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One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates."}],"balance_after":620,"derivative":{"exercise_price":77.151,"expiration_date":"2031-03-17","underlying":"Class A  Common Stock","underlying_shares":100},"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318847,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":1100,"price":119.93,"value":131923.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.80 to $120.46, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":90709,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318846,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":1435,"price":119.1,"value":170908.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.73 to $119.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":91809,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318845,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"exercise","planned":true,"acquired":true,"shares":2535,"price":81.07,"value":205512.45,"ownership":{"direct":true},"balance_after":93244,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318844,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":300,"price":120.04,"value":36012.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.96 to $120.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":90709,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318843,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":994,"price":119.56,"value":118842.64,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.95 to $119.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":91009,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318842,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"exercise","planned":true,"acquired":true,"shares":1294,"price":61.46,"value":79529.24,"ownership":{"direct":true},"balance_after":92003,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318841,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":368,"price":118.9,"value":43755.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.79 to $118.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":90709,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318840,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"exercise","planned":true,"acquired":true,"shares":368,"price":59.57,"value":21921.76,"ownership":{"direct":true},"balance_after":91077,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318839,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"sale","planned":true,"acquired":false,"shares":100,"price":118.75,"value":11875.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."}],"balance_after":90709,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1318838,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2025-01-02T22:20:28.000Z","date":"2024-12-30","kind":"exercise","planned":true,"acquired":true,"shares":100,"price":77.151,"value":7715.1,"ownership":{"direct":true},"balance_after":90809,"source":{"system":"sec-edgar","filing":"0001671933-25-000002","document":"wk-form4_1735856421.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193325000002/wk-form4_1735856421.xml","form_type":"4"}},{"id":1345437,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"exercise","planned":true,"acquired":false,"shares":10140,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F10","text":"The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates."}],"balance_after":103939,"derivative":{"exercise_price":81.07,"expiration_date":"2034-04-23","underlying":"Class A  Common Stock","underlying_shares":10140},"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":15,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345436,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"exercise","planned":true,"acquired":false,"shares":5177,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F9","text":"The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates."}],"balance_after":37531,"derivative":{"exercise_price":61.46,"expiration_date":"2033-04-24","underlying":"Class A  Common Stock","underlying_shares":5177},"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":14,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345435,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"exercise","planned":true,"acquired":false,"shares":1473,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F8","text":"The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates."}],"balance_after":6262,"derivative":{"exercise_price":59.57,"expiration_date":"2032-04-26","underlying":"Class A  Common Stock","underlying_shares":1473},"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345434,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"exercise","planned":true,"acquired":false,"shares":400,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F7","text":"The option was granted on March 17, 2021.  The Vesting Commencement Date (\"VCD\") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates."}],"balance_after":720,"derivative":{"exercise_price":77.151,"expiration_date":"2031-03-17","underlying":"Class A  Common Stock","underlying_shares":400},"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345433,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"sale","planned":true,"acquired":false,"shares":100,"price":128.72,"value":12872.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."}],"balance_after":90709,"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345432,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"sale","planned":true,"acquired":false,"shares":4772,"price":128.24,"value":611961.28,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote."}],"balance_after":90809,"source":{"system":"sec-edgar","filing":"0001671933-24-000130","document":"wk-form4_1733262444.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/2008907/000167193324000130/wk-form4_1733262444.xml","form_type":"4"}},{"id":1345431,"issuer":{"id":3752,"kind":"organization","name":"Trade Desk, Inc.","symbol":"TTD"},"owners":[{"id":42840,"kind":"person","name":"Jacobson Samantha","position":1,"cik":"0002008907","reported_name":"Jacobson Samantha","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Strategy Officer"}}],"security":"Class A  Common Stock","published_at":"2024-12-03T21:47:32.000Z","date":"2024-11-29","kind":"sale","planned":true,"acquired":false,"shares":500,"price":128.7,"value":64350.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.67 to $128.85, inclusive. 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