{"transactions":[{"id":3648503,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-20T21:05:38.000Z","date":"2019-02-19","kind":"tax_withholding","acquired":false,"shares":1870,"price":174.28,"value":325903.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 180,718 unrestricted shares; (b) 1,897 unvested units from an award of 5,578 time-based restricted stock units granted 2/15/17; (c) 2,644 unvested units from an award of 7,776 performance-based restricted stock units granted 2/15/17; (d) 3,962 unvested units from an award of 5,912 time-based restricted stock units granted 2/15/18; (e) 6,006 unvested units from an award of 8,963 performance-based restricted stock units granted 2/15/18; (f) 11,824 unvested performance-based restricted stock units granted 2/15/18; (g) the new grant for 8,968 time-based restricted stock units; (h) the new grant for 17,937 performance-based restricted stock units; and (i) the new grant for 17,937 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"Based on the Company's EBT performance in 2018, 75.8% of the original award of 11,824 performance-based restricted stock units granted 2/15/18, or 8,963 units, were earned.  The restrictions will lapse with respect to 2,958 units on 2/18/20 and with respect to 3,048 units on 2/16/21, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The grant for 11,155 performance-based restricted stock units awarded on 2/15/17 was forfeited due to failure to meet the relative total shareholder return metric for 2017 and 2018."}],"balance_after":251893,"source":{"system":"sec-edgar","filing":"0001101215-19-000034","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000034/edgar.xml","form_type":"4"}},{"id":3648502,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-20T21:05:38.000Z","date":"2019-02-15","kind":"tax_withholding","acquired":false,"shares":5428,"price":171.22,"value":929382.16,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":267779,"source":{"system":"sec-edgar","filing":"0001101215-19-000034","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000034/edgar.xml","form_type":"4"}},{"id":3648501,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-20T21:05:38.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":17937,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 17,937 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 17,937 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":273207,"source":{"system":"sec-edgar","filing":"0001101215-19-000034","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000034/edgar.xml","form_type":"4"}},{"id":3648500,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-20T21:05:38.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":17937,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 17,937 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 17,937 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":255270,"source":{"system":"sec-edgar","filing":"0001101215-19-000034","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000034/edgar.xml","form_type":"4"}},{"id":3648499,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-20T21:05:38.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":8968,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 8,968 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 2,959 units on each of 2/18/20 and 2/16/21 and on 3,050 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 8,968 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 2,959 units on each of 2/18/20 and 2/16/21 and on 3,050 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":237333,"source":{"system":"sec-edgar","filing":"0001101215-19-000034","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000034/edgar.xml","form_type":"4"}},{"id":3659525,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2019-02-14T21:01:57.000Z","date":"2018-09-05","kind":"gift","acquired":false,"shares":12750,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total number of securities beneficially owned includes: (a) 169,480 unrestricted shares; (b) 1,708 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (c) 3,041 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (d) 3,738 unvested units from an award of 5,578 time-based restricted stock units granted 2/15/17; (e) 5,210 unvested units from an award of 7,776 performance-based restricted stock units granted 2/15/17; (f) 11,155 unvested performance-based restricted stock units granted 2/15/17; (g) 4,473 unvested units from an award of 8,946 performance-based restricted stock units granted 2/15/17; (h) 5,912 unvested time-based restricted stock units granted 2/15/18; (i) 11,824 unvested performance-based restricted stock units granted 2/15/18; and (j) 11,824 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":228365,"source":{"system":"sec-edgar","filing":"0001101215-19-000019","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000019/edgar.xml","form_type":"5"}},{"id":4046032,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-20","kind":"tax_withholding","acquired":false,"shares":2553,"price":246.52,"value":629365.56,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 182,230 unrestricted shares; (b) 1,708 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (c) 3,041 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (d) 3,738 unvested units from an award of 5,578 time-based restricted stock units granted 2/15/17; (e) 5,210 unvested units from an award of 7,776 performance-based restricted stock units granted 2/15/17; (f) 11,155 unvested performance-based restricted stock units granted 2/15/17; (g) 4,473 unvested units from an award of 8,946 performance-based restricted stock units granted 2/15/17; (h) 5,912 unvested time-based restricted stock units granted 2/15/18; (i) 11,824 unvested performance-based restricted stock units granted 2/15/18; and (j) 11,824 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":241115,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4046031,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-16","kind":"sale","acquired":false,"shares":4400,"price":245.801,"value":1081524.4,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $245.44 to $246.27, inclusive."}],"balance_after":243668,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4046030,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-16","kind":"sale","acquired":false,"shares":12001,"price":244.91,"value":2939164.91,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $244.44 to $245.42, inclusive."}],"balance_after":248068,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4046029,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-16","kind":"sale","acquired":false,"shares":3099,"price":243.999,"value":756152.901,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $243.42 to $244.41, inclusive."}],"balance_after":260069,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4046028,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-16","kind":"sale","acquired":false,"shares":1500,"price":243.061,"value":364591.5,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $242.36 to $243.31, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4) and (5) to this Form 4."}],"balance_after":263168,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4046027,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-21T21:04:02.000Z","date":"2018-02-16","kind":"tax_withholding","acquired":false,"shares":1816,"price":243.5,"value":442196.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":264668,"source":{"system":"sec-edgar","filing":"0001101215-18-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000055/edgar.xml","form_type":"4"}},{"id":4050370,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-20T21:05:41.000Z","date":"2018-02-15","kind":"tax_withholding","acquired":false,"shares":2881,"price":243.99,"value":702935.19,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 196,502 unrestricted shares; (b) 1,297 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (c) 5,188 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (d) 3,367 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (e) 5,994 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (f) 3,738 unvested units from an award of 5,578 time-based restricted stock units granted 2/15/17; (g) 5,210 unvested units from an award of 7,776 performance-based restricted stock units granted 2/15/17; (h) 11,155 unvested performance-based restricted stock units granted 2/15/17; (i) 4,473 unvested units from an award of 8,946 performance-based restricted stock units granted 2/15/17; (j) the new grant for 5,912 time-based restricted stock units;"},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"Based on the Company's EBT performance in 2017, 69.7% of the original award of 11,155 performance-based restricted stock units granted 2/15/17, or 7,776 units, were earned.  The restrictions will lapse with respect to 2,566 units on 2/15/19 and with respect to 2,644 units on 2/18/20, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":266484,"source":{"system":"sec-edgar","filing":"0001101215-18-000041","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000041/edgar.xml","form_type":"4"}},{"id":4050369,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-20T21:05:41.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":2982,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 5,964 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 2,982 units, for a total of 8,946 units.  The restrictions will lapse with respect to 4,473 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 5,964 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 2,982 units, for a total of 8,946 units.  The restrictions will lapse with respect to 4,473 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":272744,"source":{"system":"sec-edgar","filing":"0001101215-18-000041","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000041/edgar.xml","form_type":"4"}},{"id":4050368,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-20T21:05:41.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":11824,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 11,824 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 11,824 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":269762,"source":{"system":"sec-edgar","filing":"0001101215-18-000041","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000041/edgar.xml","form_type":"4"}},{"id":4050367,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-20T21:05:41.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":11824,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 11,824 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 11,824 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":257938,"source":{"system":"sec-edgar","filing":"0001101215-18-000041","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000041/edgar.xml","form_type":"4"}},{"id":4050366,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-20T21:05:41.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":5912,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 5,912 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 1,950 units on 2/15/19, on 1,951 units on 2/18/20 and on 2,011 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 5,912 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 1,950 units on 2/15/19, on 1,951 units on 2/18/20 and on 2,011 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":246114,"source":{"system":"sec-edgar","filing":"0001101215-18-000041","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000041/edgar.xml","form_type":"4"}},{"id":4069638,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2018-02-09T21:02:30.000Z","date":"2017-11-27","kind":"gift","acquired":false,"shares":4757,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total number of securities beneficially owned includes: (a) 190,504 unrestricted shares; (b) 1,297 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (c) 5,188 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (d) 3,367 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (e) 5,994 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (f) 5,578 unvested time-based restricted stock units granted 2/15/17; (g) 11,155 unvested performance-based restricted stock units granted 2/15/17; (h) 11,155 unvested performance-based restricted stock units granted 2/15/17; and (i) 5,964 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":240202,"source":{"system":"sec-edgar","filing":"0001101215-18-000024","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000024/edgar.xml","form_type":"5"}},{"id":4434496,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-22T21:02:03.000Z","date":"2017-02-21","kind":"tax_withholding","acquired":false,"shares":3437,"price":235.4,"value":809069.8,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 195,261 unrestricted shares; (b) 1,297 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (c) 5,188 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (d) 3,367 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (e) 5,994 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (f) 5,578 unvested time-based restricted stock units granted 2/15/17; (g) 11,155 unvested performance-based restricted stock units granted 2/15/17; (h) 11,155 unvested performance-based restricted stock units granted 2/15/17; and (i) 5,964 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":244959,"source":{"system":"sec-edgar","filing":"0001101215-17-000053","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000053/edgar.xml","form_type":"4"}},{"id":4434495,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-22T21:02:03.000Z","date":"2017-02-17","kind":"tax_withholding","acquired":false,"shares":2642,"price":232.69,"value":614766.98,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":248396,"source":{"system":"sec-edgar","filing":"0001101215-17-000053","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000053/edgar.xml","form_type":"4"}},{"id":4441534,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-17T21:08:38.000Z","date":"2017-02-16","kind":"tax_withholding","acquired":false,"shares":1935,"price":230.95,"value":446888.25,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 186,856 unrestricted shares; (b) 1,276 unvested units from an award of 3,751 time-based restricted stock units granted 2/18/14; (c) 6,914 unvested units from an award of 20,333 performance-based restricted stock units granted 2/18/14; (d) 2,556 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (e) 10,223 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (f) 3,367 unvested units from an award of 5,026 time-based restricted stock units granted 2/16/16; (g) 5,994 unvested units from an award of 8,947 performance-based restricted stock units granted 2/16/16; (h) the new grant for 5,578 time-based restricted stock units; (i) the new grant for 11,155 performance-based restricted stock units; (j) the new grant for 11,155 performance-based restricted stock units; and (k) the new grant for 5,964 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The compensation committee's assessment of EBT performance for 2016 resulted in 89% payout; however, the board of directors exercised its discretion to reduce the amount earned to 44.5% of the original award of 20,104 performance-based restricted stock units granted 2/16/16, or 8,947 units.  The restrictions will lapse with respect to 2,953 units on 2/16/18 and with respect to 3,041 units on 2/19/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":251038,"source":{"system":"sec-edgar","filing":"0001101215-17-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000044/edgar.xml","form_type":"4"}},{"id":4441533,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-17T21:08:38.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":5964,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"The new grant is for 5,964 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The new grant is for 5,964 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":264130,"source":{"system":"sec-edgar","filing":"0001101215-17-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000044/edgar.xml","form_type":"4"}},{"id":4441532,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-17T21:08:38.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":11155,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 11,155 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 11,155 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."}],"balance_after":258166,"source":{"system":"sec-edgar","filing":"0001101215-17-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000044/edgar.xml","form_type":"4"}},{"id":4441531,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-17T21:08:38.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":11155,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 11,155 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 11,155 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":247011,"source":{"system":"sec-edgar","filing":"0001101215-17-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000044/edgar.xml","form_type":"4"}},{"id":4441530,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-17T21:08:38.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":5578,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 5,578 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 1,840 units on 2/15/18, on 1,841 units on 2/15/19 and on 1,897 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 5,578 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 1,840 units on 2/15/18, on 1,841 units on 2/15/19 and on 1,897 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":235856,"source":{"system":"sec-edgar","filing":"0001101215-17-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000044/edgar.xml","form_type":"4"}},{"id":4458628,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2017-02-10T21:02:37.000Z","date":"2016-11-14","kind":"gift","acquired":false,"shares":5150,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 24, 2016."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 184,179 unrestricted shares; (b) 1,276 unvested units from an award of 3,751 time-based restricted stock units granted 2/18/14; (c) 6,914 unvested units from an award of 20,333 performance-based restricted stock units granted 2/18/14; (d) 2,556 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (e) 10,223 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (f) 5,026 unvested time-based restricted stock units granted 2/16/16; and (g) 20,104 unvested performance-based restricted stock units granted 2/16/16."}],"balance_after":230278,"source":{"system":"sec-edgar","filing":"0001101215-17-000027","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000027/edgar.xml","form_type":"5"}},{"id":4546514,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2016-11-22T21:07:16.000Z","date":"2016-11-18","kind":"exercise","acquired":false,"shares":15223,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 24, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"This is an employee stock option grant that is fully vested."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"This is an employee stock option grant that is fully vested."}],"balance_after":0,"derivative":{"exercise_price":63.35,"expiration_date":"2017-02-21","underlying":"Common Stock","underlying_shares":15223},"source":{"system":"sec-edgar","filing":"0001101215-16-000480","document":"edgar.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000480/edgar.xml","form_type":"4"}},{"id":4546513,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2016-11-22T21:07:16.000Z","date":"2016-11-18","kind":"sale","acquired":false,"shares":12018,"price":217.883,"value":2618517.894,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 24, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $217.76 to $218.60, inclusive."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 189,329 unrestricted shares; (b) 1,276 unvested units from an award of 3,751 time-based restricted stock units granted 2/18/14; (c) 6,914 unvested units from an award of 20,333 performance-based restricted stock units granted 2/18/14; (d) 2,556 unvested units from an award of 3,814 time-based restricted stock units granted 2/17/15; (e) 10,223 unvested units from an award of 15,257 performance-based restricted stock units granted 2/17/15; (f) 5,026 unvested time-based restricted stock units granted 2/16/16; and (g) 20,104 unvested performance-based restricted stock units granted 2/16/16."}],"balance_after":235428,"source":{"system":"sec-edgar","filing":"0001101215-16-000480","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000480/edgar.xml","form_type":"4"}},{"id":4546512,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2016-11-22T21:07:16.000Z","date":"2016-11-18","kind":"sale","acquired":false,"shares":3205,"price":216.828,"value":694933.74,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 24, 2016."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $216.54 to $217.31, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) and (4) to this Form 4."}],"balance_after":247446,"source":{"system":"sec-edgar","filing":"0001101215-16-000480","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000480/edgar.xml","form_type":"4"}},{"id":4546511,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160098,"kind":"person","name":"HEFFERNAN EDWARD J","position":1,"cik":"0001158371","reported_name":"HEFFERNAN EDWARD J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2016-11-22T21:07:16.000Z","date":"2016-11-18","kind":"exercise","acquired":true,"shares":15223,"price":63.35,"value":964377.05,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 24, 2016."}],"balance_after":250651,"source":{"system":"sec-edgar","filing":"0001101215-16-000480","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000480/edgar.xml","form_type":"4"}}]}