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These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. 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Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. 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The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 11, 2025."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 2,732 shares of restricted stock subject to vesting conditions. 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Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,800 shares of restricted stock subject to vesting conditions."}],"balance_after":3978,"source":{"system":"sec-edgar","filing":"0001562180-24-002725","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218024002725/primarydocument.xml","form_type":"4"}},{"id":1604469,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CAO & VP of Finance"}}],"security":"May 15, 2023 Stock Option","published_at":"2024-03-04T21:04:26.000Z","date":"2024-03-01","kind":"grant","planned":false,"acquired":true,"shares":986,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"The Time-Based Stock Option was granted pursuant to the Issuer's EEIP on May 15, 2023. 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The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 22, 2024."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,705 shares of restricted stock subject to vesting conditions. A total of 430 RSUs and  55 investment shares vested on March 1, 2024."}],"balance_after":3883,"source":{"system":"sec-edgar","filing":"0001562180-24-002065","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218024002065/primarydocument.xml","form_type":"4"}},{"id":1943617,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CAO & Interim CFO"}}],"security":"Class A Common","published_at":"2023-03-21T20:05:13.000Z","date":"2023-03-17","kind":"grant","planned":false,"acquired":true,"shares":91,"price":194.28,"value":17679.48,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 17, 2023, with an effective grant date of March 1,2023. 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These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,378 shares of restricted stock subject to vesting conditions."}],"balance_after":3071,"source":{"system":"sec-edgar","filing":"0000899243-23-009276","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000089924323009276/doc4.xml","form_type":"4"}},{"id":1981018,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"March 1, 2023 Stock Option","published_at":"2023-03-02T14:53:30.000Z","date":"2023-03-01","kind":"grant","acquired":true,"shares":771,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2023. The extent to which the options become exercisable is dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2024 over Fiscal Year 2022. The Compensation Committee will determine if the performance criteria have been achieved prior to March 1, 2025. 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A total of 452 RSUs and  50 ISPs vested on March 1, 2023."}],"balance_after":2980,"source":{"system":"sec-edgar","filing":"0001562180-23-002105","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218023002105/primarydocument.xml","form_type":"4"}},{"id":2328917,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2022-03-17T20:01:42.000Z","date":"2022-03-16","kind":"grant","acquired":true,"shares":77,"price":230.08,"value":17716.16,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2022, with an effective grant date of March 1, 2022. Under this plan, tenured employees may purchase\nrestricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable\nvesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,538 shares of restricted stock subject to vesting conditions."}],"balance_after":2593,"source":{"system":"sec-edgar","filing":"0001562180-22-002710","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002710/primarydocument.xml","form_type":"4"}},{"id":2362364,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2022-03-02T21:22:42.000Z","date":"2022-03-01","kind":"grant","acquired":true,"shares":783,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSUs\") under the Issuer's Restated Employee Equity Incentive Plan. 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A total of 296 restricted shares vested on the Transaction Date."}],"balance_after":2516,"source":{"system":"sec-edgar","filing":"0001562180-22-002111","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002111/primarydocument.xml","form_type":"4"}},{"id":2783917,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-03-17T15:11:47.000Z","date":"2021-03-16","kind":"grant","acquired":true,"shares":29,"price":617.23,"value":17899.67,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2021, with an effective grant date of March 1, 2021. Under this plan, tenured employees may purchase\nrestricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable\nvesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,144 shares of restricted stock subject to vesting conditions."}],"balance_after":1733,"source":{"system":"sec-edgar","filing":"0001562180-21-002278","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021002278/primarydocument.xml","form_type":"4"}},{"id":2822376,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-03-02T21:01:33.000Z","date":"2021-03-01","kind":"grant","acquired":true,"shares":146,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSUs\") under the Issuer's Restated Employee Equity Incentive Plan. The RSUs will vest in four equal installments over a four year period, provided that the\nReporting Person remains employed by the Issuer as of the applicable vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,115 shares of restricted stock subject to vesting conditions. A total of 254 restricted shares vested on the Transaction Date."}],"balance_after":1704,"source":{"system":"sec-edgar","filing":"0001562180-21-001754","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001754/primarydocument.xml","form_type":"4"}},{"id":2922658,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"exercise","acquired":false,"shares":750,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F29","text":"The option vested in five annual installments: the first on January 1, 2017, and the final vesting on January 1, 2021."}],"balance_after":0,"derivative":{"exercise_price":108.56,"exercise_date":"2017-01-01","expiration_date":"2021-12-31","underlying":"Class A Common","underlying_shares":750},"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":31,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922657,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"exercise","acquired":false,"shares":6232,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F28","text":"The option vests in five annual installments: the first on January 1, 2021, and the final vesting on January 1, 2025, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":0,"derivative":{"exercise_price":201.91,"exercise_date":"2021-01-01","expiration_date":"2025-12-31","underlying":"Class A Common","underlying_shares":6232},"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":30,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922656,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":750,"price":991.14,"value":743355.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1558,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":29,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922655,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"exercise","acquired":true,"shares":750,"price":108.56,"value":81420.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2308,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":28,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922654,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":122,"price":973.04,"value":118710.88,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F27","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 122 shares is from $972.98 to $973.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1558,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":27,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922653,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":53,"price":971.31,"value":51479.43,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F26","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 53 shares is from $971.09 to $971.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1680,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":26,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922652,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":153,"price":969.92,"value":148397.76,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F25","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 153 shares is from $969.80 to $970.70. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1733,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":25,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922651,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":21,"price":968.84,"value":20345.64,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F24","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 21 shares is from $968.53 to $969.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1886,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":24,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922650,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":25,"price":967.78,"value":24194.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F23","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 25 shares is from $967.45 to $968.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1907,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":23,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922649,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":100,"price":965.38,"value":96538.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F22","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $965.38 to $965.38. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":1932,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":22,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922648,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":126,"price":966.63,"value":121795.38,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F21","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 126 shares is from $966.43 to $967.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2032,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":21,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922647,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":91,"price":964.43,"value":87763.13,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F20","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 91 shares is from $964.31 to $964.74. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2158,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":20,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922646,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":309,"price":964.06,"value":297894.54,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F19","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 309 shares is from $963.30 to $964.29. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2249,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":19,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922645,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":200,"price":957.14,"value":191428.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F18","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $956.89 to $957.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2558,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":18,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922644,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":200,"price":955.2,"value":191040.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F17","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $955.20 to $955.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2758,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":17,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922643,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":22,"price":954.5,"value":20999.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F16","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 22 shares is from $954.17 to $954.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2958,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":16,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922642,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":357,"price":952.67,"value":340103.19,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F15","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 357 shares is from $952.36 to $953.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":2980,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":15,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922641,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":505,"price":951.71,"value":480613.55,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F14","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 505 shares is from $951.36 to $952.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":3337,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":14,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922640,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":528,"price":950.63,"value":501932.64,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F13","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 528 shares is from $950.33 to $951.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":3842,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922639,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":811,"price":949.81,"value":770295.91,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F12","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 811 shares is from $949.30 to $950.27. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":4370,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922638,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":509,"price":948.82,"value":482949.38,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F11","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 509 shares is from $948.30 to $949.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":5181,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922637,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":200,"price":947.4,"value":189480.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F10","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $947.29 to $947.57. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":5690,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922636,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":284,"price":944.01,"value":268098.84,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F9","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 284 shares is from $943.62 to $944.50  The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":6106,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922635,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":216,"price":944.99,"value":204117.84,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F8","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 216 shares is from $944.64 to $945.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":5890,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922634,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":300,"price":943.01,"value":282903.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $942.52 to $943.44. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":6390,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922633,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":300,"price":941.8,"value":282540.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $941.51 to $942.015. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":6690,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922632,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":100,"price":940.29,"value":94029.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":6990,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922631,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":101,"price":939.4,"value":94879.4,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 101 shares is from $939.24 to $940.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":7090,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922630,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":448,"price":938.75,"value":420560.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 448 shares is from $938.12 to $939.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":7191,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922629,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":151,"price":937.63,"value":141582.13,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 151 shares is from $937.12 to $938.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":7639,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":2922628,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:00:45.000Z","date":"2021-01-04","kind":"exercise","acquired":true,"shares":6232,"price":201.91,"value":1258303.12,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 30, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,223 shares of restricted stock subject to vesting conditions."}],"balance_after":7790,"source":{"system":"sec-edgar","filing":"0001562180-21-000069","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000069/primarydocument.xml","form_type":"4"}},{"id":3209555,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2020-03-16T20:01:54.000Z","date":"2020-03-16","kind":"grant","acquired":true,"shares":78,"price":222.47,"value":17352.66,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2020, with an effective grant date of March 1, 2020. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,421 shares of restricted stock subject to vesting conditions."}],"balance_after":1558,"source":{"system":"sec-edgar","filing":"0001562180-20-002543","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020002543/primarydocument.xml","form_type":"4"}},{"id":3239254,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2020-03-02T21:58:18.000Z","date":"2020-03-01","kind":"grant","acquired":true,"shares":404,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSUs\") under the Issuer's Restated Employee Equity Incentive Plan. The RSUs will vest in four equal installments over a four year period, provided that the\nReporting Person remains employed by the Issuer as of the applicable vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,480 shares of restricted stock subject to vesting conditions."}],"balance_after":1480,"source":{"system":"sec-edgar","filing":"0001562180-20-001877","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001877/primarydocument.xml","form_type":"4"}},{"id":3244689,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2020-02-27T22:13:16.000Z","date":"2020-02-26","kind":"exercise","acquired":false,"shares":750,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 9, 2019."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F5","text":"The option vests in five annual installments: the first on January 1, 2017, and the final vesting on January 1, 2021, provided that the Reporting Person remains employed by the Issuer on the applicable\nvesting dates."}],"balance_after":0,"derivative":{"exercise_price":108.56,"exercise_date":"2017-01-01","expiration_date":"2021-12-31","underlying":"Class A Common","underlying_shares":750},"source":{"system":"sec-edgar","filing":"0001562180-20-001788","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001788/primarydocument.xml","form_type":"4"}},{"id":3244688,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2020-02-27T22:13:16.000Z","date":"2020-02-26","kind":"sale","acquired":false,"shares":476,"price":395.47,"value":188243.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 9, 2019."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 476 shares is from $395.25 to $395.64. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,076 shares of restricted stock subject to vesting conditions."}],"balance_after":1076,"source":{"system":"sec-edgar","filing":"0001562180-20-001788","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001788/primarydocument.xml","form_type":"4"}},{"id":3244687,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2020-02-27T22:13:16.000Z","date":"2020-02-26","kind":"sale","acquired":false,"shares":1799,"price":393.75,"value":708356.25,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 9, 2019."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,799 shares is from $393.40 to $394.16. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,076 shares of restricted stock subject to vesting conditions."}],"balance_after":1552,"source":{"system":"sec-edgar","filing":"0001562180-20-001788","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001788/primarydocument.xml","form_type":"4"}},{"id":3244686,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2020-02-27T22:13:16.000Z","date":"2020-02-26","kind":"exercise","acquired":true,"shares":750,"price":108.56,"value":81420.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 9, 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,076 shares of restricted stock subject to vesting conditions."}],"balance_after":3351,"source":{"system":"sec-edgar","filing":"0001562180-20-001788","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218020001788/primarydocument.xml","form_type":"4"}},{"id":3591372,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-03-18T20:28:07.000Z","date":"2019-03-18","kind":"grant","acquired":true,"shares":93,"price":187.54,"value":17441.22,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 18, 2019, with an effective grant date of March 1, 2019. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,293 shares of restricted stock subject to vesting conditions."}],"balance_after":2601,"source":{"system":"sec-edgar","filing":"0001562180-19-001944","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001944/primarydocument.xml","form_type":"4"}},{"id":3624381,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-03-01T21:01:21.000Z","date":"2019-03-01","kind":"grant","acquired":true,"shares":479,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSU's\") under the Issuer's Restated Employee Equity Incentive Plan.  RSU's generally vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 1,200 shares of restricted stock subject to vesting conditions."}],"balance_after":2508,"source":{"system":"sec-edgar","filing":"0001562180-19-001511","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001511/primarydocument.xml","form_type":"4"}},{"id":3633544,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"exercise","acquired":false,"shares":6000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"The option vests in five annual installments: the first on January 1, 2017, and the final vesting on January 1, 2021, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":0,"derivative":{"exercise_price":108.56,"exercise_date":"2017-01-01","expiration_date":"2021-12-31","underlying":"Class A Common","underlying_shares":6000},"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633543,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":30,"price":308.41,"value":9252.3,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":2029,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633542,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":222,"price":307.77,"value":68324.94,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 222 shares is from $307.40 to $308.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":2059,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633541,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":4577,"price":306.18,"value":1401385.86,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,577 shares is from $305.90 to $306.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":2281,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633540,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":171,"price":305.17,"value":52184.07,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 171 shares is from $304.45 to $305.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":6858,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633539,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"sale","acquired":false,"shares":1000,"price":303.17,"value":303170.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":7029,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":3633538,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2019-02-26T21:04:51.000Z","date":"2019-02-26","kind":"exercise","acquired":true,"shares":6000,"price":108.56,"value":651360.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2018."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 721 shares of restricted stock subject to vesting conditions."}],"balance_after":8029,"source":{"system":"sec-edgar","filing":"0001562180-19-001406","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218019001406/primarydocument.xml","form_type":"4"}},{"id":4093854,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2018-01-22T21:33:58.000Z","date":"2018-01-22","kind":"grant","acquired":true,"shares":151,"price":114.66,"value":17313.66,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on January 22, 2018, with an effective grant date of January 1, 2018. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 962 shares of restricted stock subject to vesting conditions."}],"balance_after":2029,"source":{"system":"sec-edgar","filing":"0001562180-18-000380","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000380/primarydocument.xml","form_type":"4"}},{"id":4117965,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2018-01-02T21:51:23.000Z","date":"2018-01-01","kind":"grant","acquired":true,"shares":523,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 811 shares of restricted stock subject to vesting conditions. Restricted shares granted pursuant to the Issuer's Employee Equity Incentive Plan generally vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. A total of 151 shares vested on the Reporting Date."}],"balance_after":1878,"source":{"system":"sec-edgar","filing":"0001562180-18-000075","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218018000075/primarydocument.xml","form_type":"4"}},{"id":4487006,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":56935,"kind":"person","name":"Murphy Matthew Donal","position":1,"cik":"0001651134","reported_name":"Murphy Matthew Donal","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Accounting Officer"}}],"security":"Class A Common","published_at":"2017-01-19T21:14:06.000Z","date":"2017-01-18","kind":"grant","acquired":true,"shares":171,"price":101.91,"value":17426.61,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on January 18, 2017, with an effective grant date of January 1, 2017. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 439 shares of restricted stock subject to vesting conditions."}],"balance_after":1355,"source":{"system":"sec-edgar","filing":"0001140361-17-002291","document":"doc1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000114036117002291/doc1.xml","form_type":"4"}}]}