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108,696 shares are represented by RSUs."}],"balance_after":1233434,"source":{"system":"sec-edgar","filing":"0001612849-16-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000039/edgar.xml","form_type":"4"}},{"id":4518807,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-12-16T17:15:31.000Z","date":"2016-12-12","kind":"gift","acquired":false,"shares":35435,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Of the reported shares, 108,696 shares are represented by RSUs."}],"balance_after":1183434,"source":{"system":"sec-edgar","filing":"0001612849-16-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000039/edgar.xml","form_type":"4"}},{"id":4557781,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-11-14T20:57:02.000Z","date":"2016-11-10","kind":"tax_withholding","acquired":false,"shares":3142,"price":13.94,"value":43799.48,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The shares reported as disposed of were withheld by the Issuer in order to cover withholding taxes in connection with the vesting of restricted stock units, or RSUs.  These shares were not issued or sold by the Reporting Person."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Of the reported shares, 108,696 shares are represented by RSUs."}],"balance_after":1218869,"source":{"system":"sec-edgar","filing":"0001612849-16-000038","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000038/edgar.xml","form_type":"4"}},{"id":4580120,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-10-13T20:23:29.000Z","date":"2016-10-12","kind":"sale","acquired":false,"shares":15000,"price":8.4349,"value":126523.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 13, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.37 to $8.53 per share. The Reporting Person undertakes to provide to the Issuer, any\nsecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"Of the reported shares, 117,057 shares are represented by RSUs."}],"balance_after":1222011,"source":{"system":"sec-edgar","filing":"0001612849-16-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000036/edgar.xml","form_type":"4"}},{"id":4580119,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-10-13T20:23:29.000Z","date":"2016-10-11","kind":"sale","acquired":false,"shares":15000,"price":8.6926,"value":130389.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 13, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.44 to $8.93 per share. The Reporting Person undertakes to provide to the Issuer, any\nsecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"Of the reported shares, 117,057 shares are represented by RSUs."}],"balance_after":1237011,"source":{"system":"sec-edgar","filing":"0001612849-16-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000036/edgar.xml","form_type":"4"}},{"id":4603248,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson 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that provided that upon Issuer's achievement of pre-established valuations, 154,014 and 231,021 shares respectively, would vest monthly over two years at a rate of 1/24th per month, subject to Reporting Person's continued service to the Issuer through each vesting date."}],"balance_after":0,"derivative":{"exercise_price":17.04,"expiration_date":"2024-11-12","underlying":"Common Stock","underlying_shares":385035},"source":{"system":"sec-edgar","filing":"0001612849-16-000034","document":"edgar.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000034/edgar.xml","form_type":"4"}},{"id":4603247,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson 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the option vested on 12/12/2014, and thereafter 1/48th of the shares vested monthly, subject to the Reporting Person's continued service to the Issuer through each vesting date."}],"balance_after":0,"derivative":{"exercise_price":17.04,"expiration_date":"2024-11-12","underlying":"Common Stock","underlying_shares":308028},"source":{"system":"sec-edgar","filing":"0001612849-16-000034","document":"edgar.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000034/edgar.xml","form_type":"4"}},{"id":4607863,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-09-08T21:01:26.000Z","date":"2016-09-07","kind":"sale","acquired":false,"shares":15000,"price":9.2085,"value":138127.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 13, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.07 to $9.34 per share. The Reporting Person undertakes to provide to the Issuer, any\nsecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"Of the reported shares, 117,057 shares are represented by RSUs."}],"balance_after":1252011,"source":{"system":"sec-edgar","filing":"0001612849-16-000031","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000031/edgar.xml","form_type":"4"}},{"id":4607862,"issuer":{"id":180224,"kind":"organization","name":"TUBEMOGUL INC","symbol":"TUBE"},"owners":[{"id":39551,"kind":"person","name":"Wilson Brett","position":1,"cik":"0001612849","reported_name":"Wilson Brett","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President, CEO & Director"}}],"security":"Common Stock","published_at":"2016-09-08T21:01:26.000Z","date":"2016-09-06","kind":"sale","acquired":false,"shares":15000,"price":9.1264,"value":136896.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 13, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.01 to $9.255 per share. The Reporting Person undertakes to provide to the Issuer, any\nsecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"Of the reported shares, 117,057 shares are represented by RSUs."}],"balance_after":1267011,"source":{"system":"sec-edgar","filing":"0001612849-16-000031","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1449278/000161284916000031/edgar.xml","form_type":"4"}}]}