{"transactions":[{"id":723836,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:09:10.000Z","date":"2026-04-01","kind":"exercise","planned":false,"acquired":false,"shares":67,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F8","text":"On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F8","text":"On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F8","text":"On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F8","text":"On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F8","text":"On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":136,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":67},"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723835,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Employee Stock Options (right to buy)","published_at":"2026-06-29T21:09:10.000Z","date":"2026-03-24","kind":"grant","planned":false,"acquired":true,"shares":8750,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F7","text":"This option is scheduled to vest in three equal annual installments beginning on March 24, 2027."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":8750,"derivative":{"exercise_price":3.32,"expiration_date":"2036-03-24","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":8750},"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723834,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:09:10.000Z","date":"2026-03-20","kind":"exercise","planned":false,"acquired":false,"shares":45,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F6","text":"On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F6","text":"On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 29,910 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":45},"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723833,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:09:10.000Z","date":"2026-01-24","kind":"exercise","planned":false,"acquired":false,"shares":204,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F5","text":"On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F5","text":"On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F5","text":"On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F5","text":"On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 45,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":204},"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723832,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-04-01","kind":"exercise","planned":false,"acquired":false,"shares":20,"price":3.29,"value":65.8,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"shares","element":"transactionShares","label":"F4","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":522,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723831,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-04-01","kind":"exercise","planned":false,"acquired":true,"shares":67,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."}],"balance_after":542,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723830,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-03-20","kind":"tax_withholding","planned":false,"acquired":false,"shares":14,"price":3.52,"value":49.28,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"shares","element":"transactionShares","label":"F4","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":475,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723829,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-03-20","kind":"exercise","planned":false,"acquired":true,"shares":45,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."}],"balance_after":489,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723828,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-01-24","kind":"tax_withholding","planned":false,"acquired":false,"shares":61,"price":16.48,"value":1005.28,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"shares","element":"transactionShares","label":"F4","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":444,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":723827,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:09:10.000Z","date":"2026-01-24","kind":"exercise","planned":false,"acquired":true,"shares":204,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."}],"balance_after":505,"source":{"system":"sec-edgar","filing":"0001203452-26-000002","document":"wk-form4_1782767347.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345226000002/wk-form4_1782767347.xml","form_type":"4"}},{"id":997614,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-11-17T21:04:52.000Z","date":"2025-11-14","kind":"sale","planned":false,"acquired":false,"shares":100000,"price":0.21,"value":21000.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This transaction was executed in multiple trades at prices ranging from $0.20 to $0.23 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":457058,"source":{"system":"sec-edgar","filing":"0001203452-25-000010","document":"wk-form4_1763413489.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345225000010/wk-form4_1763413489.xml","form_type":"4"}},{"id":997613,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-11-17T21:04:52.000Z","date":"2025-11-13","kind":"sale","planned":false,"acquired":false,"shares":71242,"price":0.37,"value":26359.54,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":557058,"source":{"system":"sec-edgar","filing":"0001203452-25-000010","document":"wk-form4_1763413489.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345225000010/wk-form4_1763413489.xml","form_type":"4"}},{"id":1026664,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Units of Direct Digital Holdings LLC","published_at":"2025-10-02T20:11:00.000Z","date":"2025-09-11","kind":"exercise","planned":false,"acquired":false,"shares":600000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Direct Digital Management, LLC"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":4594000,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":600000},"source":{"system":"sec-edgar","filing":"0001203452-25-000008","document":"wk-form4_1759435857.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345225000008/wk-form4_1759435857.xml","form_type":"4"}},{"id":1026663,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-10-02T20:11:00.000Z","date":"2025-09-11","kind":"exercise","planned":false,"acquired":true,"shares":600000,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":628300,"source":{"system":"sec-edgar","filing":"0001203452-25-000008","document":"wk-form4_1759435857.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000120345225000008/wk-form4_1759435857.xml","form_type":"4"}},{"id":1080539,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-28T21:04:54.000Z","date":"2025-07-28","kind":"sale","planned":true,"acquired":false,"shares":8050,"price":0.54,"value":4347.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":28300,"source":{"system":"sec-edgar","filing":"0001628280-25-036228","document":"wk-form4_1753736690.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025036228/wk-form4_1753736690.xml","form_type":"4"}},{"id":1080538,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-28T21:04:54.000Z","date":"2025-07-25","kind":"sale","planned":true,"acquired":false,"shares":8900,"price":0.53,"value":4717.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":36350,"source":{"system":"sec-edgar","filing":"0001628280-25-036228","document":"wk-form4_1753736690.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025036228/wk-form4_1753736690.xml","form_type":"4"}},{"id":1080537,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-28T21:04:54.000Z","date":"2025-07-24","kind":"sale","planned":true,"acquired":false,"shares":15800,"price":0.53,"value":8374.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":45250,"source":{"system":"sec-edgar","filing":"0001628280-25-036228","document":"wk-form4_1753736690.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025036228/wk-form4_1753736690.xml","form_type":"4"}},{"id":1082721,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-23T21:47:40.000Z","date":"2025-07-23","kind":"sale","planned":true,"acquired":false,"shares":11934,"price":0.51,"value":6086.34,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated.  The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":61050,"source":{"system":"sec-edgar","filing":"0001880613-25-000073","document":"wk-form4_1753307245.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000073/wk-form4_1753307245.xml","form_type":"4"}},{"id":1082720,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-23T21:47:40.000Z","date":"2025-07-22","kind":"sale","planned":true,"acquired":false,"shares":15321,"price":0.51,"value":7813.71,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":72984,"source":{"system":"sec-edgar","filing":"0001880613-25-000073","document":"wk-form4_1753307245.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000073/wk-form4_1753307245.xml","form_type":"4"}},{"id":1082719,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-23T21:47:40.000Z","date":"2025-07-21","kind":"sale","planned":true,"acquired":false,"shares":16987,"price":0.52,"value":8833.24,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.51 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":88305,"source":{"system":"sec-edgar","filing":"0001880613-25-000073","document":"wk-form4_1753307245.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000073/wk-form4_1753307245.xml","form_type":"4"}},{"id":1084590,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-18T21:05:47.000Z","date":"2025-07-18","kind":"sale","planned":true,"acquired":false,"shares":19488,"price":0.51,"value":9938.88,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.50 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":105292,"source":{"system":"sec-edgar","filing":"0001880613-25-000068","document":"wk-form4_1752872739.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000068/wk-form4_1752872739.xml","form_type":"4"}},{"id":1084589,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-18T21:05:47.000Z","date":"2025-07-17","kind":"sale","planned":true,"acquired":false,"shares":19950,"price":0.52,"value":10374.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.51 to $0.53 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":124780,"source":{"system":"sec-edgar","filing":"0001880613-25-000068","document":"wk-form4_1752872739.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000068/wk-form4_1752872739.xml","form_type":"4"}},{"id":1084588,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-18T21:05:47.000Z","date":"2025-07-16","kind":"sale","planned":true,"acquired":false,"shares":11694,"price":0.53,"value":6197.82,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.54 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":144730,"source":{"system":"sec-edgar","filing":"0001880613-25-000068","document":"wk-form4_1752872739.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000068/wk-form4_1752872739.xml","form_type":"4"}},{"id":1086418,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-16T20:05:20.000Z","date":"2025-07-15","kind":"sale","planned":true,"acquired":false,"shares":8100,"price":0.54,"value":4374.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":156424,"source":{"system":"sec-edgar","filing":"0001880613-25-000055","document":"wk-form4_1752696315.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000055/wk-form4_1752696315.xml","form_type":"4"}},{"id":1086417,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-07-16T20:05:20.000Z","date":"2025-07-14","kind":"sale","planned":true,"acquired":false,"shares":20476,"price":0.55,"value":11261.8,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.59 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":164524,"source":{"system":"sec-edgar","filing":"0001880613-25-000055","document":"wk-form4_1752696315.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000055/wk-form4_1752696315.xml","form_type":"4"}},{"id":1104802,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Units of Direct Digital Holdings LLC","published_at":"2025-06-20T20:12:40.000Z","date":"2025-06-18","kind":"exercise","planned":false,"acquired":false,"shares":185000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Direct Digital Management, LLC"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":5194000,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":185000},"source":{"system":"sec-edgar","filing":"0001880613-25-000052","document":"wk-form4_1750450354.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000052/wk-form4_1750450354.xml","form_type":"4"}},{"id":1104801,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-06-20T20:12:40.000Z","date":"2025-06-18","kind":"exercise","planned":false,"acquired":true,"shares":185000,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":185000,"source":{"system":"sec-edgar","filing":"0001880613-25-000052","document":"wk-form4_1750450354.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000052/wk-form4_1750450354.xml","form_type":"4"}},{"id":1113057,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W 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percent of the restricted stock units vested on June 10, 2025."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units vested on June 10, 2025."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":20300},"source":{"system":"sec-edgar","filing":"0001880613-25-000026","document":"wk-form4_1749759614.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000026/wk-form4_1749759614.xml","form_type":"4"}},{"id":1113056,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-06-12T20:20:25.000Z","date":"2025-06-10","kind":"tax_withholding","planned":false,"acquired":false,"shares":4944,"price":0.56,"value":2768.64,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,300 shares."}],"balance_after":66370,"source":{"system":"sec-edgar","filing":"0001880613-25-000026","document":"wk-form4_1749759614.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000188061325000026/wk-form4_1749759614.xml","form_type":"4"}},{"id":1113055,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W 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Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Employee Stock Options (right to buy)","published_at":"2025-04-04T21:49:05.000Z","date":"2025-04-01","kind":"grant","planned":false,"acquired":true,"shares":45000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"This option is scheduled to vest in three equal annual installments beginning on April 1, 2026."}],"balance_after":45000,"derivative":{"exercise_price":0.64,"expiration_date":"2035-04-01","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":45000},"source":{"system":"sec-edgar","filing":"0001628280-25-016872","document":"wk-form4_1743803339.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025016872/wk-form4_1743803339.xml","form_type":"4"}},{"id":1177471,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2025-04-04T21:49:05.000Z","date":"2025-04-01","kind":"grant","planned":false,"acquired":true,"shares":45000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":45000,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":45000},"source":{"system":"sec-edgar","filing":"0001628280-25-016872","document":"wk-form4_1743803339.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025016872/wk-form4_1743803339.xml","form_type":"4"}},{"id":1189631,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-20","kind":"exercise","planned":true,"acquired":false,"shares":9970,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":9970,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":9970},"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1189630,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-27","kind":"sale","planned":true,"acquired":false,"shares":12186,"price":0.78,"value":9505.08,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.70 to $0.87 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1189629,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-26","kind":"sale","planned":true,"acquired":false,"shares":20563,"price":0.78,"value":16039.14,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F4","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.82 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":12186,"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1189628,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-25","kind":"sale","planned":true,"acquired":false,"shares":7700,"price":0.76,"value":5852.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.77 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":32749,"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1189627,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-20","kind":"tax_withholding","planned":true,"acquired":false,"shares":2957,"price":0.79,"value":2336.03,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 9,970 shares."}],"balance_after":51014,"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1189626,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-27T23:55:28.000Z","date":"2025-03-20","kind":"exercise","planned":true,"acquired":true,"shares":9970,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."}],"balance_after":53971,"source":{"system":"sec-edgar","filing":"0001628280-25-015294","document":"wk-form4_1743119721.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025015294/wk-form4_1743119721.xml","form_type":"4"}},{"id":1193269,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-24T22:49:39.000Z","date":"2025-03-24","kind":"sale","planned":true,"acquired":false,"shares":10300,"price":0.76,"value":7828.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.81 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":40449,"source":{"system":"sec-edgar","filing":"0001628280-25-014575","document":"wk-form4_1742856573.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025014575/wk-form4_1742856573.xml","form_type":"4"}},{"id":1193268,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-24T22:49:39.000Z","date":"2025-03-21","kind":"sale","planned":true,"acquired":false,"shares":5831,"price":0.76,"value":4431.56,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.78 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":50749,"source":{"system":"sec-edgar","filing":"0001628280-25-014575","document":"wk-form4_1742856573.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025014575/wk-form4_1742856573.xml","form_type":"4"}},{"id":1193267,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-24T22:49:39.000Z","date":"2025-03-20","kind":"sale","planned":true,"acquired":false,"shares":15631,"price":0.79,"value":12348.49,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.74 to $0.85 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":56580,"source":{"system":"sec-edgar","filing":"0001628280-25-014575","document":"wk-form4_1742856573.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025014575/wk-form4_1742856573.xml","form_type":"4"}},{"id":1196885,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-19T22:42:37.000Z","date":"2025-03-19","kind":"sale","planned":true,"acquired":false,"shares":10171,"price":0.8,"value":8136.8,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.76 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":72211,"source":{"system":"sec-edgar","filing":"0001628280-25-013907","document":"wk-form4_1742424151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025013907/wk-form4_1742424151.xml","form_type":"4"}},{"id":1196884,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-19T22:42:37.000Z","date":"2025-03-18","kind":"sale","planned":true,"acquired":false,"shares":5125,"price":0.8,"value":4100.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.80 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":82382,"source":{"system":"sec-edgar","filing":"0001628280-25-013907","document":"wk-form4_1742424151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025013907/wk-form4_1742424151.xml","form_type":"4"}},{"id":1196883,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-19T22:42:37.000Z","date":"2025-03-17","kind":"sale","planned":true,"acquired":false,"shares":8657,"price":0.73,"value":6319.61,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.65 to $0.79 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":87507,"source":{"system":"sec-edgar","filing":"0001628280-25-013907","document":"wk-form4_1742424151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025013907/wk-form4_1742424151.xml","form_type":"4"}},{"id":1203506,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-17T11:37:24.000Z","date":"2025-03-14","kind":"sale","planned":true,"acquired":false,"shares":15874,"price":0.77,"value":12222.98,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.83 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":96164,"source":{"system":"sec-edgar","filing":"0001628280-25-012905","document":"wk-form4_1742211438.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025012905/wk-form4_1742211438.xml","form_type":"4"}},{"id":1203505,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-17T11:37:24.000Z","date":"2025-03-13","kind":"sale","planned":true,"acquired":false,"shares":3803,"price":0.81,"value":3080.43,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.79 to $0.84 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":112038,"source":{"system":"sec-edgar","filing":"0001628280-25-012905","document":"wk-form4_1742211438.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025012905/wk-form4_1742211438.xml","form_type":"4"}},{"id":1203504,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-03-17T11:37:24.000Z","date":"2025-03-12","kind":"sale","planned":true,"acquired":false,"shares":14881,"price":0.83,"value":12351.23,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.79 to $0.94 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":115841,"source":{"system":"sec-edgar","filing":"0001628280-25-012905","document":"wk-form4_1742211438.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025012905/wk-form4_1742211438.xml","form_type":"4"}},{"id":1292899,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Employee Stock Options (right to buy)","published_at":"2025-01-28T21:37:21.000Z","date":"2025-01-24","kind":"grant","planned":false,"acquired":true,"shares":45000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"This option will vest one year from the date of grant conditioned on continued employment as of the vesting date."}],"balance_after":45000,"derivative":{"exercise_price":1.38,"expiration_date":"2035-01-24","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":45000},"source":{"system":"sec-edgar","filing":"0001628280-25-002812","document":"wk-form4_1738100235.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025002812/wk-form4_1738100235.xml","form_type":"4"}},{"id":1292898,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2025-01-28T21:37:21.000Z","date":"2025-01-24","kind":"grant","planned":false,"acquired":true,"shares":45000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. 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issuer's Form 8-K filed on December 18, 2024."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per 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issuer's Form 8-K filed on December 18, 2024."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per 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December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."}],"balance_after":44001,"source":{"system":"sec-edgar","filing":"0001628280-25-001598","document":"wk-form4_1736974961.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828025001598/wk-form4_1736974961.xml","form_type":"4"}},{"id":1302391,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2025-01-15T21:02:59.000Z","date":"2024-12-13","kind":"disposition_to_issuer","planned":false,"acquired":false,"shares":25435,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 2024."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On December 13, 2024, the issuer and the reporting person entered into a rescission agreement to effect the reporting person's voluntary request to rescind all restricted stock units and underlying shares of Class A Common Stock issued to the reporting person in 2024, as reported in the issuer's Form 8-K filed on December 18, 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was executed in multiple trades at prices ranging from $1.80 to $1.81 per share. The price reported above reflects the weighted average purchase price on the date indicated. The\nreporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares."}],"balance_after":76978,"source":{"system":"sec-edgar","filing":"0001628280-24-048454","document":"wk-form4_1732051376.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000162828024048454/wk-form4_1732051376.xml","form_type":"4"}},{"id":1421768,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2024-08-27T20:32:51.000Z","date":"2024-03-20","kind":"exercise","planned":false,"acquired":false,"shares":9970,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":19940,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":9970},"source":{"system":"sec-edgar","filing":"0001104659-24-093457","document":"tm2422704-4_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924093457/tm2422704-4_4seq1.xml","form_type":"4"}},{"id":1421767,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock 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settlement."}],"balance_after":81973,"source":{"system":"sec-edgar","filing":"0001104659-24-093457","document":"tm2422704-4_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924093457/tm2422704-4_4seq1.xml","form_type":"4"}},{"id":1421763,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2024-08-27T20:32:51.000Z","date":"2024-03-20","kind":"exercise","planned":false,"acquired":true,"shares":40000,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Due to administrative error, the number of non-derivative securities beneficially owned by the Reporting Person was incorrectly reported as 32,058 instead of 32,003 on a Form 4 filed on March 20, 2024. This column reflects the corrected balance, as effected by the transactions reported on this Form 4."}],"balance_after":72003,"source":{"system":"sec-edgar","filing":"0001104659-24-093457","document":"tm2422704-4_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924093457/tm2422704-4_4seq1.xml","form_type":"4"}},{"id":1478729,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2024-06-15T01:24:46.000Z","date":"2024-06-14","kind":"tax_withholding","planned":false,"acquired":false,"shares":7989,"price":2.64,"value":21090.96,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents shares withheld to satisfy tax liabilities associated with the previously reported vesting of restricted stock units for 20,300 shares on June 10, 2024."}],"balance_after":44369,"source":{"system":"sec-edgar","filing":"0001104659-24-071906","document":"tm2417375-6_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924071906/tm2417375-6_4seq1.xml","form_type":"4"}},{"id":1481827,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2024-06-12T23:56:19.000Z","date":"2024-06-10","kind":"exercise","planned":false,"acquired":false,"shares":20300,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":20300,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":20300},"source":{"system":"sec-edgar","filing":"0001104659-24-070956","document":"tm2417141-5_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924070956/tm2417141-5_4seq1.xml","form_type":"4"}},{"id":1481826,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2024-06-12T23:56:19.000Z","date":"2024-06-10","kind":"exercise","planned":false,"acquired":true,"shares":20300,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."}],"balance_after":52358,"source":{"system":"sec-edgar","filing":"0001104659-24-070956","document":"tm2417141-5_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924070956/tm2417141-5_4seq1.xml","form_type":"4"}},{"id":1565803,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2024-03-20T21:58:22.000Z","date":"2024-03-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":5803,"price":28.87,"value":167532.61,"ownership":{"direct":true},"balance_after":32058,"source":{"system":"sec-edgar","filing":"0001104659-24-036807","document":"tm249373-5_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924036807/tm249373-5_4seq1.xml","form_type":"4"}},{"id":1578428,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2024-03-13T21:01:28.000Z","date":"2024-03-11","kind":"grant","planned":false,"acquired":true,"shares":22505,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Represents an award of fully vested shares of the Class A Common Stock, par value $0.001 per share (\"Class A Common Stock\") of Direct Digital Holdings, Inc. (the \"Issuer\") granted to the Reporting Person in lieu of annual incentive cash awards earned by the Reporting Person for the fiscal year ended December 31, 2023 under the Issuer's 2022 Omnibus Incentive Plan."}],"balance_after":37861,"source":{"system":"sec-edgar","filing":"0001104659-24-033996","document":"tm248688-2_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465924033996/tm248688-2_4seq1.xml","form_type":"4"}},{"id":1712272,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2023-12-14T02:45:12.000Z","date":"2023-12-12","kind":"sale","planned":false,"acquired":false,"shares":41348,"price":10.22,"value":422576.56,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 12, 2023 was $10.00 to $10.54. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC. On December 11, 2023, on behalf of the reporting person, SKW Financial LLC sold 77,930 shares of Class A Common Stock at a weighted average price of $11.1314. On December 12, 2023, on behalf of the reporting person, SKW Financial LLC sold 130,722 shares of Class A Common Stock at a weighted average price of $10.22."}],"balance_after":130722,"source":{"system":"sec-edgar","filing":"0001104659-23-125823","document":"tm2332846-1_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923125823/tm2332846-1_4seq1.xml","form_type":"4"}},{"id":1712271,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2023-12-14T02:45:12.000Z","date":"2023-12-11","kind":"sale","planned":false,"acquired":false,"shares":77930,"price":11.13,"value":867360.9,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 11, 2023 was $10.83 to $11.55. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC. On December 11, 2023, on behalf of the reporting person, SKW Financial LLC sold 77,930 shares of Class A Common Stock at a weighted average price of $11.1314. On December 12, 2023, on behalf of the reporting person, SKW Financial LLC sold 130,722 shares of Class A Common Stock at a weighted average price of $10.22."}],"balance_after":172070,"source":{"system":"sec-edgar","filing":"0001104659-23-125823","document":"tm2332846-1_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923125823/tm2332846-1_4seq1.xml","form_type":"4"}},{"id":1718934,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Units of Direct Digital Holdings LLC","published_at":"2023-12-08T00:59:58.000Z","date":"2023-12-05","kind":"exercise","planned":false,"acquired":false,"shares":210000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Direct Digital Management, LLC"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":5379000,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":210000},"source":{"system":"sec-edgar","filing":"0001104659-23-124377","document":"tm2332455-2_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923124377/tm2332455-2_4seq1.xml","form_type":"4"}},{"id":1718933,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2023-12-08T00:59:58.000Z","date":"2023-12-05","kind":"exercise","planned":false,"acquired":true,"shares":210000,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Upon receipt of the securities converted from Table II, Direct Digital Management, LLC distributed 210,000 shares of Class A Common Stock to one of its members, SKW Financial LLC, for no consideration. The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC."}],"balance_after":250000,"source":{"system":"sec-edgar","filing":"0001104659-23-124377","document":"tm2332455-2_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923124377/tm2332455-2_4seq1.xml","form_type":"4"}},{"id":1798502,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2023-08-24T01:32:18.000Z","date":"2023-06-10","kind":"exercise","planned":false,"acquired":false,"shares":20300,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"On June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on June 10, 2023, an additional 33% will vest on June 10, 2024, and the remaining balance of 34% of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F4","text":"On June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on June 10, 2023, an additional 33% will vest on June 10, 2024, and the remaining balance of 34% of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":40600,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":20300},"source":{"system":"sec-edgar","filing":"0001104659-23-094630","document":"tm2324608-2_4aseq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923094630/tm2324608-2_4aseq1.xml","form_type":"4/A","original_submission_date":"2023-06-13"}},{"id":1798501,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2023-08-24T01:32:18.000Z","date":"2023-06-10","kind":"tax_withholding","planned":false,"acquired":false,"shares":4944,"price":3.25,"value":16068.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F2","text":"Due to administrative error, the withholding of shares to satisfy the tax liability incident to the vesting of the restricted stock unit was inadvertently omitted from the original version of this report."}],"balance_after":15356,"source":{"system":"sec-edgar","filing":"0001104659-23-094630","document":"tm2324608-2_4aseq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923094630/tm2324608-2_4aseq1.xml","form_type":"4/A","original_submission_date":"2023-06-13"}},{"id":1798500,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2023-08-24T01:32:18.000Z","date":"2023-06-10","kind":"exercise","planned":false,"acquired":true,"shares":20300,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."}],"balance_after":20300,"source":{"system":"sec-edgar","filing":"0001104659-23-094630","document":"tm2324608-2_4aseq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923094630/tm2324608-2_4aseq1.xml","form_type":"4/A","original_submission_date":"2023-06-13"}},{"id":1857019,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2023-06-13T22:31:29.000Z","date":"2023-06-10","kind":"exercise","planned":false,"acquired":false,"shares":20097,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent will vest on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent will vest on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units will vest on June 10, 2025. 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Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"The restricted stock units will vest in three equal annual installments, beginning on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":29910,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":29910},"source":{"system":"sec-edgar","filing":"0001104659-23-035652","document":"tm2310255-4_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923035652/tm2310255-4_4seq1.xml","form_type":"4"}},{"id":1941418,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2023-03-22T21:01:30.000Z","date":"2023-03-20","kind":"grant","planned":false,"acquired":true,"shares":40000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The restricted stock units will vest 100% on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"The restricted stock units will vest 100% on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":40000,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":40000},"source":{"system":"sec-edgar","filing":"0001104659-23-035652","document":"tm2310255-4_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465923035652/tm2310255-4_4seq1.xml","form_type":"4"}},{"id":2104088,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Warrants (right to buy)","published_at":"2022-11-25T21:16:39.000Z","date":"2022-11-22","kind":"purchase","acquired":true,"shares":71124,"price":0.35,"value":24893.4,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"This transaction was executed in multiple trades at prices ranging from $0.35 to 0.40 per warrant. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the purchased warrants."}],"balance_after":71124,"derivative":{"exercise_price":5.5,"exercise_date":"2022-11-22","expiration_date":"2027-02-15","underlying":"Class A Common Stock","underlying_shares":71124},"source":{"system":"sec-edgar","filing":"0001104659-22-122116","document":"tm2231367-1_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922122116/tm2231367-1_4seq1.xml","form_type":"4"}},{"id":2170689,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Units of Direct Digital Holdings LLC","published_at":"2022-08-30T21:00:28.000Z","date":"2022-08-26","kind":"exercise","acquired":false,"shares":100000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Direct Digital Management, LLC"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."}],"balance_after":5589000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":100000},"source":{"system":"sec-edgar","filing":"0001104659-22-096094","document":"tm2224797d1_4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922096094/tm2224797d1_4.xml","form_type":"4"}},{"id":2170688,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2022-08-30T21:00:28.000Z","date":"2022-08-26","kind":"sale","acquired":false,"shares":60000,"price":3.13,"value":187800.0,"ownership":{"direct":false,"nature":"By SKW Financial LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Shares were transferred at fair market value in payment of an obligation owed by the Reporting Person to the transferee."}],"balance_after":40000,"source":{"system":"sec-edgar","filing":"0001104659-22-096094","document":"tm2224797d1_4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922096094/tm2224797d1_4.xml","form_type":"4"}},{"id":2170687,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Class A Common Stock","published_at":"2022-08-30T21:00:28.000Z","date":"2022-08-26","kind":"exercise","acquired":true,"shares":100000,"ownership":{"direct":false,"nature":"By Direct Digital Management, LLC"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in Direct Digital Management, LLC) are exchangeable for shares of Class A Common Stock on a one-for-one basis, subject to certain exceptions, conditions and adjustments. The Class A Common Units have no expiration date. At the time of any such exchange, an equal number of shares of Class B Common Stock of the Issuer held by the Reporting Person, which have no economic value and entitle holders thereof to one vote per share on all matters on which stockholders of the Issuer are entitled to vote generally, are cancelled."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Upon receipt of the securities converted from Table II, Direct Digital Management, LLC distributed 100,000 shares of Class A Common Stock to one of its members, SKW Financial LLC, for no consideration. The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC."}],"balance_after":100000,"source":{"system":"sec-edgar","filing":"0001104659-22-096094","document":"tm2224797d1_4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922096094/tm2224797d1_4.xml","form_type":"4"}},{"id":2233850,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Employee Stock Options (right to buy)","published_at":"2022-06-13T20:57:18.000Z","date":"2022-06-10","kind":"grant","acquired":true,"shares":60900,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"This option is scheduled to vest in three equal annual installments beginning on June 10, 2023."}],"balance_after":60900,"derivative":{"exercise_price":1.62,"expiration_date":"2032-06-10","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":60900},"source":{"system":"sec-edgar","filing":"0001104659-22-070581","document":"tm2218199-3_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922070581/tm2218199-3_4seq1.xml","form_type":"4"}},{"id":2233849,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34774,"kind":"person","name":"SMITH W KEITH","position":1,"cik":"0001203452","reported_name":"SMITH W KEITH","relationship":{"director":true,"officer":true,"ten_percent_owner":true,"other":false,"officer_title":"President"}}],"security":"Restricted Stock Units","published_at":"2022-06-13T20:57:18.000Z","date":"2022-06-10","kind":"grant","acquired":true,"shares":60900,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":60900,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":60900},"source":{"system":"sec-edgar","filing":"0001104659-22-070581","document":"tm2218199-3_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1203452/000110465922070581/tm2218199-3_4seq1.xml","form_type":"4"}}]}