{"transactions":[{"id":3648354,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2019-02-20T21:08:41.000Z","date":"2019-02-19","kind":"tax_withholding","acquired":false,"shares":761,"price":174.28,"value":132627.08,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 19,456 unrestricted shares;  (b) 670 unvested units from an award of 1,969 time-based restricted stock units granted 2/15/17; (c) 932 unvested units from an award of 2,745 performance-based restricted stock units granted 2/15/17; (d) 1,271 unvested units from an award of 1,897 time-based restricted stock units granted 2/15/18; (e) 1,929 unvested units from an award of 2,879 performance-based restricted stock units granted 2/15/18; (f) 3,797 unvested performance-based restricted stock units granted 2/15/18; (g) the new grant for 2,880 time-based restricted stock units; (h) the new grant for 5,759 performance-based restricted stock units; and (i) the new grant for 5,759 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"Based on the Company's EBT performance in 2018, 75.8% of the original award of 3,797 performance-based restricted stock units granted 2/15/18, or 2,879 units, were earned.  The restrictions will lapse with respect to 950 units on 2/18/20 and with respect to 979 units on 2/16/21, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The grant for 3,938 performance-based restricted stock units awarded on 2/15/17 was forfeited due to failure to meet the relative total shareholder return metric for 2017 and 2018."}],"balance_after":42453,"source":{"system":"sec-edgar","filing":"0001101215-19-000037","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000037/edgar.xml","form_type":"4"}},{"id":3648353,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2019-02-20T21:08:41.000Z","date":"2019-02-15","kind":"tax_withholding","acquired":false,"shares":1902,"price":171.22,"value":325660.44,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":48070,"source":{"system":"sec-edgar","filing":"0001101215-19-000037","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000037/edgar.xml","form_type":"4"}},{"id":3648352,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2019-02-20T21:08:41.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5759,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 5,759 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 5,759 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":49972,"source":{"system":"sec-edgar","filing":"0001101215-19-000037","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000037/edgar.xml","form_type":"4"}},{"id":3648351,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2019-02-20T21:08:41.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5759,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 5,759 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 5,759 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":44213,"source":{"system":"sec-edgar","filing":"0001101215-19-000037","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000037/edgar.xml","form_type":"4"}},{"id":3648350,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2019-02-20T21:08:41.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":2880,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,880 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 950 units on each of 2/18/20 and 2/16/21 and on 980 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,880 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 950 units on each of 2/18/20 and 2/16/21 and on 980 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":38454,"source":{"system":"sec-edgar","filing":"0001101215-19-000037","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000037/edgar.xml","form_type":"4"}},{"id":4032368,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-27T21:03:00.000Z","date":"2018-02-26","kind":"sale","acquired":false,"shares":7080,"price":245.282,"value":1736596.56,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $245.27 to $245.28, inclusive."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The total number of securities beneficially owned includes: (a) 15,732 unrestricted shares;  (b) 602 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (c) 1,073 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (d) 1,320 unvested units from an award of 1,969 time-based restricted stock units granted 2/15/17; (e) 1,839 unvested units from an award of 2,745 performance-based restricted stock units granted 2/15/17; (f) 3,938 unvested performance-based restricted stock units granted 2/15/17; (g) 1,579 unvested units from an award of 3,159 performance-based restricted stock units granted 2/15/17; (h) 1,897 unvested time-based restricted stock units granted 2/15/18; (i) 3,797 unvested performance-based restricted stock units granted 2/15/18; and (j) 3,797 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":35574,"source":{"system":"sec-edgar","filing":"0001101215-18-000067","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000067/edgar.xml","form_type":"4"}},{"id":4032367,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-27T21:03:00.000Z","date":"2018-02-26","kind":"sale","acquired":false,"shares":5166,"price":244.828,"value":1264781.448,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $244.26 to $245.26, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) and (2) to this Form 4."}],"balance_after":42654,"source":{"system":"sec-edgar","filing":"0001101215-18-000067","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000067/edgar.xml","form_type":"4"}},{"id":4046038,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-21T21:06:41.000Z","date":"2018-02-20","kind":"tax_withholding","acquired":false,"shares":1024,"price":246.52,"value":252436.48,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 27,978 unrestricted shares;  (b) 602 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (c) 1,073 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (d) 1,320 unvested units from an award of 1,969 time-based restricted stock units granted 2/15/17; (e) 1,839 unvested units from an award of 2,745 performance-based restricted stock units granted 2/15/17; (f) 3,938 unvested performance-based restricted stock units granted 2/15/17; (g) 1,579 unvested units from an award of 3,159 performance-based restricted stock units granted 2/15/17; (h) 1,897 unvested time-based restricted stock units granted 2/15/18; (i) 3,797 unvested performance-based restricted stock units granted 2/15/18; and (j) 3,797 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":47820,"source":{"system":"sec-edgar","filing":"0001101215-18-000058","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000058/edgar.xml","form_type":"4"}},{"id":4046037,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-21T21:06:41.000Z","date":"2018-02-16","kind":"tax_withholding","acquired":false,"shares":740,"price":243.5,"value":180190.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":48844,"source":{"system":"sec-edgar","filing":"0001101215-18-000058","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000058/edgar.xml","form_type":"4"}},{"id":4050385,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-20T21:08:16.000Z","date":"2018-02-15","kind":"tax_withholding","acquired":false,"shares":1244,"price":243.99,"value":303523.56,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 25,858 unrestricted shares;  (b) 451 unvested units from an award of 1,326 time-based restricted stock units granted 2/17/15; (c) 1,804 unvested units from an award of 5,305 performance-based restricted stock units granted 2/17/15; (d) 1,188 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (e) 2,116 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (f) 1,320 unvested units from an award of 1,969 time-based restricted stock units granted 2/15/17; (g) 1,839 unvested units from an award of 2,745 performance-based restricted stock units granted 2/15/17; (h) 3,938 unvested performance-based restricted stock units granted 2/15/17; (i) 1,579 unvested units from an award of 3,159 performance-based restricted stock units granted 2/15/17; (j) the new grant for 1,897 time-based restricted stock units;"},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"Based on the Company's EBT performance in 2017, 69.7% of the original award of 3,938 performance-based restricted stock units granted 2/15/17, or 2,745 units, were earned.  The restrictions will lapse with respect to 907 units on 2/15/19 and with respect to 932 units on 2/18/20, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":49584,"source":{"system":"sec-edgar","filing":"0001101215-18-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000044/edgar.xml","form_type":"4"}},{"id":4050384,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-20T21:08:16.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1053,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,106 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,053 units, for a total of 3,159 units.  The restrictions will lapse with respect to 1,579 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,106 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,053 units, for a total of 3,159 units.  The restrictions will lapse with respect to 1,579 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":52021,"source":{"system":"sec-edgar","filing":"0001101215-18-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000044/edgar.xml","form_type":"4"}},{"id":4050383,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-20T21:08:16.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3797,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,797 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,797 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":50968,"source":{"system":"sec-edgar","filing":"0001101215-18-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000044/edgar.xml","form_type":"4"}},{"id":4050382,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-20T21:08:16.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3797,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,797 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,797 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":47171,"source":{"system":"sec-edgar","filing":"0001101215-18-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000044/edgar.xml","form_type":"4"}},{"id":4050381,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2018-02-20T21:08:16.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1897,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,897 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 626 units on each of 2/15/19 and 2/18/20 and on 645 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,897 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 626 units on each of 2/15/19 and 2/18/20 and on 645 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":43374,"source":{"system":"sec-edgar","filing":"0001101215-18-000044","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000044/edgar.xml","form_type":"4"}},{"id":4434502,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-22T21:06:18.000Z","date":"2017-02-21","kind":"tax_withholding","acquired":false,"shares":1324,"price":235.4,"value":311669.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 23,967 unrestricted shares;  (b) 451 unvested units from an award of 1,326 time-based restricted stock units granted 2/17/15; (c) 1,804 unvested units from an award of 5,305 performance-based restricted stock units granted 2/17/15; (d) 1,188 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (e) 2,116 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (f) 1,969 unvested time-based restricted stock units granted 2/15/17; (g) 3,938 unvested performance-based restricted stock units granted 2/15/17; (h) 3,938 unvested performance-based restricted stock units granted 2/15/17; and (i) 2,106 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":41477,"source":{"system":"sec-edgar","filing":"0001101215-17-000056","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000056/edgar.xml","form_type":"4"}},{"id":4434501,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-22T21:06:18.000Z","date":"2017-02-17","kind":"tax_withholding","acquired":false,"shares":1051,"price":232.69,"value":244557.19,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":42801,"source":{"system":"sec-edgar","filing":"0001101215-17-000056","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000056/edgar.xml","form_type":"4"}},{"id":4441546,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-17T21:12:51.000Z","date":"2017-02-16","kind":"tax_withholding","acquired":false,"shares":557,"price":230.95,"value":128639.15,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 21,394 unrestricted shares;  (b) 430 unvested units from an award of 1,263 time-based restricted stock units granted 2/18/14; (c) 2,329 unvested units from an award of 6,847 performance-based restricted stock units granted 2/18/14; (d) 889 unvested units from an award of 1,326 time-based restricted stock units granted 2/17/15; (e) 3,555 unvested units from an award of 5,305 performance-based restricted stock units granted 2/17/15; (f) 1,188 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (g) 2,116 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (h) the new grant for 1,969 time-based restricted stock units; (i) the new grant for 3,938 performance-based restricted stock units; (j) the new grant for 3,938 performance-based restricted stock units; and (k) the new grant for 2,106 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The compensation committee's assessment of EBT performance for 2016 resulted in 89% payout; however, the compensation committee exercised its discretion to reduce the amount earned to 44.5% of the original award of 7,096 performance-based restricted stock units granted 2/16/16, or 3,158 units.  The restrictions will lapse with respect to 1,043 units on 2/16/18 and with respect to 1,073 units on 2/19/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":43852,"source":{"system":"sec-edgar","filing":"0001101215-17-000047","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000047/edgar.xml","form_type":"4"}},{"id":4441545,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-17T21:12:51.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":2106,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"The new grant is for 2,106 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The new grant is for 2,106 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":48347,"source":{"system":"sec-edgar","filing":"0001101215-17-000047","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000047/edgar.xml","form_type":"4"}},{"id":4441544,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-17T21:12:51.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3938,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,938 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,938 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."}],"balance_after":46241,"source":{"system":"sec-edgar","filing":"0001101215-17-000047","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000047/edgar.xml","form_type":"4"}},{"id":4441543,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-17T21:12:51.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3938,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,938 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,938 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":42303,"source":{"system":"sec-edgar","filing":"0001101215-17-000047","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000047/edgar.xml","form_type":"4"}},{"id":4441542,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160095,"kind":"person","name":"Miller Melisa A","position":1,"cik":"0001529225","reported_name":"Miller Melisa A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Pres, Card Services"}}],"security":"Common Stock","published_at":"2017-02-17T21:12:51.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":1969,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,969 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 649 units on 2/15/18, on 650 units on 2/15/19 and on 670 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,969 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 649 units on 2/15/18, on 650 units on 2/15/19 and on 670 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes: (a) 21,394 unrestricted shares;  (b) 430 unvested units from an award of 1,263 time-based restricted stock units granted 2/18/14; (c) 2,329 unvested units from an award of 6,847 performance-based restricted stock units granted 2/18/14; (d) 889 unvested units from an award of 1,326 time-based restricted stock units granted 2/17/15; (e) 3,555 unvested units from an award of 5,305 performance-based restricted stock units granted 2/17/15; (f) 1,188 unvested units from an award of 1,774 time-based restricted stock units granted 2/16/16; (g) 2,116 unvested units from an award of 3,158 performance-based restricted stock units granted 2/16/16; (h) the new grant for 1,969 time-based restricted stock units; (i) the new grant for 3,938 performance-based restricted stock units; (j) the new grant for 3,938 performance-based restricted stock units; and (k) the new grant for 2,106 performance-based restricted stock units."}],"balance_after":38365,"source":{"system":"sec-edgar","filing":"0001101215-17-000047","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000047/edgar.xml","form_type":"4"}}]}