{"transactions":[{"id":3514900,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Common Stock","published_at":"2026-09-08T20:09:18.000Z","date":"2026-09-08","kind":"purchase","planned":false,"acquired":true,"shares":3367,"price":5.19,"value":17474.73,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price on Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.18 to $5.20 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."}],"balance_after":185739,"source":{"system":"sec-edgar","filing":"0001853874-26-000014","document":"wk-form4_1788898156.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000185387426000014/wk-form4_1788898156.xml","form_type":"4"}},{"id":3514899,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Common Stock","published_at":"2026-09-08T20:09:18.000Z","date":"2026-09-04","kind":"purchase","planned":false,"acquired":true,"shares":16633,"price":5.06,"value":84162.98,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The reported price on Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.95 to $5.15 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."}],"balance_after":182372,"source":{"system":"sec-edgar","filing":"0001853874-26-000014","document":"wk-form4_1788898156.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000185387426000014/wk-form4_1788898156.xml","form_type":"4"}},{"id":674014,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Common Stock","published_at":"2026-08-27T11:29:48.000Z","date":"2026-08-26","kind":"purchase","planned":false,"acquired":true,"shares":20000,"price":5.26,"value":105200.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The reported price on Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.11 to $5.39 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."}],"balance_after":165739,"source":{"system":"sec-edgar","filing":"0001853874-26-000012","document":"wk-form4_1787830184.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000185387426000012/wk-form4_1787830184.xml","form_type":"4"}},{"id":732513,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-18T20:30:51.000Z","date":"2026-06-16","kind":"grant","planned":false,"acquired":true,"shares":400000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"This performance-based restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan and a compensation agreement with the reporter. This award will be eligible to vest on 5/28/2029 subject to the achievement of certain stock price goals ranging from $14.50 to $22.50 on or prior to the vesting date. The reporter may earn up to 100% of the number of performance-based restricted stock units granted, depending on the level of achievement. Vested units will be deferred and delivered in shares of common stock on the earlier of a separation from service or a change in control of the Company, as set forth in the applicable award agreement."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"This performance-based restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan and a compensation agreement with the reporter. This award will be eligible to vest on 5/28/2029 subject to the achievement of certain stock price goals ranging from $14.50 to $22.50 on or prior to the vesting date. The reporter may earn up to 100% of the number of performance-based restricted stock units granted, depending on the level of achievement. Vested units will be deferred and delivered in shares of common stock on the earlier of a separation from service or a change in control of the Company, as set forth in the applicable award agreement."}],"balance_after":400000,"derivative":{"exercise_price":0,"underlying":"Common Stock","underlying_shares":400000},"source":{"system":"sec-edgar","filing":"0001853874-26-000009","document":"wk-form4_1781814645.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000185387426000009/wk-form4_1781814645.xml","form_type":"4"}},{"id":732512,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-18T20:30:51.000Z","date":"2026-06-16","kind":"grant","planned":false,"acquired":true,"shares":303030,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"This restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan and a compensation agreement with the reporter. This award vests in three equal annual installments beginning on 5/28/2027 subject to the reporter's continued employment with the Company through each vesting date. Vested units will be deferred and delivered in shares of common stock on the earlier of a separation from service or a change in control of the Company, as set forth in the applicable award agreement."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"This restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan and a compensation agreement with the reporter. This award vests in three equal annual installments beginning on 5/28/2027 subject to the reporter's continued employment with the Company through each vesting date. Vested units will be deferred and delivered in shares of common stock on the earlier of a separation from service or a change in control of the Company, as set forth in the applicable award agreement."}],"balance_after":303030,"derivative":{"exercise_price":0,"underlying":"Common Stock","underlying_shares":303030},"source":{"system":"sec-edgar","filing":"0001853874-26-000009","document":"wk-form4_1781814645.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000185387426000009/wk-form4_1781814645.xml","form_type":"4"}},{"id":732508,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Executive Officer"}}],"security":"Restricted Stock Units","published_at":"2026-06-18T20:25:46.000Z","date":"2026-06-16","kind":"exercise","planned":false,"acquired":false,"shares":10000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"This restricted stock unit award was granted on 7/1/2025 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2025-2026 director term, vested in full on 6/16/2026, the date of the Company's 2026 annual meeting of stockholders. Vested units are deferred and will be delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"This restricted stock unit award was granted on 7/1/2025 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2025-2026 director term, vested in full on 6/16/2026, the date of the Company's 2026 annual meeting of stockholders. 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This award, which represents compensation for the 2025-2026 director term, will vest in full on the earliest of (i) the date of the Company's 2026 annual meeting of stockholders, (ii) June 30, 2026, and (iii) the date of a change in control of the Company, subject in each case to the reporter's continued status as a member of the Company's Board of Directors on the vesting date. Vested units will be deferred and delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"This restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2025-2026 director term, will vest in full on the earliest of (i) the date of the Company's 2026 annual meeting of stockholders, (ii) June 30, 2026, and (iii) the date of a change in control of the Company, subject in each case to the reporter's continued status as a member of the Company's Board of Directors on the vesting date. Vested units will be deferred and delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F3","text":"The number of shares subject to this restricted stock unit award was determined by dividing $120,000 by $12. This represents a significant reduction in compensation compared to the Company's prior director compensation program, which prescribed dividing $170,000 by the closing market price of the common stock on the date of grant, which was $5.07.  The Board of Directors elected to reduce the target compensation level and use the higher price in order to further align directors' interests with those of the Company's common stockholders."}],"balance_after":10000,"derivative":{"exercise_price":0,"underlying":"Common Stock","underlying_shares":10000},"source":{"system":"sec-edgar","filing":"0001158172-25-000067","document":"wk-form4_1751572966.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000115817225000067/wk-form4_1751572966.xml","form_type":"4"}},{"id":1105302,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2025-06-20T21:03:29.000Z","date":"2025-06-17","kind":"exercise","planned":false,"acquired":false,"shares":10739,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"This restricted stock unit award was granted on 7/1/2024 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, vested in full on 6/17/2025, the date of the Company's 2025 annual meeting of stockholders. Vested units are deferred and will be delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"This restricted stock unit award was granted on 7/1/2024 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, vested in full on 6/17/2025, the date of the Company's 2025 annual meeting of stockholders. Vested units are deferred and will be delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."}],"balance_after":0,"derivative":{"exercise_price":0,"underlying":"Common Stock","underlying_shares":10739},"source":{"system":"sec-edgar","filing":"0001158172-25-000044","document":"wk-form4_1750453400.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000115817225000044/wk-form4_1750453400.xml","form_type":"4"}},{"id":1105301,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-20T21:03:29.000Z","date":"2025-06-17","kind":"exercise","planned":false,"acquired":true,"shares":10739,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."}],"balance_after":135739,"source":{"system":"sec-edgar","filing":"0001158172-25-000044","document":"wk-form4_1750453400.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000115817225000044/wk-form4_1750453400.xml","form_type":"4"}},{"id":1463682,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Restricted Stock Units","published_at":"2024-07-02T20:20:06.000Z","date":"2024-07-01","kind":"grant","planned":false,"acquired":true,"shares":10739,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Each restricted stock unit represents a contingent right to receive one share of the Company's common stock."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The number of shares subject to this restricted stock unit award was determined by dividing $170,000 by $15.83, which was the price per share used for the Company's most recent employee equity awards. This represents a reduction in the number of shares otherwise due to the reporter under the Company's director compensation program, which would have divided $170,000 by the closing market price of the common stock on the date of grant, which was $14.47. The Board of Directors elected to use the higher price in order to further align directors' interests with those of the Company's common stockholders."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"This restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, will vest in full on the earliest of (i) the date of the Company's 2025 annual meeting of stockholders, (ii) June 30, 2025, and (iii) the date of a change in control of the Company, subject in each case to the reporter's continued status as a member of the Company's Board of Directors on the vesting date. Vested units will be deferred and delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"This restricted stock unit award was granted pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, will vest in full on the earliest of (i) the date of the Company's 2025 annual meeting of stockholders, (ii) June 30, 2025, and (iii) the date of a change in control of the Company, subject in each case to the reporter's continued status as a member of the Company's Board of Directors on the vesting date. Vested units will be deferred and delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice."}],"balance_after":10739,"derivative":{"exercise_price":0,"underlying":"Common Stock","underlying_shares":10739},"source":{"system":"sec-edgar","filing":"0001158172-24-000087","document":"wk-form4_1719951600.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1158172/000115817224000087/wk-form4_1719951600.xml","form_type":"4"}},{"id":1547228,"issuer":{"id":6942,"kind":"organization","name":"COMSCORE, INC.","symbol":"SCOR"},"owners":[{"id":75342,"kind":"organization","name":"180 DEGREE CAPITAL CORP. /NY/","symbol":"TURN","position":1,"cik":"0000893739","reported_name":"180 DEGREE CAPITAL CORP. /NY/","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Explanation of Responses"}},{"id":66540,"kind":"person","name":"Rendino Kevin","position":2,"cik":"0001289134","reported_name":"Rendino Kevin","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Explanation of Responses"}},{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":3,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Explanation of Responses"}}],"security":"Common Stock, par value $0.001 per share","published_at":"2024-04-05T08:26:21.000Z","date":"2024-04-03","kind":"purchase","planned":false,"acquired":true,"shares":1417,"price":14.94,"value":21169.98,"ownership":{"direct":false,"nature":"See Footnote"},"footnotes":[{"field":"security","element":"securityTitle","label":"F1","text":"This Form 4 is filed jointly by 180 Degree Capital Corp., Matthew F. McLaughlin and Kevin M. Rendino (collectively, the \"Reporting Persons\"). Each of the Reporting Persons is a member of a group for purposes of Section 13(d) of the Securities Exchange Act of 1934 (the \"Exchange Act\") that collectively beneficially owns over 10% of the Issuer's outstanding shares of Common Stock (the \"Common Stock\"). Each of the Reporting Persons disclaims beneficial ownership of the securities reported herein except to the extent of his or its pecuniary interest therein."},{"field":"shares","element":"transactionShares","label":"F2","text":"Securities owned directly by Kevin M. Rendino."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Securities owned directly by Kevin M. Rendino."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F2","text":"Securities owned directly by Kevin M. Rendino."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Securities owned directly by Kevin M. 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These shares were sold in multiple transactions ranging from $24.885 to $25.02, inclusive. 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These shares were sold in multiple transactions ranging from $23.85 to $24.825, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":454320,"source":{"system":"sec-edgar","filing":"0001209191-22-021110","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122021110/doc4.xml","form_type":"4"}},{"id":2317858,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-03-25T20:27:39.000Z","date":"2022-03-23","kind":"sale","acquired":false,"shares":1160,"price":24.9931,"value":28991.996,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $24.95 to $25.02, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":471597,"source":{"system":"sec-edgar","filing":"0001209191-22-021110","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122021110/doc4.xml","form_type":"4"}},{"id":2317857,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-03-25T20:27:39.000Z","date":"2022-03-23","kind":"sale","acquired":false,"shares":18840,"price":24.6575,"value":464547.3,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.98 to $24.925, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":472757,"source":{"system":"sec-edgar","filing":"0001209191-22-021110","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122021110/doc4.xml","form_type":"4"}},{"id":2327980,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew 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restricted stock units were granted on December 10, 2021. 6.25% of the restricted stock units vested and were settled on March 15, 2022 (the \"Vesting Date\"), and the remainder of the restricted stock units vest at a rate of 6.25% on each quarterly anniversary of the Vesting Date."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Represents shares and restricted stock units held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":22399,"derivative":{"underlying":"Common Stock","underlying_shares":1494},"source":{"system":"sec-edgar","filing":"0001209191-22-019545","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122019545/doc4.xml","form_type":"4"}},{"id":2327979,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, 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These shares were sold in multiple transactions ranging from $22.83 to $23.54, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":490756,"source":{"system":"sec-edgar","filing":"0001209191-22-018157","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122018157/doc4.xml","form_type":"4"}},{"id":2337894,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-03-11T21:07:35.000Z","date":"2022-03-09","kind":"sale","acquired":false,"shares":10148,"price":23.7731,"value":241249.4188,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.215 to $24.18, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":510756,"source":{"system":"sec-edgar","filing":"0001209191-22-018157","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122018157/doc4.xml","form_type":"4"}},{"id":2337893,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-03-11T21:07:35.000Z","date":"2022-03-09","kind":"sale","acquired":false,"shares":9852,"price":22.7802,"value":224430.5304,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $22.21 to $23.18, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":520904,"source":{"system":"sec-edgar","filing":"0001209191-22-018157","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122018157/doc4.xml","form_type":"4"}},{"id":2372413,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-25T21:04:54.000Z","date":"2022-02-24","kind":"sale","acquired":false,"shares":1323,"price":23.898,"value":31617.054,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.87 to $23.96, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":530756,"source":{"system":"sec-edgar","filing":"0001209191-22-013115","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122013115/doc4.xml","form_type":"4"}},{"id":2372412,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-25T21:04:54.000Z","date":"2022-02-24","kind":"sale","acquired":false,"shares":18677,"price":23.5367,"value":439594.9459,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $22.85 to $23.845, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":532079,"source":{"system":"sec-edgar","filing":"0001209191-22-013115","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122013115/doc4.xml","form_type":"4"}},{"id":2372411,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-25T21:04:54.000Z","date":"2022-02-23","kind":"sale","acquired":false,"shares":4377,"price":25.7167,"value":112561.9959,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $25.31 to $26.10, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":550756,"source":{"system":"sec-edgar","filing":"0001209191-22-013115","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122013115/doc4.xml","form_type":"4"}},{"id":2372410,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-25T21:04:54.000Z","date":"2022-02-23","kind":"sale","acquired":false,"shares":15623,"price":24.8109,"value":387620.6907,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $24.289 to $25.26, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":555133,"source":{"system":"sec-edgar","filing":"0001209191-22-013115","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122013115/doc4.xml","form_type":"4"}},{"id":2401993,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-11T21:08:12.000Z","date":"2022-02-10","kind":"sale","acquired":false,"shares":15060,"price":29.1244,"value":438613.464,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $28.51 to $29.455, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":570756,"source":{"system":"sec-edgar","filing":"0001209191-22-008823","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122008823/doc4.xml","form_type":"4"}},{"id":2401992,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-11T21:08:12.000Z","date":"2022-02-10","kind":"sale","acquired":false,"shares":19940,"price":27.9048,"value":556421.712,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $27.425 to $28.43, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":585816,"source":{"system":"sec-edgar","filing":"0001209191-22-008823","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122008823/doc4.xml","form_type":"4"}},{"id":2401991,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-11T21:08:12.000Z","date":"2022-02-09","kind":"sale","acquired":false,"shares":3903,"price":29.2965,"value":114344.2395,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $29.08 to $29.47, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":605756,"source":{"system":"sec-edgar","filing":"0001209191-22-008823","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122008823/doc4.xml","form_type":"4"}},{"id":2401990,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-02-11T21:08:12.000Z","date":"2022-02-09","kind":"sale","acquired":false,"shares":31097,"price":28.2954,"value":879902.0538,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $27.98 to $28.95, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":609659,"source":{"system":"sec-edgar","filing":"0001209191-22-008823","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122008823/doc4.xml","form_type":"4"}},{"id":2422758,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-28T21:03:11.000Z","date":"2022-01-27","kind":"sale","acquired":false,"shares":8912,"price":24.2914,"value":216484.9568,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $24.12 to $24.48, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":640756,"source":{"system":"sec-edgar","filing":"0001209191-22-005351","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122005351/doc4.xml","form_type":"4"}},{"id":2422757,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-28T21:03:11.000Z","date":"2022-01-27","kind":"sale","acquired":false,"shares":11088,"price":23.8866,"value":264854.6208,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.11 to $24.10, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":649668,"source":{"system":"sec-edgar","filing":"0001209191-22-005351","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122005351/doc4.xml","form_type":"4"}},{"id":2422756,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-28T21:03:11.000Z","date":"2022-01-26","kind":"sale","acquired":false,"shares":3073,"price":24.73,"value":75995.29,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":660756,"source":{"system":"sec-edgar","filing":"0001209191-22-005351","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122005351/doc4.xml","form_type":"4"}},{"id":2422755,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-28T21:03:11.000Z","date":"2022-01-26","kind":"sale","acquired":false,"shares":16927,"price":24.0078,"value":406380.0306,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.68 to $24.67, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":663829,"source":{"system":"sec-edgar","filing":"0001209191-22-005351","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122005351/doc4.xml","form_type":"4"}},{"id":2435096,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-14T21:07:37.000Z","date":"2022-01-13","kind":"sale","acquired":false,"shares":3217,"price":28.0919,"value":90371.6423,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $28.04 to $28.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":680756,"source":{"system":"sec-edgar","filing":"0001209191-22-003319","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122003319/doc4.xml","form_type":"4"}},{"id":2435095,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-14T21:07:37.000Z","date":"2022-01-13","kind":"sale","acquired":false,"shares":31783,"price":27.6935,"value":880182.5105,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $27.04 to $28.03, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":683973,"source":{"system":"sec-edgar","filing":"0001209191-22-003319","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122003319/doc4.xml","form_type":"4"}},{"id":2435094,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-14T21:07:37.000Z","date":"2022-01-12","kind":"sale","acquired":false,"shares":5066,"price":28.6785,"value":145285.281,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $28.49 to $29.31, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":715756,"source":{"system":"sec-edgar","filing":"0001209191-22-003319","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122003319/doc4.xml","form_type":"4"}},{"id":2435093,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Common Stock","published_at":"2022-01-14T21:07:37.000Z","date":"2022-01-12","kind":"sale","acquired":false,"shares":29934,"price":27.8619,"value":834018.1146,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 10, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $27.45 to $28.41, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents shares held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":720822,"source":{"system":"sec-edgar","filing":"0001209191-22-003319","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919122003319/doc4.xml","form_type":"4"}},{"id":2473705,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew 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trustee."}],"balance_after":56476,"derivative":{"exercise_price":31.39,"expiration_date":"2031-12-09","underlying":"Common Stock","underlying_shares":56476},"source":{"system":"sec-edgar","filing":"0001209191-21-069521","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919121069521/doc4.xml","form_type":"4"}},{"id":2473704,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Restricted Stock Units","published_at":"2021-12-14T22:06:25.000Z","date":"2021-12-10","kind":"grant","acquired":true,"shares":23893,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Trust"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Restricted stock units convert into common stock on a one-for-one basis."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"The restricted stock units and stock options vest 6.25% on March 15, 2022 (the \"Vesting Date\") and the remainder of the restricted stock units and stock options vest at a rate of 6.25% on each quarterly anniversary of the Vesting Date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"The restricted stock units and stock options vest 6.25% on March 15, 2022 (the \"Vesting Date\") and the remainder of the restricted stock units and stock options vest at a rate of 6.25% on each quarterly anniversary of the Vesting Date."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Represents restricted stock units and stock options held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":23893,"derivative":{"underlying":"Common Stock","underlying_shares":23893},"source":{"system":"sec-edgar","filing":"0001209191-21-069521","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919121069521/doc4.xml","form_type":"4"}},{"id":2489111,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, Inc.","symbol":"DV"},"owners":[{"id":19153,"kind":"person","name":"McLaughlin Matthew F.","position":1,"cik":"0001853874","reported_name":"McLaughlin Matthew F.","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Operating Officer"}}],"security":"Options (Rights to 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non-qualified stock options granted on September 20, 2017 that vested on November 22, 2021 upon Providence VII U.S. Holdings L.P. receiving cumulative cash proceeds in respect of its investment in the Issuer equal to two times its aggregate cash investment in the Issuer."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"Represents shares and options held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee."}],"balance_after":241412,"derivative":{"exercise_price":2.01,"exercise_date":"2021-11-22","expiration_date":"2027-09-20","underlying":"Common Stock","underlying_shares":360000},"source":{"system":"sec-edgar","filing":"0001209191-21-067582","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/1853874/000120919121067582/doc4.xml","form_type":"4"}},{"id":2489109,"issuer":{"id":4486,"kind":"organization","name":"DoubleVerify Holdings, 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These shares were sold in multiple transactions ranging from $30.53 to $31.19, inclusive. 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