{"transactions":[{"id":818860,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2026-04-02T20:00:28.000Z","date":"2026-03-31","kind":"exercise","planned":false,"acquired":false,"shares":80386,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":80385,"derivative":{"underlying":"Class A Common Stock","underlying_shares":80386},"source":{"system":"sec-edgar","filing":"0001213900-26-039300","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026039300/ownership.xml","form_type":"4"}},{"id":818859,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2026-04-02T20:00:28.000Z","date":"2026-03-31","kind":"tax_withholding","planned":false,"acquired":false,"shares":23192,"price":0.6612,"value":15334.5504,"ownership":{"direct":true},"balance_after":976928,"source":{"system":"sec-edgar","filing":"0001213900-26-039300","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026039300/ownership.xml","form_type":"4"}},{"id":818858,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2026-04-02T20:00:28.000Z","date":"2026-03-31","kind":"exercise","planned":false,"acquired":true,"shares":80386,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":1000120,"source":{"system":"sec-edgar","filing":"0001213900-26-039300","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026039300/ownership.xml","form_type":"4"}},{"id":836797,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Performance Stock Units","published_at":"2026-03-17T20:00:18.000Z","date":"2026-03-15","kind":"exercise","planned":false,"acquired":false,"shares":314943,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":0},"source":{"system":"sec-edgar","filing":"0001213900-26-029045","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026029045/ownership.xml","form_type":"4"}},{"id":836796,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2026-03-17T20:00:18.000Z","date":"2026-03-15","kind":"exercise","planned":false,"acquired":false,"shares":56529,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":56529},"source":{"system":"sec-edgar","filing":"0001213900-26-029045","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026029045/ownership.xml","form_type":"4"}},{"id":836795,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2026-03-17T20:00:18.000Z","date":"2026-03-15","kind":"tax_withholding","planned":false,"acquired":false,"shares":16309,"price":0.7061,"value":11515.7849,"ownership":{"direct":true},"balance_after":919734,"source":{"system":"sec-edgar","filing":"0001213900-26-029045","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026029045/ownership.xml","form_type":"4"}},{"id":836794,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2026-03-17T20:00:18.000Z","date":"2026-03-15","kind":"exercise","planned":false,"acquired":true,"shares":56529,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":936043,"source":{"system":"sec-edgar","filing":"0001213900-26-029045","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026029045/ownership.xml","form_type":"4"}},{"id":1182474,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2025-04-02T20:00:31.000Z","date":"2025-03-31","kind":"exercise","planned":false,"acquired":false,"shares":80386,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":160771,"derivative":{"underlying":"Class A Common Stock","underlying_shares":80386},"source":{"system":"sec-edgar","filing":"0001213900-25-027978","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025027978/ownership.xml","form_type":"4"}},{"id":1182473,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-04-02T20:00:31.000Z","date":"2025-03-31","kind":"tax_withholding","planned":false,"acquired":false,"shares":23232,"price":0.7592,"value":17637.7344,"ownership":{"direct":true},"balance_after":879514,"source":{"system":"sec-edgar","filing":"0001213900-25-027978","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025027978/ownership.xml","form_type":"4"}},{"id":1182472,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-04-02T20:00:31.000Z","date":"2025-03-31","kind":"exercise","planned":false,"acquired":true,"shares":80386,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":902746,"source":{"system":"sec-edgar","filing":"0001213900-25-027978","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025027978/ownership.xml","form_type":"4"}},{"id":1190602,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2025-03-26T20:00:28.000Z","date":"2025-03-25","kind":"exercise","planned":false,"acquired":false,"shares":166667,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":166667},"source":{"system":"sec-edgar","filing":"0001013762-25-002703","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225002703/ownership.xml","form_type":"4"}},{"id":1190601,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-03-26T20:00:28.000Z","date":"2025-03-25","kind":"tax_withholding","planned":false,"acquired":false,"shares":48167,"price":0.79,"value":38051.93,"ownership":{"direct":true},"balance_after":822360,"source":{"system":"sec-edgar","filing":"0001013762-25-002703","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225002703/ownership.xml","form_type":"4"}},{"id":1190600,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-03-26T20:00:28.000Z","date":"2025-03-25","kind":"exercise","planned":false,"acquired":true,"shares":166667,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":870527,"source":{"system":"sec-edgar","filing":"0001013762-25-002703","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225002703/ownership.xml","form_type":"4"}},{"id":1198562,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2025-03-18T20:02:47.000Z","date":"2025-03-15","kind":"exercise","planned":false,"acquired":false,"shares":56258,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":56529,"derivative":{"underlying":"Class A Common Stock","underlying_shares":56528},"source":{"system":"sec-edgar","filing":"0001013762-25-000580","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225000580/ownership.xml","form_type":"4"}},{"id":1198561,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-03-18T20:02:47.000Z","date":"2025-03-15","kind":"tax_withholding","planned":false,"acquired":false,"shares":16337,"price":0.8999,"value":14701.6663,"ownership":{"direct":true},"balance_after":703860,"source":{"system":"sec-edgar","filing":"0001013762-25-000580","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225000580/ownership.xml","form_type":"4"}},{"id":1198560,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2025-03-18T20:02:47.000Z","date":"2025-03-15","kind":"exercise","planned":false,"acquired":true,"shares":56528,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":720197,"source":{"system":"sec-edgar","filing":"0001013762-25-000580","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000101376225000580/ownership.xml","form_type":"4"}},{"id":1466975,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-06-28T22:14:48.000Z","date":"2024-06-28","kind":"purchase","planned":false,"acquired":true,"shares":138834,"price":1.0311,"value":143151.7374,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1)."}],"balance_after":663669,"source":{"system":"sec-edgar","filing":"0001213900-24-057331","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024057331/ownership.xml","form_type":"4"}},{"id":1466974,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-06-28T22:14:48.000Z","date":"2024-06-27","kind":"purchase","planned":false,"acquired":true,"shares":10105,"price":1.0118,"value":10224.239,"ownership":{"direct":true},"balance_after":524835,"source":{"system":"sec-edgar","filing":"0001213900-24-057331","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024057331/ownership.xml","form_type":"4"}},{"id":1466973,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-06-28T22:14:48.000Z","date":"2024-06-26","kind":"purchase","planned":false,"acquired":true,"shares":51061,"price":0.9847,"value":50279.7667,"ownership":{"direct":true},"balance_after":514730,"source":{"system":"sec-edgar","filing":"0001213900-24-057331","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024057331/ownership.xml","form_type":"4"}},{"id":1471681,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2024-06-21T20:00:14.000Z","date":"2024-06-20","kind":"grant","planned":false,"acquired":true,"shares":241157,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":241157,"derivative":{"underlying":"Class A Common Stock","underlying_shares":241157},"source":{"system":"sec-edgar","filing":"0001213900-24-054748","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024054748/ownership.xml","form_type":"4"}},{"id":1560282,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2024-03-26T12:00:17.000Z","date":"2024-03-25","kind":"exercise","planned":false,"acquired":false,"shares":128333,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024."}],"balance_after":166667,"derivative":{"underlying":"Class A Common Stock","underlying_shares":128333},"source":{"system":"sec-edgar","filing":"0001213900-24-025773","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024025773/ownership.xml","form_type":"4"}},{"id":1560281,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2024-03-26T12:00:17.000Z","date":"2024-03-25","kind":"exercise","planned":false,"acquired":false,"shares":38334,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":38334},"source":{"system":"sec-edgar","filing":"0001213900-24-025773","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024025773/ownership.xml","form_type":"4"}},{"id":1560280,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-03-26T12:00:17.000Z","date":"2024-03-25","kind":"exercise","planned":false,"acquired":true,"shares":128333,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":463669,"source":{"system":"sec-edgar","filing":"0001213900-24-025773","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024025773/ownership.xml","form_type":"4"}},{"id":1560279,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-03-26T12:00:17.000Z","date":"2024-03-25","kind":"exercise","planned":false,"acquired":true,"shares":38334,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":335336,"source":{"system":"sec-edgar","filing":"0001213900-24-025773","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024025773/ownership.xml","form_type":"4"}},{"id":1567313,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2024-03-19T12:00:32.000Z","date":"2024-03-15","kind":"exercise","planned":false,"acquired":false,"shares":56528,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":113057,"derivative":{"underlying":"Class A Common Stock","underlying_shares":56528},"source":{"system":"sec-edgar","filing":"0001213900-24-023717","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024023717/ownership.xml","form_type":"4"}},{"id":1567312,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Class A Common Stock","published_at":"2024-03-19T12:00:32.000Z","date":"2024-03-15","kind":"exercise","planned":false,"acquired":true,"shares":56528,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":297002,"source":{"system":"sec-edgar","filing":"0001213900-24-023717","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024023717/ownership.xml","form_type":"4"}},{"id":1846105,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Performance Stock Units","published_at":"2023-06-22T20:00:32.000Z","date":"2023-06-20","kind":"grant","planned":false,"acquired":true,"shares":314943,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026."}],"balance_after":314943,"derivative":{"underlying":"Class A Common Stock","underlying_shares":314943},"source":{"system":"sec-edgar","filing":"0001213900-23-050936","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023050936/ownership.xml","form_type":"4"}},{"id":1846104,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-06-22T20:00:32.000Z","date":"2023-06-20","kind":"grant","planned":false,"acquired":true,"shares":169585,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":169585,"derivative":{"underlying":"Class A Common Stock","underlying_shares":169585},"source":{"system":"sec-edgar","filing":"0001213900-23-050936","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023050936/ownership.xml","form_type":"4"}},{"id":1848717,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Options (right to buy)","published_at":"2023-06-20T14:46:15.000Z","date":"2023-06-16","kind":"grant","planned":false,"acquired":true,"shares":295000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."}],"balance_after":295000,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-23-049877","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023049877/ownership.xml","form_type":"4"}},{"id":1848716,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-06-20T14:46:15.000Z","date":"2023-06-16","kind":"grant","planned":false,"acquired":true,"shares":295000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"kind","element":"transactionCoding","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan (\"Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025."}],"balance_after":295000,"derivative":{"underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-23-049877","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023049877/ownership.xml","form_type":"4"}},{"id":1888335,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Class A Common Stock","published_at":"2023-05-17T12:02:43.000Z","date":"2023-05-15","kind":"purchase","planned":false,"acquired":true,"shares":50000,"price":2.9733,"value":148665.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.9575 to $3.0094, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1)."}],"balance_after":240474,"source":{"system":"sec-edgar","filing":"0001213900-23-040649","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023040649/ownership.xml","form_type":"4"}},{"id":1909936,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Proportional Representation Preferred Linked Stock","published_at":"2023-05-01T20:01:40.000Z","date":"2023-04-27","kind":"other","planned":false,"acquired":false,"shares":1904.74,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0001213900-23-034595","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023034595/ownership.xml","form_type":"4"}},{"id":1937639,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-03-27T20:02:49.000Z","date":"2023-03-25","kind":"exercise","planned":false,"acquired":false,"shares":55196,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 55,196 vested on March 25, 2023. The remaining 38,334 restricted stock units will vest on March 25, 2024."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 55,196 vested on March 25, 2023. The remaining 38,334 restricted stock units will vest on March 25, 2024."}],"balance_after":38334,"derivative":{"underlying":"Class A Common Stock","underlying_shares":55196},"source":{"system":"sec-edgar","filing":"0001213900-23-023177","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023023177/ownership.xml","form_type":"4"}},{"id":1937638,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-03-27T20:02:49.000Z","date":"2023-03-25","kind":"exercise","planned":false,"acquired":false,"shares":111470,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On March 25, 2022, the reporting person was granted 111,470 restricted stock snits. All the restricted stock units vested on March 25, 2023."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On March 25, 2022, the reporting person was granted 111,470 restricted stock snits. All the restricted stock units vested on March 25, 2023."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":111470},"source":{"system":"sec-edgar","filing":"0001213900-23-023177","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023023177/ownership.xml","form_type":"4"}},{"id":1937637,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Class A Common Stock","published_at":"2023-03-27T20:02:49.000Z","date":"2023-03-25","kind":"exercise","planned":false,"acquired":true,"shares":55196,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."}],"balance_after":190474,"source":{"system":"sec-edgar","filing":"0001213900-23-023177","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023023177/ownership.xml","form_type":"4"}},{"id":1937636,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Class A Common Stock","published_at":"2023-03-27T20:02:49.000Z","date":"2023-03-25","kind":"exercise","planned":false,"acquired":true,"shares":111470,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."}],"balance_after":135278,"source":{"system":"sec-edgar","filing":"0001213900-23-023177","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023023177/ownership.xml","form_type":"4"}},{"id":1951693,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Option (right to buy)","published_at":"2023-03-15T19:20:46.000Z","date":"2022-06-02","kind":"grant","acquired":true,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 55,196 of the Restricted Stock Units and 55,196 of the Employee Stock Options will vest on March 25, 2023, and 38,334 of the Restricted Stock Units and 38,334 of the Employee Stock Options will vest on March 25, 2024."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options."}],"balance_after":93530,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-23-020273","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023020273/ownership.xml","form_type":"4/A","original_submission_date":"2022-06-03"}},{"id":1951692,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-03-15T19:20:46.000Z","date":"2022-06-02","kind":"grant","acquired":true,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options."}],"balance_after":93530,"derivative":{"underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-23-020273","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023020273/ownership.xml","form_type":"4/A","original_submission_date":"2022-06-03"}},{"id":1951691,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Options (right to buy)","published_at":"2023-03-15T19:19:45.000Z","date":"2022-03-25","kind":"disposition_to_issuer","acquired":false,"shares":388530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023."}],"balance_after":111470,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-23-020272","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023020272/ownership.xml","form_type":"4/A","original_submission_date":"2022-04-08"}},{"id":1951690,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2023-03-15T19:19:45.000Z","date":"2022-03-25","kind":"disposition_to_issuer","acquired":false,"shares":388530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"kind","element":"transactionCoding","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023."}],"balance_after":111470,"derivative":{"underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-23-020272","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023020272/ownership.xml","form_type":"4/A","original_submission_date":"2022-04-08"}},{"id":2233640,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Option (right to buy)","published_at":"2022-06-13T21:49:34.000Z","date":"2022-03-25","kind":"grant","acquired":true,"shares":500000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023."}],"balance_after":500000,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock","underlying_shares":500000},"source":{"system":"sec-edgar","filing":"0001213900-22-032563","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022032563/ownership.xml","form_type":"4/A","original_submission_date":"2022-03-29"}},{"id":2233639,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-06-13T21:49:34.000Z","date":"2022-03-25","kind":"grant","acquired":true,"shares":500000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"},{"field":"shares","element":"transactionShares","label":"F3","text":"This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"}],"balance_after":500000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":500000},"source":{"system":"sec-edgar","filing":"0001213900-22-032563","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022032563/ownership.xml","form_type":"4/A","original_submission_date":"2022-03-29"}},{"id":2233642,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Option (right to buy)","published_at":"2022-06-13T21:48:40.000Z","date":"2022-06-02","kind":"grant","acquired":true,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025."}],"balance_after":205000,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-22-032562","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022032562/ownership.xml","form_type":"4/A","original_submission_date":"2022-06-03"}},{"id":2233641,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-06-13T21:48:40.000Z","date":"2022-06-02","kind":"grant","acquired":true,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."},{"field":"shares","element":"transactionShares","label":"F3","text":"This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":205000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-22-032562","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022032562/ownership.xml","form_type":"4/A","original_submission_date":"2022-06-03"}},{"id":2243666,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Option (right to buy)","published_at":"2022-06-03T21:19:43.000Z","date":"2022-06-02","kind":"grant","acquired":false,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025."}],"balance_after":205000,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-22-031211","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022031211/ownership.xml","form_type":"4"}},{"id":2243665,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-06-03T21:19:43.000Z","date":"2022-06-02","kind":"grant","acquired":false,"shares":93530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":205000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":93530},"source":{"system":"sec-edgar","filing":"0001213900-22-031211","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022031211/ownership.xml","form_type":"4"}},{"id":2299951,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Options (right to buy)","published_at":"2022-04-08T20:00:29.000Z","date":"2022-03-25","kind":"disposition_to_issuer","acquired":false,"shares":388530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."}],"balance_after":111470,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-22-018923","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022018923/ownership.xml","form_type":"4"}},{"id":2299950,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-04-08T20:00:29.000Z","date":"2022-03-25","kind":"disposition_to_issuer","acquired":false,"shares":388530,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"kind","element":"transactionCoding","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent."}],"balance_after":111470,"derivative":{"underlying":"Class A Common Stock"},"source":{"system":"sec-edgar","filing":"0001213900-22-018923","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022018923/ownership.xml","form_type":"4"}},{"id":2303450,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-04-05T20:02:18.000Z","date":"2022-04-03","kind":"exercise","acquired":false,"shares":7936,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":7936},"source":{"system":"sec-edgar","filing":"0001213900-22-018145","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022018145/ownership.xml","form_type":"4"}},{"id":2303449,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Class A Common Stock","published_at":"2022-04-05T20:02:18.000Z","date":"2022-04-03","kind":"exercise","acquired":true,"shares":7936,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."}],"balance_after":23808,"source":{"system":"sec-edgar","filing":"0001213900-22-018145","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022018145/ownership.xml","form_type":"4"}},{"id":2303437,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-04-05T20:00:08.000Z","date":"2022-03-25","kind":"disposition_to_issuer","acquired":false,"shares":23808,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"kind","element":"transactionCoding","label":"F2","text":"This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the \"Amended and Restated Employment Agreement\"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the \"Amended and Restated Employment Agreement\"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the \"Amended and Restated Employment Agreement\"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur."}],"balance_after":7936,"derivative":{"underlying":"Class A Common Stock","underlying_shares":23808},"source":{"system":"sec-edgar","filing":"0001213900-22-018138","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022018138/ownership.xml","form_type":"4/A","original_submission_date":"2022-03-29"}},{"id":2314899,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Employee Stock Option (right to buy)","published_at":"2022-03-29T20:01:12.000Z","date":"2022-03-25","kind":"grant","acquired":false,"shares":500000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023."}],"balance_after":500000,"derivative":{"exercise_price":6.82,"expiration_date":"2027-03-25","underlying":"Class A Common Stock","underlying_shares":500000},"source":{"system":"sec-edgar","filing":"0001213900-22-015826","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022015826/ownership.xml","form_type":"4"}},{"id":2314898,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-03-29T20:01:12.000Z","date":"2022-03-25","kind":"grant","acquired":false,"shares":500000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number"}],"balance_after":500000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":500000},"source":{"system":"sec-edgar","filing":"0001213900-22-015826","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022015826/ownership.xml","form_type":"4"}},{"id":2347042,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Restricted Stock Units","published_at":"2022-03-07T21:00:29.000Z","date":"2022-03-03","kind":"exercise","acquired":false,"shares":7936,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022."}],"balance_after":31744,"derivative":{"underlying":"Class A Common Stock","underlying_shares":7936},"source":{"system":"sec-edgar","filing":"0001213900-22-010924","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022010924/ownership.xml","form_type":"4"}},{"id":2347041,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CEO"}}],"security":"Class A Common Stock","published_at":"2022-03-07T21:00:29.000Z","date":"2022-03-03","kind":"exercise","acquired":true,"shares":7936,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":15872,"source":{"system":"sec-edgar","filing":"0001213900-22-010924","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022010924/ownership.xml","form_type":"4"}},{"id":2411320,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Acting CEO"}}],"security":"Restricted Stock Units","published_at":"2022-02-04T21:00:22.000Z","date":"2022-02-03","kind":"exercise","acquired":false,"shares":7936,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022."}],"balance_after":39680,"derivative":{"underlying":"Class A Common Stock","underlying_shares":7936},"source":{"system":"sec-edgar","filing":"0001213900-22-005484","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022005484/ownership.xml","form_type":"4"}},{"id":2411319,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Acting CEO"}}],"security":"Class A Common Stock","published_at":"2022-02-04T21:00:22.000Z","date":"2022-02-03","kind":"exercise","acquired":true,"shares":7936,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."}],"balance_after":7936,"source":{"system":"sec-edgar","filing":"0001213900-22-005484","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022005484/ownership.xml","form_type":"4"}},{"id":2465099,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":54186,"kind":"person","name":"DeMartini Robert","position":1,"cik":"0001900302","reported_name":"DeMartini Robert","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Acting CEO"}}],"security":"Restricted Stock Units","published_at":"2021-12-17T21:07:32.000Z","date":"2021-12-15","kind":"grant","acquired":true,"shares":47616,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the \"Vesting Period\"). Fractional numbers will be rounded down to the nearest whole number."}],"balance_after":47616,"derivative":{"underlying":"Class A Common Stock","underlying_shares":47616},"source":{"system":"sec-edgar","filing":"0001213900-21-065993","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021065993/ownership.xml","form_type":"4"}}]}