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Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":12758,"derivative":{"underlying":"Class A Common Stock","underlying_shares":12758},"source":{"system":"sec-edgar","filing":"0001213900-23-019839","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1881153/000121390023019839/ownership.xml","form_type":"4"}},{"id":2258619,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54286,"kind":"person","name":"Ulrich George Turner","position":1,"cik":"0001881153","reported_name":"Ulrich George Turner","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Principal Accounting Officer"}}],"security":"Restricted Stock Units","published_at":"2022-05-24T15:24:45.000Z","date":"2021-08-11","kind":"exercise","acquired":true,"shares":631,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On August 11, 2021, the reporting person was granted 1,895 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On August 11, 2021, the reporting person was granted 1,895 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022."}],"balance_after":1264,"derivative":{"underlying":"Class A Common Stock","underlying_shares":631},"source":{"system":"sec-edgar","filing":"0001213900-22-029265","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1881153/000121390022029265/ownership.xml","form_type":"4"}},{"id":2258618,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54286,"kind":"person","name":"Ulrich George Turner","position":1,"cik":"0001881153","reported_name":"Ulrich George Turner","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Principal Accounting Officer"}}],"security":"Class A Common Stock","published_at":"2022-05-24T15:24:45.000Z","date":"2022-03-15","kind":"exercise","acquired":true,"shares":631,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":631,"source":{"system":"sec-edgar","filing":"0001213900-22-029265","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1881153/000121390022029265/ownership.xml","form_type":"4"}}]}