id":3371336,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:15:52.000Z","date":"2019-11-13","kind":"sale","acquired":false,"shares":2386,"price":11.14,"value":26580.04,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":68222,"source":{"system":"sec-edgar","filing":"0000899243-19-027271","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027271/doc4.xml","form_type":"4"}},{"id":3371335,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:15:52.000Z","date":"2019-11-12","kind":"sale","acquired":false,"shares":7125,"price":11.42,"value":81367.5,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":70608,"source":{"system":"sec-edgar","filing":"0000899243-19-027271","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027271/doc4.xml","form_type":"4"}},{"id":3371334,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:15:52.000Z","date":"2019-11-13","kind":"sale","acquired":false,"shares":32614,"price":11.14,"value":363319.96,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2342014,"source":{"system":"sec-edgar","filing":"0000899243-19-027271","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027271/doc4.xml","form_type":"4"}},{"id":3371333,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:15:52.000Z","date":"2019-11-12","kind":"sale","acquired":false,"shares":27875,"price":11.42,"value":318332.5,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2374628,"source":{"system":"sec-edgar","filing":"0000899243-19-027271","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027271/doc4.xml","form_type":"4"}},{"id":3389196,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:07:27.000Z","date":"2019-10-22","kind":"sale","acquired":false,"shares":7125,"price":10.61,"value":75596.25,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":77733,"source":{"system":"sec-edgar","filing":"0000899243-19-025859","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025859/doc4.xml","form_type":"4"}},{"id":3389195,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:07:27.000Z","date":"2019-10-21","kind":"sale","acquired":false,"shares":6088,"price":10.91,"value":66420.08,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":84858,"source":{"system":"sec-edgar","filing":"0000899243-19-025859","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025859/doc4.xml","form_type":"4"}},{"id":3389194,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:07:27.000Z","date":"2019-10-22","kind":"sale","acquired":false,"shares":27875,"price":10.61,"value":295753.75,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2402503,"source":{"system":"sec-edgar","filing":"0000899243-19-025859","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025859/doc4.xml","form_type":"4"}},{"id":3389193,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:07:27.000Z","date":"2019-10-21","kind":"sale","acquired":false,"shares":28912,"price":10.91,"value":315429.92,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2430378,"source":{"system":"sec-edgar","filing":"0000899243-19-025859","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025859/doc4.xml","form_type":"4"}},{"id":3397340,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-04T20:33:08.000Z","date":"2019-10-02","kind":"gift","acquired":false,"shares":11900,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":90946,"source":{"system":"sec-edgar","filing":"0000899243-19-025102","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025102/doc4.xml","form_type":"4"}},{"id":3397339,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-04T20:33:08.000Z","date":"2019-10-02","kind":"gift","acquired":false,"shares":2380,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":102846,"source":{"system":"sec-edgar","filing":"0000899243-19-025102","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025102/doc4.xml","form_type":"4"}},{"id":3436172,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:06:01.000Z","date":"2019-08-15","kind":"sale","acquired":false,"shares":2276,"price":10.71,"value":24375.96,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":105226,"source":{"system":"sec-edgar","filing":"0000899243-19-021940","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021940/doc4.xml","form_type":"4"}},{"id":3436171,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:06:01.000Z","date":"2019-08-15","kind":"sale","acquired":false,"shares":20505,"price":10.71,"value":219608.55,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2459290,"source":{"system":"sec-edgar","filing":"0000899243-19-021940","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021940/doc4.xml","form_type":"4"}},{"id":3436170,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:06:01.000Z","date":"2019-08-14","kind":"sale","acquired":false,"shares":35000,"price":10.89,"value":381150.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2479795,"source":{"system":"sec-edgar","filing":"0000899243-19-021940","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021940/doc4.xml","form_type":"4"}},{"id":3456001,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:17:12.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":7125,"price":11.23,"value":80013.75,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":107502,"source":{"system":"sec-edgar","filing":"0000899243-19-020382","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020382/doc4.xml","form_type":"4"}},{"id":3456000,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:17:12.000Z","date":"2019-07-23","kind":"sale","acquired":false,"shares":3625,"price":10.95,"value":39693.75,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":114627,"source":{"system":"sec-edgar","filing":"0000899243-19-020382","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020382/doc4.xml","form_type":"4"}},{"id":3455999,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:17:12.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":27875,"price":11.23,"value":313036.25,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2514795,"source":{"system":"sec-edgar","filing":"0000899243-19-020382","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020382/doc4.xml","form_type":"4"}},{"id":3455998,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:17:12.000Z","date":"2019-07-23","kind":"sale","acquired":false,"shares":27875,"price":10.95,"value":305231.25,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2542670,"source":{"system":"sec-edgar","filing":"0000899243-19-020382","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020382/doc4.xml","form_type":"4"}},{"id":3489551,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:48.000Z","date":"2019-06-13","kind":"sale","acquired":false,"shares":7125,"price":11.8,"value":84075.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":118252,"source":{"system":"sec-edgar","filing":"0000899243-19-017026","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017026/doc4.xml","form_type":"4"}},{"id":3489550,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:48.000Z","date":"2019-06-12","kind":"sale","acquired":false,"shares":5908,"price":11.34,"value":66996.72,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":125116,"source":{"system":"sec-edgar","filing":"0000899243-19-017026","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017026/doc4.xml","form_type":"4"}},{"id":3489549,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:48.000Z","date":"2019-06-13","kind":"sale","acquired":false,"shares":27875,"price":11.8,"value":328925.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2570545,"source":{"system":"sec-edgar","filing":"0000899243-19-017026","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017026/doc4.xml","form_type":"4"}},{"id":3489548,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:48.000Z","date":"2019-06-12","kind":"sale","acquired":false,"shares":29092,"price":11.34,"value":329903.28,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2598420,"source":{"system":"sec-edgar","filing":"0000899243-19-017026","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017026/doc4.xml","form_type":"4"}},{"id":3523856,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-15","kind":"sale","acquired":false,"shares":3295,"price":11.42,"value":37628.9,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $11.21 to $11.57, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":123749,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3523855,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-14","kind":"sale","acquired":false,"shares":3276,"price":11.33,"value":37117.08,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $11.21 to $11.57, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":127044,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3523854,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-15","kind":"sale","acquired":false,"shares":10940,"price":11.42,"value":124934.8,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $ to $, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3523853,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-14","kind":"sale","acquired":false,"shares":10913,"price":11.32,"value":123535.16,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $ to $, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":10940,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3523852,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-15","kind":"sale","acquired":false,"shares":2441,"price":11.42,"value":27876.22,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $11.21 to $11.57, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3523851,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-16T20:05:18.000Z","date":"2019-05-14","kind":"sale","acquired":false,"shares":2429,"price":11.33,"value":27520.57,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 14, 2019 were sold in multiple transactions at prices ranging from $11.07 to $11.48, inclusive, and the shares sold on May 15, 2019 were sold in multiple transactions at prices ranging from $11.21 to $11.57, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2441,"source":{"system":"sec-edgar","filing":"0000899243-19-013736","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013736/doc4.xml","form_type":"4"}},{"id":3529898,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:44.000Z","date":"2019-05-10","kind":"sale","acquired":false,"shares":2043,"price":11.7,"value":23903.1,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":131285,"source":{"system":"sec-edgar","filing":"0000899243-19-013204","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013204/doc4.xml","form_type":"4"}},{"id":3529897,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:44.000Z","date":"2019-05-10","kind":"sale","acquired":false,"shares":32957,"price":11.7,"value":385596.9,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2627512,"source":{"system":"sec-edgar","filing":"0000899243-19-013204","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013204/doc4.xml","form_type":"4"}},{"id":3529896,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:44.000Z","date":"2019-05-09","kind":"sale","acquired":false,"shares":35000,"price":11.86,"value":415100.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2660469,"source":{"system":"sec-edgar","filing":"0000899243-19-013204","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013204/doc4.xml","form_type":"4"}},{"id":3538057,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-03","kind":"sale","acquired":false,"shares":3276,"price":12.55,"value":41113.8,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.35 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.46 to $12.67, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":130320,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3538056,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-02","kind":"sale","acquired":false,"shares":3276,"price":12.44,"value":40753.44,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.35 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.46 to $12.67, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":133596,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3538055,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-03","kind":"sale","acquired":false,"shares":10913,"price":12.55,"value":136958.15,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.34 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.44 to $12.69, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":21853,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3538054,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-02","kind":"sale","acquired":false,"shares":10913,"price":12.44,"value":135757.72,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.34 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.44 to $12.69, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":32766,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3538053,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-03","kind":"sale","acquired":false,"shares":2429,"price":12.55,"value":30483.95,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.35 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.46 to $12.67, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":4870,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3538052,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-06T20:06:16.000Z","date":"2019-05-02","kind":"sale","acquired":false,"shares":2429,"price":12.44,"value":30216.76,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 2, 2019 were sold in multiple transactions at prices ranging from $12.35 to $12.54, inclusive, and the shares sold on May 3, 2019 were sold in multiple transactions at prices ranging from $12.46 to $12.67, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":7299,"source":{"system":"sec-edgar","filing":"0000899243-19-012189","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319012189/doc4.xml","form_type":"4"}},{"id":3548689,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:02.000Z","date":"2019-04-24","kind":"sale","acquired":false,"shares":6412,"price":11.69,"value":74956.28,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":133328,"source":{"system":"sec-edgar","filing":"0000899243-19-011125","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011125/doc4.xml","form_type":"4"}},{"id":3548688,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:02.000Z","date":"2019-04-23","kind":"sale","acquired":false,"shares":18588,"price":11.36,"value":211159.68,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":139740,"source":{"system":"sec-edgar","filing":"0000899243-19-011125","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011125/doc4.xml","form_type":"4"}},{"id":3548687,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:02.000Z","date":"2019-04-24","kind":"sale","acquired":false,"shares":28588,"price":11.69,"value":334193.72,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2695469,"source":{"system":"sec-edgar","filing":"0000899243-19-011125","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011125/doc4.xml","form_type":"4"}},{"id":3548686,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:02.000Z","date":"2019-04-23","kind":"sale","acquired":false,"shares":16412,"price":11.36,"value":186440.32,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2724057,"source":{"system":"sec-edgar","filing":"0000899243-19-011125","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011125/doc4.xml","form_type":"4"}},{"id":3552116,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-18","kind":"sale","acquired":false,"shares":3276,"price":11.54,"value":37805.04,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.83, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.63, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":136872,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3552115,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-17","kind":"sale","acquired":false,"shares":3276,"price":11.65,"value":38165.4,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.83, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.63, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":140148,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3552114,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-18","kind":"sale","acquired":false,"shares":10913,"price":11.54,"value":125936.02,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.83, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.63, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":43679,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3552113,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-17","kind":"sale","acquired":false,"shares":10913,"price":11.65,"value":127136.45,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.83, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.63, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":54592,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3552112,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-18","kind":"sale","acquired":false,"shares":2429,"price":11.54,"value":28030.66,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.78, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.60, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":9728,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3552111,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-19T20:05:27.000Z","date":"2019-04-17","kind":"sale","acquired":false,"shares":2429,"price":11.65,"value":28297.85,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 17, 2019 were sold in multiple transactions at prices ranging from $11.55 to $11.78, inclusive, and the shares sold on April 18, 2019 were sold in multiple transactions at prices ranging from $11.44 to $11.60, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":12157,"source":{"system":"sec-edgar","filing":"0000899243-19-010927","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319010927/doc4.xml","form_type":"4"}},{"id":3562658,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-03","kind":"sale","acquired":false,"shares":3276,"price":13.11,"value":42948.36,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.03 to $13.33 inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.98 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":143424,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3562657,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-02","kind":"sale","acquired":false,"shares":3276,"price":13.17,"value":43144.92,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.03 to $13.33 inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.98 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":146700,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3562656,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-03","kind":"sale","acquired":false,"shares":10913,"price":13.12,"value":143178.56,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.02 to $13.34, inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.95 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":65505,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3562655,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-02","kind":"sale","acquired":false,"shares":10913,"price":13.16,"value":143615.08,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.02 to $13.34, inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.95 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":76418,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3562654,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-03","kind":"sale","acquired":false,"shares":2429,"price":13.11,"value":31844.19,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.03 to $13.33, inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.98 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":14586,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3562653,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-04T20:05:19.000Z","date":"2019-04-02","kind":"sale","acquired":false,"shares":2429,"price":13.17,"value":31989.93,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 2, 2019 were sold in multiple transactions at prices ranging from $13.03 to $13.33, inclusive, and the shares sold on April 3, 2019 were sold in multiple transactions at prices ranging from $12.98 to $13.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":17015,"source":{"system":"sec-edgar","filing":"0000899243-19-009977","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319009977/doc4.xml","form_type":"4"}},{"id":3584629,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-19","kind":"sale","acquired":false,"shares":3276,"price":13.35,"value":43734.6,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.41 to $13.95 inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.22 to $13.48, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":149976,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3584628,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-18","kind":"sale","acquired":false,"shares":3276,"price":13.55,"value":44389.8,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.41 to $13.95 inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.22 to $13.48, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":153252,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3584627,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-19","kind":"sale","acquired":false,"shares":10913,"price":13.34,"value":145579.42,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.36 to $14.05, inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.13 to $13.47, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":87331,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3584626,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-18","kind":"sale","acquired":false,"shares":10913,"price":13.56,"value":147980.28,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.36 to $14.05, inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.13 to $13.47, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":98244,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3584625,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-19","kind":"sale","acquired":false,"shares":2429,"price":13.35,"value":32427.15,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.41 to $13.95, inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.22 to $13.48, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":19444,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3584624,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-20T20:06:26.000Z","date":"2019-03-18","kind":"sale","acquired":false,"shares":2429,"price":13.55,"value":32912.95,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 18, 2019 were sold in multiple transactions at prices ranging from $13.41 to $13.95, inclusive, and the shares sold on March 19, 2019 were sold in multiple transactions at prices ranging from $13.22 to $13.48, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":21873,"source":{"system":"sec-edgar","filing":"0000899243-19-008520","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319008520/doc4.xml","form_type":"4"}},{"id":3597070,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-13T22:21:30.000Z","date":"2019-03-12","kind":"sale","acquired":false,"shares":35000,"price":10.91,"value":381850.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 11, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.47, inclusive, and the shares sold on March 12, 2019 were sold in multiple transactions at prices ranging from $10.43 to $11.25, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2740469,"source":{"system":"sec-edgar","filing":"0000899243-19-007580","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007580/doc4.xml","form_type":"4"}},{"id":3597069,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-13T22:21:30.000Z","date":"2019-03-11","kind":"sale","acquired":false,"shares":35000,"price":10.3,"value":360500.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 11, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.47, inclusive, and the shares sold on March 12, 2019 were sold in multiple transactions at prices ranging from $10.43 to $11.25, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2775469,"source":{"system":"sec-edgar","filing":"0000899243-19-007580","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007580/doc4.xml","form_type":"4"}},{"id":3629042,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":3276,"price":9.71,"value":31809.96,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.71, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.76, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":156528,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3629041,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-25","kind":"sale","acquired":false,"shares":3276,"price":9.65,"value":31613.4,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.71, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.76, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":159804,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3629040,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":10913,"price":9.71,"value":105965.23,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.70, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.77, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":109157,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3629039,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-25","kind":"sale","acquired":false,"shares":10913,"price":9.65,"value":105310.45,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.70, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.77, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":120070,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3629038,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":2429,"price":9.71,"value":23585.59,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.71, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.76, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":24302,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3629037,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-27T21:05:30.000Z","date":"2019-02-25","kind":"sale","acquired":false,"shares":2429,"price":9.65,"value":23439.85,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on February 25, 2019 were sold in multiple transactions at prices ranging from $9.58 to $9.71, inclusive, and the shares sold on February 26, 2019 were sold in multiple transactions at prices ranging from $9.63 to $9.76, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":26731,"source":{"system":"sec-edgar","filing":"0000899243-19-004993","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319004993/doc4.xml","form_type":"4"}},{"id":3656649,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-13","kind":"sale","acquired":false,"shares":3276,"price":9.07,"value":29713.32,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.27, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":163080,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3656648,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-12","kind":"sale","acquired":false,"shares":3276,"price":9.36,"value":30663.36,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.27, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":166356,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3656647,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-13","kind":"sale","acquired":false,"shares":10913,"price":9.08,"value":99090.04,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $9.00 to $9.40 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":130983,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3656646,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-12","kind":"sale","acquired":false,"shares":10913,"price":9.36,"value":102145.68,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $9.00 to $9.40 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":141896,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3656645,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-13","kind":"sale","acquired":false,"shares":2429,"price":9.07,"value":22031.03,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.27 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":29160,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3656644,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-02-14T21:11:21.000Z","date":"2019-02-12","kind":"sale","acquired":false,"shares":2429,"price":9.36,"value":22735.44,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on February 12, 2019 were sold in multiple transactions at prices ranging from $9.30 to $9.45, inclusive, and the shares sold on February 13, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.27 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":31589,"source":{"system":"sec-edgar","filing":"0000899243-19-003605","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319003605/doc4.xml","form_type":"4"}},{"id":3686774,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-24","kind":"sale","acquired":false,"shares":3276,"price":9.24,"value":30270.24,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.49, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":169632,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3686773,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-23","kind":"sale","acquired":false,"shares":3276,"price":9.37,"value":30696.12,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.49, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":172908,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3686772,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-24","kind":"sale","acquired":false,"shares":10913,"price":9.25,"value":100945.25,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.52, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.35, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":152809,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3686771,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-23","kind":"sale","acquired":false,"shares":10913,"price":9.38,"value":102363.94,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.52, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.35, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":163722,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3686770,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-24","kind":"sale","acquired":false,"shares":2429,"price":9.24,"value":22443.96,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.49, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":34018,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3686769,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-25T21:06:25.000Z","date":"2019-01-23","kind":"sale","acquired":false,"shares":2429,"price":9.37,"value":22759.73,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on January 23, 2019 were sold in multiple transactions at prices ranging from $9.29 to $9.49, inclusive, and the shares sold on January 24, 2019 were sold in multiple transactions at prices ranging from $9.16 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":36447,"source":{"system":"sec-edgar","filing":"0000899243-19-001948","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319001948/doc4.xml","form_type":"4"}},{"id":3699053,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-08","kind":"sale","acquired":false,"shares":3276,"price":9.17,"value":30040.92,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.24, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":176184,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3699052,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-07","kind":"sale","acquired":false,"shares":3276,"price":9.16,"value":30008.16,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.24, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":179460,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3699051,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-08","kind":"sale","acquired":false,"shares":10913,"price":9.17,"value":100072.21,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.94 to $9.27, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.32, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":174635,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3699050,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-07","kind":"sale","acquired":false,"shares":10913,"price":9.15,"value":99853.95,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.94 to $9.27, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.32, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":185548,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3699049,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-08","kind":"sale","acquired":false,"shares":2429,"price":9.17,"value":22273.93,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.24, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":38876,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3699048,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-01-09T21:05:24.000Z","date":"2019-01-07","kind":"sale","acquired":false,"shares":2429,"price":9.16,"value":22249.64,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on January 7, 2019 were sold in multiple transactions at prices ranging from $8.99 to $9.24, inclusive, and the shares sold on January 8, 2019 were sold in multiple transactions at prices ranging from $9.03 to $9.31, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":41305,"source":{"system":"sec-edgar","filing":"0000899243-19-000831","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319000831/doc4.xml","form_type":"4"}},{"id":3724594,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2018-12-19T21:05:21.000Z","date":"2018-12-18","kind":"sale","acquired":false,"shares":3276,"price":8.73,"value":28599.48,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on December 17, 2018 were sold in multiple transactions at prices ranging from $8.15 to $8.55, inclusive, and the shares sold on December 18, 2018 were sold in multiple transactions at prices ranging from $8.56 to $8.86, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":182736,"source":{"system":"sec-edgar","filing":"0000899243-18-031404","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318031404/doc4.xml","form_type":"4"}},{"id":3724593,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2018-12-19T21:05:21.000Z","date":"2018-12-17","kind":"sale","acquired":false,"shares":3276,"price":8.31,"value":27223.56,"ownership":{"direct":false,"nature":"By Anne-Marie Ray Revocable Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The prices reported are weighted average prices. The shares sold on December 17, 2018 were sold in multiple transactions at prices ranging from $8.15 to $8.55, inclusive, and the shares sold on December 18, 2018 were sold in multiple transactions at prices ranging from $8.56 to $8.86, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":186012,"source":{"system":"sec-edgar","filing":"0000899243-18-031404","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318031404/doc4.xml","form_type":"4"}},{"id":3724592,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2018-12-19T21:05:21.000Z","date":"2018-12-18","kind":"sale","acquired":false,"shares":10913,"price":8.73,"value":95270.49,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on December 17, 2018 were sold in multiple transactions at prices ranging from $8.15 to $8.55, inclusive, and the shares sold on December 18, 2018 were sold in multiple transactions at prices ranging from $8.53 to $8.87, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":196461,"source":{"system":"sec-edgar","filing":"0000899243-18-031404","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318031404/doc4.xml","form_type":"4"}},{"id":3724591,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78325,"kind":"person","name":"Ray Michael C.","position":1,"cik":"0001503705","reported_name":"Ray Michael C.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2018-12-19T21:05:21.000Z","date":"2018-12-17","kind":"sale","acquired":false,"shares":10913,"price":8.31,"value":90687.03,"ownership":{"direct":false,"nature":"By Michael Ray 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on April 6, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares sold on December 17, 2018 were sold in multiple transactions at prices ranging from $8.15 to $8.55, inclusive, and the shares sold on December 18, 2018 were sold in multiple transactions at prices ranging from $8.53 to $8.87, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":207374,"source":{"system":"sec-edgar","filing":"0000899243-18-031404","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318031404/doc4.xml","form_type":"4"}}],"next_cursor":"2018-12-19T21:05:21.000000Z,3724591"}