{"transactions":[{"id":813392,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"MEMBER OF A 10% OWNER GROUP"}}],"security":"Common Stock","published_at":"2026-04-07T20:11:45.000Z","date":"2026-04-03","kind":"grant","planned":false,"acquired":true,"shares":25074,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents restricted stock units subject to vesting and forfeiture."}],"balance_after":210463,"source":{"system":"sec-edgar","filing":"0001504073-26-000002","document":"form4-04072026_080441.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000150407326000002/form4-04072026_080441.xml","form_type":"4"}},{"id":1106255,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:55:33.000Z","date":"2025-06-18","kind":"grant","planned":false,"acquired":true,"shares":23674,"price":2.19,"value":51846.06,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2369380,"source":{"system":"sec-edgar","filing":"0000950170-25-088125","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088125/ownership.xml","form_type":"4"}},{"id":1106254,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:55:33.000Z","date":"2025-06-17","kind":"grant","planned":false,"acquired":true,"shares":30993,"price":2.39,"value":74073.27,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2345706,"source":{"system":"sec-edgar","filing":"0000950170-25-088125","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088125/ownership.xml","form_type":"4"}},{"id":1106253,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2025-06-19T01:55:33.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":37846,"price":2.07,"value":78341.22,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2314713,"source":{"system":"sec-edgar","filing":"0000950170-25-088125","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000095017025088125/ownership.xml","form_type":"4"}},{"id":1175557,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert 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The reporting person's spouse is the settlor, sole trustee and sole annuitant of the 2017 GRAT and the settlor and sole trustee of the Revocable Trust."}],"balance_after":445254,"source":{"system":"sec-edgar","filing":"0000899243-20-034151","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924320034151/doc4.xml","form_type":"4"}},{"id":2942504,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2020-12-16T23:06:54.000Z","date":"2020-12-14","kind":"sale","acquired":false,"shares":26865,"price":7.47,"value":200681.55,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The prices reported are weighted average prices. The shares sold on December 14, 2020 were sold in multiple transactions at prices ranging from $7.38 to $7.57, inclusive, and the shares sold on December 15, 2020 were sold in multiple transactions at prices ranging from $7.35 to $7.83, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"On September 16, 2020, the Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1 (the \"2017 GRAT\") made an annuity payment of 247,033 shares of Issuer common stock to the reporting person's spouse, who, in turn, assigned the shares to the Joan Byrne Hall Revocable Trust (the \"Revocable Trust\"). The reporting person's spouse is the settlor, sole trustee and sole annuitant of the 2017 GRAT and the settlor and sole trustee of the Revocable Trust."}],"balance_after":468389,"source":{"system":"sec-edgar","filing":"0000899243-20-034151","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924320034151/doc4.xml","form_type":"4"}},{"id":3180639,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2020-04-08T00:30:39.000Z","date":"2020-04-07","kind":"grant","acquired":true,"shares":20833,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Represents restricted stock units, subject to vesting and forfeiture."}],"balance_after":98926,"source":{"system":"sec-edgar","filing":"0001179110-20-004773","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000117911020004773/edgar.xml","form_type":"4"}},{"id":3332478,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-23T21:05:55.000Z","date":"2019-12-19","kind":"gift","acquired":false,"shares":6800,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":248221,"source":{"system":"sec-edgar","filing":"0000899243-19-029936","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319029936/doc4.xml","form_type":"4"}},{"id":3352768,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:06:17.000Z","date":"2019-12-03","kind":"sale","acquired":false,"shares":4562,"price":10.73,"value":48950.26,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":63369,"source":{"system":"sec-edgar","filing":"0000899243-19-028470","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028470/doc4.xml","form_type":"4"}},{"id":3352767,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:06:17.000Z","date":"2019-12-02","kind":"sale","acquired":false,"shares":291,"price":10.73,"value":3122.43,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":67931,"source":{"system":"sec-edgar","filing":"0000899243-19-028470","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028470/doc4.xml","form_type":"4"}},{"id":3352766,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:06:17.000Z","date":"2019-12-03","kind":"sale","acquired":false,"shares":30438,"price":10.73,"value":326599.74,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2276867,"source":{"system":"sec-edgar","filing":"0000899243-19-028470","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028470/doc4.xml","form_type":"4"}},{"id":3352765,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-12-04T21:06:17.000Z","date":"2019-12-02","kind":"sale","acquired":false,"shares":34709,"price":10.73,"value":372427.57,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on December 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on December 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2307305,"source":{"system":"sec-edgar","filing":"0000899243-19-028470","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319028470/doc4.xml","form_type":"4"}},{"id":3371285,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:16:32.000Z","date":"2019-11-13","kind":"sale","acquired":false,"shares":2386,"price":11.14,"value":26580.04,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":68222,"source":{"system":"sec-edgar","filing":"0000899243-19-027273","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027273/doc4.xml","form_type":"4"}},{"id":3371284,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:16:32.000Z","date":"2019-11-12","kind":"sale","acquired":false,"shares":7125,"price":11.42,"value":81367.5,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":70608,"source":{"system":"sec-edgar","filing":"0000899243-19-027273","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027273/doc4.xml","form_type":"4"}},{"id":3371283,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:16:32.000Z","date":"2019-11-13","kind":"sale","acquired":false,"shares":32614,"price":11.14,"value":363319.96,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2342014,"source":{"system":"sec-edgar","filing":"0000899243-19-027273","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027273/doc4.xml","form_type":"4"}},{"id":3371282,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-11-14T21:16:32.000Z","date":"2019-11-12","kind":"sale","acquired":false,"shares":27875,"price":11.42,"value":318332.5,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on November 12, 2019 were sold in multiple transactions at prices ranging from $11.26 to $11.69, inclusive, and the shares sold on November 13, 2019 were sold in multiple transactions at prices ranging from $10.98 to $11.22, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2374628,"source":{"system":"sec-edgar","filing":"0000899243-19-027273","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319027273/doc4.xml","form_type":"4"}},{"id":3389306,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:05:46.000Z","date":"2019-10-22","kind":"sale","acquired":false,"shares":7125,"price":10.61,"value":75596.25,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":77733,"source":{"system":"sec-edgar","filing":"0000899243-19-025855","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025855/doc4.xml","form_type":"4"}},{"id":3389305,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:05:46.000Z","date":"2019-10-21","kind":"sale","acquired":false,"shares":6088,"price":10.91,"value":66420.08,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":84858,"source":{"system":"sec-edgar","filing":"0000899243-19-025855","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025855/doc4.xml","form_type":"4"}},{"id":3389304,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:05:46.000Z","date":"2019-10-22","kind":"sale","acquired":false,"shares":27875,"price":10.61,"value":295753.75,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2402503,"source":{"system":"sec-edgar","filing":"0000899243-19-025855","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025855/doc4.xml","form_type":"4"}},{"id":3389303,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-23T20:05:46.000Z","date":"2019-10-21","kind":"sale","acquired":false,"shares":28912,"price":10.91,"value":315429.92,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on October 21, 2019 were sold in multiple transactions at prices ranging from $10.77 to $11.23, inclusive, and the shares sold on October 22, 2019 were sold in multiple transactions at prices ranging from $10.50 to $10.93, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2430378,"source":{"system":"sec-edgar","filing":"0000899243-19-025855","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025855/doc4.xml","form_type":"4"}},{"id":3397330,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-04T20:05:38.000Z","date":"2019-10-02","kind":"gift","acquired":false,"shares":11900,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":90946,"source":{"system":"sec-edgar","filing":"0000899243-19-025086","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025086/doc4.xml","form_type":"4"}},{"id":3397329,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-10-04T20:05:38.000Z","date":"2019-10-02","kind":"gift","acquired":false,"shares":2380,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":102846,"source":{"system":"sec-edgar","filing":"0000899243-19-025086","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319025086/doc4.xml","form_type":"4"}},{"id":3436166,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:05:47.000Z","date":"2019-08-15","kind":"sale","acquired":false,"shares":2276,"price":10.71,"value":24375.96,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":105226,"source":{"system":"sec-edgar","filing":"0000899243-19-021939","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021939/doc4.xml","form_type":"4"}},{"id":3436165,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:05:47.000Z","date":"2019-08-15","kind":"sale","acquired":false,"shares":20505,"price":10.71,"value":219608.55,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2459290,"source":{"system":"sec-edgar","filing":"0000899243-19-021939","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021939/doc4.xml","form_type":"4"}},{"id":3436164,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-08-16T20:05:47.000Z","date":"2019-08-14","kind":"sale","acquired":false,"shares":35000,"price":10.89,"value":381150.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on August 14, 2019 were sold in multiple transactions at prices ranging from $10.81 to $11.17, inclusive, and the shares sold on August 15, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.71, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2479795,"source":{"system":"sec-edgar","filing":"0000899243-19-021939","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319021939/doc4.xml","form_type":"4"}},{"id":3455980,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:20.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":7125,"price":11.23,"value":80013.75,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":107502,"source":{"system":"sec-edgar","filing":"0000899243-19-020375","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020375/doc4.xml","form_type":"4"}},{"id":3455979,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:20.000Z","date":"2019-07-23","kind":"sale","acquired":false,"shares":3625,"price":10.95,"value":39693.75,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":114627,"source":{"system":"sec-edgar","filing":"0000899243-19-020375","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020375/doc4.xml","form_type":"4"}},{"id":3455978,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:20.000Z","date":"2019-07-24","kind":"sale","acquired":false,"shares":27875,"price":11.23,"value":313036.25,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2514795,"source":{"system":"sec-edgar","filing":"0000899243-19-020375","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020375/doc4.xml","form_type":"4"}},{"id":3455977,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-07-25T20:15:20.000Z","date":"2019-07-23","kind":"sale","acquired":false,"shares":27875,"price":10.95,"value":305231.25,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2542670,"source":{"system":"sec-edgar","filing":"0000899243-19-020375","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319020375/doc4.xml","form_type":"4"}},{"id":3489555,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:51.000Z","date":"2019-06-13","kind":"sale","acquired":false,"shares":7125,"price":11.8,"value":84075.0,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":118252,"source":{"system":"sec-edgar","filing":"0000899243-19-017027","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017027/doc4.xml","form_type":"4"}},{"id":3489554,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:51.000Z","date":"2019-06-12","kind":"sale","acquired":false,"shares":5908,"price":11.34,"value":66996.72,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":125116,"source":{"system":"sec-edgar","filing":"0000899243-19-017027","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017027/doc4.xml","form_type":"4"}},{"id":3489553,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:51.000Z","date":"2019-06-13","kind":"sale","acquired":false,"shares":27875,"price":11.8,"value":328925.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2570545,"source":{"system":"sec-edgar","filing":"0000899243-19-017027","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017027/doc4.xml","form_type":"4"}},{"id":3489552,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-06-14T20:15:51.000Z","date":"2019-06-12","kind":"sale","acquired":false,"shares":29092,"price":11.34,"value":329903.28,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on June 12, 2019 were sold in multiple transactions at prices ranging from $11.16 to $11.57, inclusive, and the shares sold on June 13, 2019 were sold in multiple transactions at prices ranging from $11.49 to $12.01, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2598420,"source":{"system":"sec-edgar","filing":"0000899243-19-017027","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319017027/doc4.xml","form_type":"4"}},{"id":3529903,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:13.000Z","date":"2019-05-10","kind":"sale","acquired":false,"shares":2043,"price":11.7,"value":23903.1,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":131285,"source":{"system":"sec-edgar","filing":"0000899243-19-013202","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013202/doc4.xml","form_type":"4"}},{"id":3529902,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:13.000Z","date":"2019-05-10","kind":"sale","acquired":false,"shares":32957,"price":11.7,"value":385596.9,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2627512,"source":{"system":"sec-edgar","filing":"0000899243-19-013202","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013202/doc4.xml","form_type":"4"}},{"id":3529901,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-05-13T20:06:13.000Z","date":"2019-05-09","kind":"sale","acquired":false,"shares":35000,"price":11.86,"value":415100.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on May 9, 2019 were sold in multiple transactions at prices ranging from $11.77 to $11.96, inclusive, and the shares sold on May 10, 2019 were sold in multiple transactions at prices ranging from $11.60 to $11.85, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2660469,"source":{"system":"sec-edgar","filing":"0000899243-19-013202","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319013202/doc4.xml","form_type":"4"}},{"id":3548693,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:10.000Z","date":"2019-04-24","kind":"sale","acquired":false,"shares":6412,"price":11.69,"value":74956.28,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":133328,"source":{"system":"sec-edgar","filing":"0000899243-19-011126","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011126/doc4.xml","form_type":"4"}},{"id":3548692,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:10.000Z","date":"2019-04-23","kind":"sale","acquired":false,"shares":18588,"price":11.36,"value":211159.68,"ownership":{"direct":false,"nature":"By Barbara Bradley Baekgaard Family Foundation"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":139740,"source":{"system":"sec-edgar","filing":"0000899243-19-011126","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011126/doc4.xml","form_type":"4"}},{"id":3548691,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:10.000Z","date":"2019-04-24","kind":"sale","acquired":false,"shares":28588,"price":11.69,"value":334193.72,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2695469,"source":{"system":"sec-edgar","filing":"0000899243-19-011126","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011126/doc4.xml","form_type":"4"}},{"id":3548690,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-04-25T20:06:10.000Z","date":"2019-04-23","kind":"sale","acquired":false,"shares":16412,"price":11.36,"value":186440.32,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on April 23, 2019 were sold in multiple transactions at prices ranging from $11.20 to $11.49, inclusive, and the shares sold on April 24, 2019 were sold in multiple transactions at prices ranging from $11.42 to $11.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2724057,"source":{"system":"sec-edgar","filing":"0000899243-19-011126","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319011126/doc4.xml","form_type":"4"}},{"id":3559331,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Shares","published_at":"2019-04-09T20:11:44.000Z","date":"2019-04-05","kind":"grant","acquired":true,"shares":6489,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Represents restricted stock units, subject to vesting and forfeiture."}],"balance_after":78093,"source":{"system":"sec-edgar","filing":"0001179110-19-004859","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000117911019004859/edgar.xml","form_type":"4"}},{"id":3597072,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-13T22:20:55.000Z","date":"2019-03-12","kind":"sale","acquired":false,"shares":35000,"price":10.91,"value":381850.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust on December 21, 2018."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The prices reported are weighted average prices. The shares sold on March 11, 2019 were sold in multiple transactions at prices ranging from $10.02 to $10.47, inclusive, and the shares sold on March 12, 2019 were sold in multiple transactions at prices ranging from $10.43 to $11.35, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2740469,"source":{"system":"sec-edgar","filing":"0000899243-19-007579","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007579/doc4.xml","form_type":"4"}},{"id":3597071,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"Member of a 10% owner group"}}],"security":"Common Stock","published_at":"2019-03-13T22:20:55.000Z","date":"2019-03-11","kind":"sale","acquired":false,"shares":35000,"price":10.3,"value":360500.0,"ownership":{"direct":false,"nature":"By Barbara B. 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The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":2775469,"source":{"system":"sec-edgar","filing":"0000899243-19-007579","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924319007579/doc4.xml","form_type":"4"}},{"id":3882269,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-06-27T20:14:01.000Z","date":"2018-06-26","kind":"sale","acquired":false,"shares":200000,"price":14.43,"value":2886000.0,"ownership":{"direct":false,"nature":"By Barbara B. 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Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":3010469,"source":{"system":"sec-edgar","filing":"0000899243-18-018308","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318018308/doc4.xml","form_type":"4"}},{"id":3882267,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-06-27T20:14:01.000Z","date":"2018-06-19","kind":"gift","acquired":false,"shares":11500,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On June 19, 2018, the Joan B. Hall 2017 Grantor Retained Annuity Trust #1 (the \"2017 GRAT\") made an annuity payment of 88,997 shares of Issuer common stock to the reporting person's spouse, who, in turn, assigned the shares to the Joan Byrne Hall Revocable Trust (the \"Revocable Trust\"). The reporting person's spouse is the settlor, sole trustee and sole annuitant of the 2017 GRAT and the settlor and sole trustee of the Revocable Trust."}],"balance_after":83994,"source":{"system":"sec-edgar","filing":"0000899243-18-018308","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318018308/doc4.xml","form_type":"4"}},{"id":3973108,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Shares","published_at":"2018-04-03T20:19:32.000Z","date":"2018-03-30","kind":"grant","acquired":true,"shares":8011,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents restricted stock units subject to vesting and forfeiture."}],"balance_after":71604,"source":{"system":"sec-edgar","filing":"0001179110-18-005218","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000117911018005218/edgar.xml","form_type":"4"}},{"id":3987618,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-03-20T21:10:27.000Z","date":"2018-03-19","kind":"sale","acquired":false,"shares":1200000,"price":9.73,"value":11676000.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":3410469,"source":{"system":"sec-edgar","filing":"0000899243-18-008140","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318008140/doc4.xml","form_type":"4"}},{"id":4112166,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-01-03T21:06:53.000Z","date":"2017-12-28","kind":"gift","acquired":false,"shares":8400,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":6497,"source":{"system":"sec-edgar","filing":"0000899243-18-000260","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318000260/doc4.xml","form_type":"4"}},{"id":4112165,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-01-03T21:06:53.000Z","date":"2017-12-28","kind":"gift","acquired":false,"shares":30000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":14897,"source":{"system":"sec-edgar","filing":"0000899243-18-000260","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924318000260/doc4.xml","form_type":"4"}},{"id":4180091,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-10-26T20:08:29.000Z","date":"2017-09-26","kind":"gift","acquired":false,"shares":50000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On September 26, 2017, the Joan B. Hall 2016 Grantor Retained Annuity Trust #1 (the \"2016 GRAT\") made an annuity payment of 94,090 shares of Issuer common stock to the reporting person's spouse, who, in turn, assigned the shares to the Joan Byrne Hall Revocable Trust (the \"Revocable Trust\"). On October 18, 2017, following a revised computation of the annuity payment, the annuity payment was increased to equal 94,897 shares of issuer common stock in the aggregate. The reporting person's spouse is the sole trustee and annuitant of the 2016 GRAT and sole trustee of the Revocable Trust."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Following receipt of the annuity payment described in Note (1) above, the 2016 GRAT contributed 50,000 shares of Issuer common stock to the Barbara Bradley Baekgaard Family Foundation; the contribution is the transaction reported in this Form 4."}],"balance_after":44897,"source":{"system":"sec-edgar","filing":"0000899243-17-024744","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317024744/doc4.xml","form_type":"4"}},{"id":4214733,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert 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annuitant."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0000899243-17-017327","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317017327/doc4.xml","form_type":"4"}},{"id":4271039,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-06-28T10:07:03.000Z","date":"2017-06-19","kind":"gift","acquired":true,"shares":500000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Represents a distribution by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust (the \"Baekgaard Trust\") of 500,000 shares of the Issuer's common stock to each of the four beneficiaries of the Baekgaard Trust, including the reporting person's spouse, in accordance with the terms of the documents governing the Baekgaard Trust."}],"balance_after":500000,"source":{"system":"sec-edgar","filing":"0000899243-17-017327","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317017327/doc4.xml","form_type":"4"}},{"id":4271038,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-06-28T10:07:03.000Z","date":"2017-06-19","kind":"gift","acquired":false,"shares":2000000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Represents a distribution by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust (the \"Baekgaard Trust\") of 500,000 shares of the Issuer's common stock to each of the four beneficiaries of the Baekgaard Trust, including the reporting person's spouse, in accordance with the terms of the documents governing the Baekgaard Trust."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The reporting person disclaims beneficial ownership of these shares."}],"balance_after":4610469,"source":{"system":"sec-edgar","filing":"0000899243-17-017327","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317017327/doc4.xml","form_type":"4"}},{"id":4361259,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Shares","published_at":"2017-04-04T21:56:32.000Z","date":"2017-03-31","kind":"grant","acquired":true,"shares":9130,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents restricted stock units subject to vesting and forfeiture."}],"balance_after":63593,"source":{"system":"sec-edgar","filing":"0001179110-17-005634","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000117911017005634/edgar.xml","form_type":"4"}},{"id":4496519,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-01-06T21:06:34.000Z","date":"2016-12-29","kind":"gift","acquired":false,"shares":41665,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":0,"source":{"system":"sec-edgar","filing":"0000899243-17-000675","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317000675/doc4.xml","form_type":"4"}},{"id":4496518,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-01-06T21:06:34.000Z","date":"2016-12-28","kind":"gift","acquired":false,"shares":21574,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":41665,"source":{"system":"sec-edgar","filing":"0000899243-17-000675","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924317000675/doc4.xml","form_type":"4"}},{"id":4514454,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2016-12-21T21:06:43.000Z","date":"2016-12-19","kind":"sale","acquired":false,"shares":56855,"price":11.8,"value":670889.0,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"balance_after":63239,"source":{"system":"sec-edgar","filing":"0000899243-16-036172","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924316036172/doc4.xml","form_type":"4"}},{"id":4514453,"issuer":{"id":6817,"kind":"organization","name":"Vera Bradley, Inc.","symbol":"VRA"},"owners":[{"id":53403,"kind":"person","name":"Hall Robert J","position":1,"cik":"0001504073","reported_name":"Hall Robert J","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2016-12-21T21:06:43.000Z","date":"2016-12-19","kind":"sale","acquired":false,"shares":6387,"price":12.37,"value":79007.19,"ownership":{"direct":false,"nature":"By Joan Byrne Hall Revocable Trust"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The prices reported are weighted average prices. The shares were sold in multiple transactions at prices ranging from $12.22 to $12.57, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":120094,"source":{"system":"sec-edgar","filing":"0000899243-16-036172","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1495320/000089924316036172/doc4.xml","form_type":"4"}}]}