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were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,274 shares of restricted stock subject to vesting conditions."}],"balance_after":1891,"source":{"system":"sec-edgar","filing":"0001562180-20-006418","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020006418/primarydocument.xml","form_type":"4"}},{"id":3024069,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A 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conditions."}],"balance_after":2091,"source":{"system":"sec-edgar","filing":"0001562180-20-002128","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020002128/primarydocument.xml","form_type":"4"}},{"id":3239249,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2020-03-02T21:20:09.000Z","date":"2020-03-01","kind":"grant","acquired":true,"shares":404,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSUs\") under the Issuer's Restated Employee Equity Incentive Plan. The RSUs will vest in four equal installments over a four year period, provided that the\nReporting Person remains employed by the Issuer as of the applicable vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,393 shares of restricted stock subject to vesting conditions."}],"balance_after":2126,"source":{"system":"sec-edgar","filing":"0001562180-20-001873","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001873/primarydocument.xml","form_type":"4"}},{"id":3304505,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2020-01-23T21:01:12.000Z","date":"2020-01-22","kind":"sale","acquired":false,"shares":275,"price":400,"value":110000.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 989 shares of restricted stock subject to vesting conditions."}],"balance_after":1722,"source":{"system":"sec-edgar","filing":"0001562180-20-000491","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020000491/primarydocument.xml","form_type":"4"}},{"id":3327835,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2020-01-02T21:20:28.000Z","date":"2020-01-02","kind":"tax_withholding","acquired":false,"shares":82,"price":377.85,"value":30983.7,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The Issuer \"net withheld\" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 989 shares of restricted stock subject to vesting conditions."}],"balance_after":1997,"source":{"system":"sec-edgar","filing":"0001562180-20-000016","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020000016/primarydocument.xml","form_type":"4"}},{"id":3624378,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2019-03-01T21:01:10.000Z","date":"2019-03-01","kind":"grant","acquired":true,"shares":479,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSU's\") under the Issuer's Restated Employee Equity Incentive Plan. RSU's generally vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,220 shares of restricted stock subject to vesting conditions."}],"balance_after":2079,"source":{"system":"sec-edgar","filing":"0001562180-19-001510","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001510/primarydocument.xml","form_type":"4"}},{"id":3710399,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2019-01-03T21:08:03.000Z","date":"2019-01-02","kind":"sale","acquired":false,"shares":90,"price":235.14,"value":21162.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2018."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 741 shares of restricted stock subject to vesting conditions."}],"balance_after":1573,"source":{"system":"sec-edgar","filing":"0001562180-19-000124","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019000124/primarydocument.xml","form_type":"4"}},{"id":4114078,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2018-01-03T21:50:19.000Z","date":"2018-01-02","kind":"sale","acquired":false,"shares":8,"price":190,"value":1520.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2017."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 987 shares of restricted stock subject to vesting conditions."}],"balance_after":1663,"source":{"system":"sec-edgar","filing":"0001562180-18-000130","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000130/primarydocument.xml","form_type":"4"}},{"id":4114077,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2018-01-03T21:50:19.000Z","date":"2018-01-02","kind":"sale","acquired":false,"shares":37,"price":189.23,"value":7001.51,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2017."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 37 shares is from $189.00 to $189.65. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 987 shares of restricted stock subject to vesting conditions."}],"balance_after":1671,"source":{"system":"sec-edgar","filing":"0001562180-18-000130","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000130/primarydocument.xml","form_type":"4"}},{"id":4114076,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2018-01-03T21:50:19.000Z","date":"2018-01-02","kind":"sale","acquired":false,"shares":9,"price":188.73,"value":1698.57,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2017."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 9 shares is from $188.00 to $188.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 987 shares of restricted stock subject to vesting conditions."}],"balance_after":1708,"source":{"system":"sec-edgar","filing":"0001562180-18-000130","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000130/primarydocument.xml","form_type":"4"}},{"id":4114075,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2018-01-03T21:50:19.000Z","date":"2018-01-02","kind":"sale","acquired":false,"shares":10,"price":187.01,"value":1870.1,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2017."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10 shares is from $187.00 to $187.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 987 shares of restricted stock subject to vesting conditions."}],"balance_after":1717,"source":{"system":"sec-edgar","filing":"0001562180-18-000130","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000130/primarydocument.xml","form_type":"4"}},{"id":4117964,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2018-01-02T21:52:04.000Z","date":"2018-01-01","kind":"grant","acquired":true,"shares":523,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 987 shares of restricted stock subject to vesting conditions. Restricted shares granted pursuant to the Issuer's Employee Equity Incentive Plan generally vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. A total of 160 shares vested on the Reporting Date."}],"balance_after":1727,"source":{"system":"sec-edgar","filing":"0001562180-18-000076","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000076/primarydocument.xml","form_type":"4"}},{"id":4495479,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-09T21:59:33.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":4,"price":171.04,"value":684.16,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $170.90 to $171.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1204,"source":{"system":"sec-edgar","filing":"0001140361-17-001223","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117001223/doc1.xml","form_type":"4/A","original_submission_date":"2017-01-04"}},{"id":4495478,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-09T21:59:33.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":21,"price":170.32,"value":3576.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 21 shares is from $169.90 to $170.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1208,"source":{"system":"sec-edgar","filing":"0001140361-17-001223","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117001223/doc1.xml","form_type":"4/A","original_submission_date":"2017-01-04"}},{"id":4495477,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-09T21:59:33.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":4,"price":169.22,"value":676.88,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $168.80 to $169.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1229,"source":{"system":"sec-edgar","filing":"0001140361-17-001223","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117001223/doc1.xml","form_type":"4/A","original_submission_date":"2017-01-04"}},{"id":4495476,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-09T21:59:33.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":10,"price":168.15,"value":1681.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10 shares is from $167.75 to $168.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1233,"source":{"system":"sec-edgar","filing":"0001140361-17-001223","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117001223/doc1.xml","form_type":"4/A","original_submission_date":"2017-01-04"}},{"id":4504403,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-04T22:22:10.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":4,"price":171.04,"value":684.16,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $170.90 to $171.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1198,"source":{"system":"sec-edgar","filing":"0001140361-17-000482","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117000482/doc1.xml","form_type":"4"}},{"id":4504402,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-04T22:22:10.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":21,"price":170.32,"value":3576.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 21 shares is from $169.90 to $170.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1202,"source":{"system":"sec-edgar","filing":"0001140361-17-000482","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117000482/doc1.xml","form_type":"4"}},{"id":4504401,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-04T22:22:10.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":4,"price":169.22,"value":676.88,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $168.80 to $169.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1223,"source":{"system":"sec-edgar","filing":"0001140361-17-000482","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117000482/doc1.xml","form_type":"4"}},{"id":4504400,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-04T22:22:10.000Z","date":"2017-01-03","kind":"sale","acquired":false,"shares":10,"price":168.15,"value":1681.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10 shares is from $167.75 to $168.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions."}],"balance_after":1227,"source":{"system":"sec-edgar","filing":"0001140361-17-000482","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117000482/doc1.xml","form_type":"4"}},{"id":4508644,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":63606,"kind":"person","name":"HEATH TARA L.","position":1,"cik":"0001680130","reported_name":"HEATH TARA L.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Vice President, Legal"}}],"security":"Class A Common","published_at":"2017-01-03T15:56:03.000Z","date":"2017-01-01","kind":"grant","acquired":true,"shares":412,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 624 shares of restricted stock subject to vesting conditions. Restricted shares granted pursuant to the Issuer's Employee Equity Incentive Plan generally vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. A total of 100 shares vested on the Reporting Date."}],"balance_after":1237,"source":{"system":"sec-edgar","filing":"0001140361-17-000026","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117000026/doc1.xml","form_type":"4"}}]}