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Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":27557,"derivative":{"underlying":"Class A Common Stock","underlying_shares":27557},"source":{"system":"sec-edgar","filing":"0001213900-23-050945","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023050945/ownership.xml","form_type":"4"}},{"id":1874226,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54187,"kind":"person","name":"KERBY JEFFERY SCOTT","position":1,"cik":"0001962555","reported_name":"KERBY JEFFERY SCOTT","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief of Owned Retail"}}],"security":"Class A Common Stock","published_at":"2023-05-30T21:44:50.000Z","date":"2023-05-26","kind":"purchase","planned":false,"acquired":true,"shares":16350,"price":3.4523,"value":56445.105,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $3.42 to $3.48, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1)."}],"balance_after":39427,"source":{"system":"sec-edgar","filing":"0001213900-23-044140","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023044140/ownership.xml","form_type":"4"}},{"id":1909930,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54187,"kind":"person","name":"KERBY JEFFERY SCOTT","position":1,"cik":"0001962555","reported_name":"KERBY JEFFERY SCOTT","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief of Owned Retail"}}],"security":"Proportional Representation Preferred Linked Stock","published_at":"2023-05-01T20:01:14.000Z","date":"2023-04-27","kind":"other","planned":false,"acquired":false,"shares":230.77,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0001213900-23-034588","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023034588/ownership.xml","form_type":"4"}},{"id":1937634,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54187,"kind":"person","name":"KERBY JEFFERY SCOTT","position":1,"cik":"0001962555","reported_name":"KERBY JEFFERY SCOTT","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief of Owned Retail"}}],"security":"Class A Common Stock","published_at":"2023-03-27T20:00:23.000Z","date":"2023-03-23","kind":"purchase","planned":false,"acquired":true,"shares":23077,"price":2.7698,"value":63918.6746,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.76 to $2.78, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1)."}],"balance_after":23077,"source":{"system":"sec-edgar","filing":"0001213900-23-023171","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023023171/ownership.xml","form_type":"4"}}]}