{"transactions":[{"id":1106243,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:53:51.000Z","date":"2025-06-18","kind":"grant","planned":false,"acquired":true,"shares":23674,"price":2.19,"value":51846.06,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2369380,"source":{"system":"sec-edgar","filing":"0000950170-25-088117","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088117/ownership.xml","form_type":"4"}},{"id":1106242,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:53:51.000Z","date":"2025-06-17","kind":"grant","planned":false,"acquired":true,"shares":30993,"price":2.39,"value":74073.27,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2345706,"source":{"system":"sec-edgar","filing":"0000950170-25-088117","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088117/ownership.xml","form_type":"4"}},{"id":1106241,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:53:51.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":37846,"price":2.07,"value":78341.22,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2314713,"source":{"system":"sec-edgar","filing":"0000950170-25-088117","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088117/ownership.xml","form_type":"4"}},{"id":3352759,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:53.000Z","date":"2019-12-03","kind":"sale","acquired":false,"shares":30438,"price":10.73,"value":326599.74,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2276867,"source":{"system":"sec-edgar","filing":"0000899243-19-028468","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028468/doc4.xml","form_type":"4"}},{"id":3352758,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:05:53.000Z","date":"2019-12-02","kind":"sale","acquired":false,"shares":34709,"price":10.73,"value":372427.57,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2307305,"source":{"system":"sec-edgar","filing":"0000899243-19-028468","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028468/doc4.xml","form_type":"4"}},{"id":3371295,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:22:43.000Z","date":"2019-11-13","kind":"sale","acquired":false,"shares":32614,"price":11.14,"value":363319.96,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2342014,"source":{"system":"sec-edgar","filing":"0000899243-19-027276","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027276/doc4.xml","form_type":"4"}},{"id":3371294,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:22:43.000Z","date":"2019-11-12","kind":"sale","acquired":false,"shares":27875,"price":11.42,"value":318332.5,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2374628,"source":{"system":"sec-edgar","filing":"0000899243-19-027276","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027276/doc4.xml","form_type":"4"}},{"id":3389200,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:08:58.000Z","date":"2019-10-22","kind":"sale","acquired":false,"shares":27875,"price":10.61,"value":295753.75,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2402503,"source":{"system":"sec-edgar","filing":"0000899243-19-025860","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025860/doc4.xml","form_type":"4"}},{"id":3389199,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:08:58.000Z","date":"2019-10-21","kind":"sale","acquired":false,"shares":28912,"price":10.91,"value":315429.92,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2430378,"source":{"system":"sec-edgar","filing":"0000899243-19-025860","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025860/doc4.xml","form_type":"4"}},{"id":3436180,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:09:09.000Z","date":"2019-08-14","kind":"sale","acquired":false,"shares":20505,"price":10.71,"value":219608.55,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2459290,"source":{"system":"sec-edgar","filing":"0000899243-19-021947","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021947/doc4.xml","form_type":"4"}},{"id":3436179,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:09:09.000Z","date":"2019-08-14","kind":"sale","acquired":false,"shares":35000,"price":10.89,"value":381150.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2479795,"source":{"system":"sec-edgar","filing":"0000899243-19-021947","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021947/doc4.xml","form_type":"4"}},{"id":3455985,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:36.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":27875,"price":11.23,"value":313036.25,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2514795,"source":{"system":"sec-edgar","filing":"0000899243-19-020377","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020377/doc4.xml","form_type":"4"}},{"id":3455984,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:36.000Z","date":"2019-07-23","kind":"sale","acquired":false,"shares":27875,"price":10.95,"value":305231.25,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2542670,"source":{"system":"sec-edgar","filing":"0000899243-19-020377","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020377/doc4.xml","form_type":"4"}},{"id":3489557,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:16:07.000Z","date":"2019-06-13","kind":"sale","acquired":false,"shares":27875,"price":11.8,"value":328925.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2570545,"source":{"system":"sec-edgar","filing":"0000899243-19-017028","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017028/doc4.xml","form_type":"4"}},{"id":3489556,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:16:07.000Z","date":"2019-06-12","kind":"sale","acquired":false,"shares":29092,"price":11.34,"value":329903.28,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2598420,"source":{"system":"sec-edgar","filing":"0000899243-19-017028","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017028/doc4.xml","form_type":"4"}},{"id":3529879,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:07:49.000Z","date":"2019-05-10","kind":"sale","acquired":false,"shares":32957,"price":11.7,"value":385596.9,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2627512,"source":{"system":"sec-edgar","filing":"0000899243-19-013206","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013206/doc4.xml","form_type":"4"}},{"id":3529878,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:07:49.000Z","date":"2019-05-09","kind":"sale","acquired":false,"shares":35000,"price":11.86,"value":415100.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2660469,"source":{"system":"sec-edgar","filing":"0000899243-19-013206","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013206/doc4.xml","form_type":"4"}},{"id":3548681,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:05:35.000Z","date":"2019-04-24","kind":"sale","acquired":false,"shares":28588,"price":11.69,"value":334193.72,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2695469,"source":{"system":"sec-edgar","filing":"0000899243-19-011123","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011123/doc4.xml","form_type":"4"}},{"id":3548680,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:05:35.000Z","date":"2019-04-23","kind":"sale","acquired":false,"shares":16412,"price":11.36,"value":186440.32,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2724057,"source":{"system":"sec-edgar","filing":"0000899243-19-011123","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011123/doc4.xml","form_type":"4"}},{"id":3597078,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-03-13T22:30:22.000Z","date":"2019-03-12","kind":"sale","acquired":false,"shares":35000,"price":10.91,"value":381850.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 11, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.47, inclusive, and the shares sold on March 12, 2019 were sold in multiple transactions at prices ranging from $10.43 to $11.25, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2740469,"source":{"system":"sec-edgar","filing":"0000899243-19-007584","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007584/doc4.xml","form_type":"4"}},{"id":3597077,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-03-13T22:30:22.000Z","date":"2019-03-11","kind":"sale","acquired":false,"shares":35000,"price":10.3,"value":360500.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 11, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.47, inclusive, and the shares sold on March 12, 2019 were sold in multiple transactions at prices ranging from $10.43 to $11.25, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":2775469,"source":{"system":"sec-edgar","filing":"0000899243-19-007584","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007584/doc4.xml","form_type":"4"}},{"id":3882252,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-06-27T20:05:30.000Z","date":"2018-06-26","kind":"sale","acquired":false,"shares":200000,"price":14.43,"value":2886000.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"This transaction constitutes a sale of shares to the Issuer."}],"balance_after":2810469,"source":{"system":"sec-edgar","filing":"0000899243-18-018297","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318018297/doc4.xml","form_type":"4"}},{"id":3882251,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-06-27T20:05:30.000Z","date":"2018-06-25","kind":"sale","acquired":false,"shares":400000,"price":14.43,"value":5772000.0,"ownership":{"direct":true},"balance_after":3010469,"source":{"system":"sec-edgar","filing":"0000899243-18-018297","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318018297/doc4.xml","form_type":"4"}},{"id":4271058,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":78323,"kind":"organization","name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","position":1,"cik":"0001571395","reported_name":"Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-06-28T10:18:13.000Z","date":"2017-06-19","kind":"gift","acquired":false,"shares":2000000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust (the \"Trust\") distributed 500,000 shares to each of its four beneficiaries in accordance with the terms of the documents governing the Trust."}],"balance_after":4610469,"source":{"system":"sec-edgar","filing":"0000899243-17-017337","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317017337/doc4.xml","form_type":"4"}}]}