{"transactions":[{"id":3648333,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2019-02-20T21:10:32.000Z","date":"2019-02-19","kind":"tax_withholding","acquired":false,"shares":926,"price":174.28,"value":161383.28,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes:  (a) 2,996 unrestricted shares; (b) 678 unvested units from an award of 1,992 time-based restricted stock units granted 2/15/17; (c) 944 unvested units from an award of 2,778 performance-based restricted stock units granted 2/15/17; (d) 1,229 unvested units from an award of 1,833 time-based restricted stock units granted 2/15/18; (e) 1,862 unvested units from an award of 2,780 performance-based restricted stock units granted 2/15/18; (f) 3,667 unvested performance-based restricted stock units granted 2/15/18; (g) the new grant for 2,782 time-based restricted stock units; (h) the new grant for 5,562 performance-based restricted stock units; and (i) the new grant for 5,562 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"Based on the Company's EBT performance in 2018, 75.8% of the original award of 3,667 performance-based restricted stock units granted 2/15/18, or 2,780 units, were earned.  The restrictions will lapse with respect to 918 units on 2/18/20 and with respect to 944 units on 2/16/21, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The grant for 3,985 performance-based restricted stock units awarded on 2/15/17 was forfeited due to failure to meet the relative total shareholder return metric for 2017 and 2018."}],"balance_after":25282,"source":{"system":"sec-edgar","filing":"0001101215-19-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000039/edgar.xml","form_type":"4"}},{"id":3648332,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2019-02-20T21:10:32.000Z","date":"2019-02-15","kind":"tax_withholding","acquired":false,"shares":2532,"price":171.22,"value":433529.04,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":31080,"source":{"system":"sec-edgar","filing":"0001101215-19-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000039/edgar.xml","form_type":"4"}},{"id":3648331,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2019-02-20T21:10:32.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5562,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 5,562 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 5,562 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":33612,"source":{"system":"sec-edgar","filing":"0001101215-19-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000039/edgar.xml","form_type":"4"}},{"id":3648330,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2019-02-20T21:10:32.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5562,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 5,562 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 5,562 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":28050,"source":{"system":"sec-edgar","filing":"0001101215-19-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000039/edgar.xml","form_type":"4"}},{"id":3648329,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2019-02-20T21:10:32.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":2782,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,782 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 918 units on each of 2/18/20 and 2/16/21 and on 946 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,782 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 918 units on each of 2/18/20 and 2/16/21 and on 946 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":22488,"source":{"system":"sec-edgar","filing":"0001101215-19-000039","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000039/edgar.xml","form_type":"4"}},{"id":3842808,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-08-16T20:02:56.000Z","date":"2018-08-14","kind":"sale","acquired":false,"shares":3424,"price":231.668,"value":793231.232,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $231.20 to $231.93 inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 622 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (b) 1,107 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (c) 1,335 unvested units from an award of 1,992 time-based restricted stock units granted 2/15/17; (d) 1,861 unvested units from an award of 2,778 performance-based restricted stock units granted 2/15/17; (e) 3,985 unvested performance-based restricted stock units granted 2/15/17; (f) 1,629 unvested units from an award of 3,258 performance-based restricted stock units granted 2/15/17; (g) 1,833 unvested time-based restricted stock units granted 2/15/18; (h) 3,667 unvested performance-based restricted stock units granted 2/15/18; and (i) 3,667 unvested performance-based restricted stock units granted 2/15/18"}],"balance_after":19706,"source":{"system":"sec-edgar","filing":"0001101215-18-000189","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000189/edgar.xml","form_type":"4"}},{"id":4046041,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-21T21:08:00.000Z","date":"2018-02-20","kind":"tax_withholding","acquired":false,"shares":1336,"price":246.52,"value":329350.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 3,424 unrestricted shares; (b) 622 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (c) 1,107 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (d) 1,335 unvested units from an award of 1,992 time-based restricted stock units granted 2/15/17; (e) 1,861 unvested units from an award of 2,778 performance-based restricted stock units granted 2/15/17; (f) 3,985 unvested performance-based restricted stock units granted 2/15/17; (g) 1,629 unvested units from an award of 3,258 performance-based restricted stock units granted 2/15/17; (h) 1,833 unvested time-based restricted stock units granted 2/15/18; (i) 3,667 unvested performance-based restricted stock units granted 2/15/18; and (j) 3,667 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":23130,"source":{"system":"sec-edgar","filing":"0001101215-18-000060","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000060/edgar.xml","form_type":"4"}},{"id":4046040,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-21T21:08:00.000Z","date":"2018-02-16","kind":"tax_withholding","acquired":false,"shares":900,"price":243.5,"value":219150.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":24466,"source":{"system":"sec-edgar","filing":"0001101215-18-000060","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000060/edgar.xml","form_type":"4"}},{"id":4050395,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-20T21:09:57.000Z","date":"2018-02-15","kind":"tax_withholding","acquired":false,"shares":1716,"price":243.99,"value":418686.84,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes:  (a) 1,487 unrestricted shares; (b) 499 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (c) 1,994 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (d) 1,226 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (e) 2,183 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (f) 1,335 unvested units from an award of 1,992 time-based restricted stock units granted 2/15/17; (g) 1,861 unvested units from an award of 2,778 performance-based restricted stock units granted 2/15/17; (h) 3,985 unvested performance-based restricted stock units granted 2/15/17; (i) 1,629 unvested units from an award of 3,258 performance-based restricted stock units granted 2/15/17; (j) the new grant for 1,833 time-based restricted stock units;"},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"Based on the Company's EBT performance in 2017, 69.7% of the original award of 3,985 performance-based restricted stock units granted 2/15/17, or 2,778 units, were earned.  The restrictions will lapse with respect to 917 units on 2/15/19 and with respect to 944 units on 2/18/20, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":25366,"source":{"system":"sec-edgar","filing":"0001101215-18-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000046/edgar.xml","form_type":"4"}},{"id":4050394,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-20T21:09:57.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1086,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,172 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,086 units, for a total of 3,258 units.  The restrictions will lapse with respect to 1,629 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,172 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,086 units, for a total of 3,258 units.  The restrictions will lapse with respect to 1,629 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":28289,"source":{"system":"sec-edgar","filing":"0001101215-18-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000046/edgar.xml","form_type":"4"}},{"id":4050393,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-20T21:09:57.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3667,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,667 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,667 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":27203,"source":{"system":"sec-edgar","filing":"0001101215-18-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000046/edgar.xml","form_type":"4"}},{"id":4050392,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-20T21:09:57.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3667,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,667 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,667 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":23536,"source":{"system":"sec-edgar","filing":"0001101215-18-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000046/edgar.xml","form_type":"4"}},{"id":4050391,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2018-02-20T21:09:57.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1833,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,833 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 604 units on 2/15/19, on 605 units on 2/18/20 and on 624 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,833 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 604 units on 2/15/19, on 605 units on 2/18/20 and on 624 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":19869,"source":{"system":"sec-edgar","filing":"0001101215-18-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000046/edgar.xml","form_type":"4"}},{"id":4420229,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-28T21:02:57.000Z","date":"2017-02-27","kind":"sale","acquired":false,"shares":3450,"price":247.317,"value":853243.65,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $247.22 to $247.45, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 499 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (b) 1,994 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (c) 1,226 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (d) 2,183 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (e) 1,992 unvested time-based restricted stock units granted 2/15/17; (f) 3,985 unvested performance-based restricted stock units granted 2/15/17; (g) 3,985 unvested performance-based restricted stock units granted 2/15/17; and (h) 2,172 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":18036,"source":{"system":"sec-edgar","filing":"0001101215-17-000064","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000064/edgar.xml","form_type":"4"}},{"id":4434504,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-22T21:07:28.000Z","date":"2017-02-21","kind":"tax_withholding","acquired":false,"shares":1783,"price":235.4,"value":419718.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 3,450 unrestricted shares; (b) 499 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (c) 1,994 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (d) 1,226 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (e) 2,183 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (f) 1,992 unvested time-based restricted stock units granted 2/15/17; (g) 3,985 unvested performance-based restricted stock units granted 2/15/17; (h) 3,985 unvested performance-based restricted stock units granted 2/15/17; and (i) 2,172 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":21486,"source":{"system":"sec-edgar","filing":"0001101215-17-000057","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000057/edgar.xml","form_type":"4"}},{"id":4434503,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-22T21:07:28.000Z","date":"2017-02-17","kind":"tax_withholding","acquired":false,"shares":1295,"price":232.69,"value":301333.55,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":23269,"source":{"system":"sec-edgar","filing":"0001101215-17-000057","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000057/edgar.xml","form_type":"4"}},{"id":4441551,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-17T21:15:08.000Z","date":"2017-02-16","kind":"tax_withholding","acquired":false,"shares":900,"price":230.95,"value":207855.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes:  (a) 780 unrestricted shares; (b) 519 unvested units from an award of 1,525 time-based restricted stock units granted 2/18/14; (c) 2,811 unvested units from an award of 8,267 performance-based restricted stock units granted 2/18/14; (d) 982 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (e) 3,929 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (f) 1,226 unvested units from an award of 1,830 time-based restricted stock units granted 2/16/16; (g) 2,183 unvested units from an award of 3,259 performance-based restricted stock units granted 2/16/16; (h) the new grant for 1,992 time-based restricted stock units; (i) the new grant for 3,985 performance-based restricted stock units; (j) the new grant for 3,985 performance-based restricted stock units; and (k) the new grant for 2,172 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The compensation committee's assessment of EBT performance for 2016 resulted in 89% payout; however, the compensation committee exercised its discretion to reduce the amount earned to 44.5% of the original award of 7,323 performance-based restricted stock units granted 2/16/16, or 3,259 units.  The restrictions will lapse with respect to 1,076 units on 2/16/18 and with respect to 1,107 units on 2/19/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":24564,"source":{"system":"sec-edgar","filing":"0001101215-17-000049","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000049/edgar.xml","form_type":"4"}},{"id":4441550,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-17T21:15:08.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":2172,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"The new grant is for 2,172 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The new grant is for 2,172 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":29528,"source":{"system":"sec-edgar","filing":"0001101215-17-000049","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000049/edgar.xml","form_type":"4"}},{"id":4441549,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-17T21:15:08.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3985,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,985 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,985 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."}],"balance_after":27356,"source":{"system":"sec-edgar","filing":"0001101215-17-000049","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000049/edgar.xml","form_type":"4"}},{"id":4441548,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-17T21:15:08.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3985,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,985 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,985 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":23371,"source":{"system":"sec-edgar","filing":"0001101215-17-000049","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000049/edgar.xml","form_type":"4"}},{"id":4441547,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2017-02-17T21:15:08.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":1992,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,992 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 657 units on each of 2/15/18 and 2/15/19 and on 678 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,992 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 657 units on each of 2/15/18 and 2/15/19 and on 678 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":19386,"source":{"system":"sec-edgar","filing":"0001101215-17-000049","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000049/edgar.xml","form_type":"4"}},{"id":4544273,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2016-11-23T21:04:14.000Z","date":"2016-11-22","kind":"exercise","acquired":false,"shares":4628,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"This is an employee stock option grant that is fully vested."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"This is an employee stock option grant that is fully vested."}],"balance_after":0,"derivative":{"exercise_price":63.35,"expiration_date":"2017-02-21","underlying":"Common Stock","underlying_shares":4628},"source":{"system":"sec-edgar","filing":"0001101215-16-000482","document":"edgar.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000482/edgar.xml","form_type":"4"}},{"id":4544272,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2016-11-23T21:04:14.000Z","date":"2016-11-22","kind":"sale","acquired":false,"shares":200,"price":232.055,"value":46411.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $232.04 to $232.07, inclusive."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"The total number of securities beneficially owned includes:  (a) 519 unvested units from an award of 1,525 time-based restricted stock units granted 2/18/14; (b) 2,811 unvested units from an award of 8,267 performance-based restricted stock units granted 2/18/14; (c) 982 unvested units from an award of 1,465 time-based restricted stock units granted 2/17/15; (d) 3,929 unvested units from an award of 5,864 performance-based restricted stock units granted 2/17/15; (e) 1,830 unvested time-based restricted stock units granted 2/16/16; and (f) 7,323 unvested performance-based restricted stock units granted 2/16/16."}],"balance_after":17394,"source":{"system":"sec-edgar","filing":"0001101215-16-000482","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000482/edgar.xml","form_type":"4"}},{"id":4544271,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2016-11-23T21:04:14.000Z","date":"2016-11-22","kind":"sale","acquired":false,"shares":4428,"price":231.631,"value":1025662.068,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $231.00 to $231.99, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3) to this Form 4."}],"balance_after":17594,"source":{"system":"sec-edgar","filing":"0001101215-16-000482","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000482/edgar.xml","form_type":"4"}},{"id":4544270,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160094,"kind":"person","name":"Pearson Bryan A","position":1,"cik":"0001376988","reported_name":"Pearson Bryan A","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, LoyaltyOne"}}],"security":"Common Stock","published_at":"2016-11-23T21:04:14.000Z","date":"2016-11-22","kind":"exercise","acquired":true,"shares":4628,"price":63.35,"value":293183.8,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."}],"balance_after":22022,"source":{"system":"sec-edgar","filing":"0001101215-16-000482","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000482/edgar.xml","form_type":"4"}}]}