{"transactions":[{"id":723617,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:07:48.000Z","date":"2026-04-01","kind":"exercise","planned":false,"acquired":false,"shares":33,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F9","text":"On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F9","text":"On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F9","text":"On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F9","text":"On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F9","text":"On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date.  33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":68,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":33},"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723616,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Employee Stock Options (right to buy)","published_at":"2026-06-29T21:07:48.000Z","date":"2026-03-24","kind":"grant","planned":false,"acquired":true,"shares":4375,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F8","text":"This option is scheduled to vest in three equal annual installments beginning on March 24, 2027."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":4375,"derivative":{"exercise_price":3.32,"expiration_date":"2036-03-24","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":4375},"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723615,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:07:48.000Z","date":"2026-03-20","kind":"exercise","planned":false,"acquired":false,"shares":10,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F7","text":"On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F7","text":"On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F7","text":"On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F7","text":"On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":10},"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723614,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:07:48.000Z","date":"2026-01-24","kind":"exercise","planned":false,"acquired":false,"shares":102,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F6","text":"On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F6","text":"On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026.  This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":102},"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723613,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-29T21:07:48.000Z","date":"2025-08-22","kind":"exercise","planned":false,"acquired":false,"shares":19,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"shares","element":"transactionShares","label":"F5","text":"On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F5","text":"On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F5","text":"On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F5","text":"On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":19},"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723612,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-04-01","kind":"tax_withholding","planned":false,"acquired":false,"shares":10,"price":3.34,"value":33.4,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":183,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723611,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-04-01","kind":"exercise","planned":false,"acquired":true,"shares":33,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."}],"balance_after":193,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723610,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-03-20","kind":"tax_withholding","planned":false,"acquired":false,"shares":4,"price":3.32,"value":13.28,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":160,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723609,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-03-20","kind":"exercise","planned":false,"acquired":true,"shares":10,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."}],"balance_after":164,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723608,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-01-24","kind":"tax_withholding","planned":false,"acquired":false,"shares":31,"price":16.48,"value":510.88,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."}],"balance_after":154,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723607,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2026-01-24","kind":"exercise","planned":false,"acquired":true,"shares":102,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F4","text":"The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."}],"balance_after":185,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723606,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2025-08-22","kind":"tax_withholding","planned":false,"acquired":false,"shares":6,"price":84.4,"value":506.4,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."},{"field":"shares","element":"transactionShares","label":"F3","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."}],"balance_after":83,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":723605,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock, par value $0.001 per share","published_at":"2026-06-29T21:07:48.000Z","date":"2025-08-22","kind":"exercise","planned":false,"acquired":true,"shares":19,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"On January 12, 2026, Direct Digital Holdings, Inc. (the \"Company\") effected a 55-to-1 reverse stock split (the \"January Reverse Stock Split\") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the \"April Reverse Stock Split,\" and together with the January Reverse Stock Split, the \"Reverse Stock Splits\").  The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits."}],"balance_after":89,"source":{"system":"sec-edgar","filing":"0001943064-26-000003","document":"wk-form4_1782767264.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000194306426000003/wk-form4_1782767264.xml","form_type":"4"}},{"id":1177323,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Employee Stock Options (right to buy)","published_at":"2025-04-04T21:48:19.000Z","date":"2025-04-01","kind":"grant","planned":false,"acquired":true,"shares":22500,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"This option is scheduled to vest in three equal annual installments beginning on April 1, 2026."}],"balance_after":22500,"derivative":{"exercise_price":0.64,"expiration_date":"2035-04-01","underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":22500},"source":{"system":"sec-edgar","filing":"0001628280-25-016869","document":"wk-form4_1743803292.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000162828025016869/wk-form4_1743803292.xml","form_type":"4"}},{"id":1177322,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2025-04-04T21:48:19.000Z","date":"2025-04-01","kind":"grant","planned":false,"acquired":true,"shares":22500,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of\nthe grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of\nthe grant date. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":22500,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":22500},"source":{"system":"sec-edgar","filing":"0001628280-25-016869","document":"wk-form4_1743803292.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000162828025016869/wk-form4_1743803292.xml","form_type":"4"}},{"id":1189426,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2025-03-27T23:56:42.000Z","date":"2025-03-20","kind":"exercise","planned":false,"acquired":false,"shares":2105,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":2105,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":2105},"source":{"system":"sec-edgar","filing":"0001628280-25-015297","document":"wk-form4_1743119795.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000162828025015297/wk-form4_1743119795.xml","form_type":"4"}},{"id":1189425,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth 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settlement."}],"balance_after":16645,"source":{"system":"sec-edgar","filing":"0001628280-25-015297","document":"wk-form4_1743119795.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000162828025015297/wk-form4_1743119795.xml","form_type":"4"}},{"id":1292667,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Employee Stock Options (right to 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The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date."}],"balance_after":22500,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":22500},"source":{"system":"sec-edgar","filing":"0001628280-25-002802","document":"wk-form4_1738100056.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000162828025002802/wk-form4_1738100056.xml","form_type":"4"}},{"id":1407314,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock","published_at":"2024-09-13T20:01:05.000Z","date":"2024-09-12","kind":"tax_withholding","planned":false,"acquired":false,"shares":950,"price":3.25,"value":3087.5,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents shares withheld to satisfy tax liabilities associated with the previously reported vesting of restricted stock units for 3,900 shares on August 22, 2024."}],"balance_after":14540,"source":{"system":"sec-edgar","filing":"0001104659-24-099744","document":"tm2423991-1_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000110465924099744/tm2423991-1_4seq1.xml","form_type":"4"}},{"id":1421514,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2024-08-27T20:30:23.000Z","date":"2024-03-20","kind":"exercise","planned":false,"acquired":false,"shares":2105,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F4","text":"On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock, par value $0.001 per share","underlying_shares":4210},"source":{"system":"sec-edgar","filing":"0001104659-24-093451","document":"tm2422704-2_4seq1.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000110465924093451/tm2422704-2_4seq1.xml","form_type":"4"}},{"id":1421513,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock","published_at":"2024-08-27T20:30:23.000Z","date":"2024-04-01","kind":"tax_withholding","planned":false,"acquired":false,"shares":513,"price":15.24,"value":7818.12,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F3","text":"Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,105 shares."}],"balance_after":11590,"source":{"system":"sec-edgar","filing":"0001104659-24-093451","document":"tm2422704-2_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000110465924093451/tm2422704-2_4seq1.xml","form_type":"4"}},{"id":1421512,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Class A Common Stock","published_at":"2024-08-27T20:30:23.000Z","date":"2024-03-20","kind":"exercise","planned":false,"acquired":true,"shares":2105,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Due to administrative error, the number of non-derivative securities beneficially owned by the Reporting Person was incorrectly reported as 10,053 instead of 9,998 on a Form 4 filed on March 20, 2024. This column reflects the corrected balance, as effected by the transactions reported on this Form 4."}],"balance_after":12103,"source":{"system":"sec-edgar","filing":"0001104659-24-093451","document":"tm2422704-2_4seq1.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1880613/000110465924093451/tm2422704-2_4seq1.xml","form_type":"4"}},{"id":1422914,"issuer":{"id":2630,"kind":"organization","name":"Direct Digital Holdings, Inc.","symbol":"DRCT"},"owners":[{"id":34713,"kind":"person","name":"Lowrey Maria Vilchez","position":1,"cik":"0001943064","reported_name":"Lowrey Maria Vilchez","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Growth Officer"}}],"security":"Restricted Stock Units","published_at":"2024-08-27T00:39:42.000Z","date":"2024-08-22","kind":"exercise","planned":false,"acquired":false,"shares":3900,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"On August 22, 2022, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a \"Change in Control\" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan)."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"On August 22, 2022, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. 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