{"transactions":[{"id":3648321,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2019-02-20T21:07:45.000Z","date":"2019-02-19","kind":"tax_withholding","acquired":false,"shares":659,"price":174.28,"value":114850.52,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes:  (a) 108,754.177 unrestricted shares; (b) 655 unvested units from an award of 1,926 time-based restricted stock units granted 2/15/17; (c) 913 unvested units from an award of 2,687 performance-based restricted stock units granted 2/15/17; (d) 1,211 unvested units from an award of 1,806 time-based restricted stock units granted 2/15/18; (e) 1,837 unvested units from an award of 2,741 performance-based restricted stock units granted 2/15/18; (f) 3,615 unvested performance-based restricted stock units granted 2/15/18; (g) the new grant for 2,742 time-based restricted stock units; (h) the new grant for 5,483 performance-based restricted stock units; and (i) the new grant for 5,483 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"Based on the Company's EBT performance in 2018, 75.8% of the original award of 3,615 performance-based restricted stock units granted 2/15/18, or 2,741 units, were earned.  The restrictions will lapse with respect to 905 units on 2/18/20 and with respect to 932 units on 2/16/21, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The grant for 3,855 performance-based restricted stock units awarded on 2/15/17 was forfeited due to failure to meet the relative total shareholder return metric for 2017 and 2018."}],"balance_after":130693.177,"source":{"system":"sec-edgar","filing":"0001101215-19-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000036/edgar.xml","form_type":"4"}},{"id":3648320,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2019-02-20T21:07:45.000Z","date":"2019-02-15","kind":"tax_withholding","acquired":false,"shares":1576,"price":171.22,"value":269842.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":136081.177,"source":{"system":"sec-edgar","filing":"0001101215-19-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000036/edgar.xml","form_type":"4"}},{"id":3648319,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2019-02-20T21:07:45.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5483,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 5,483 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 5,483 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/16/21 contingent on meeting a relative total shareholder return metric for 2019 and 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":137657.177,"source":{"system":"sec-edgar","filing":"0001101215-19-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000036/edgar.xml","form_type":"4"}},{"id":3648318,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2019-02-20T21:07:45.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":5483,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 5,483 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 5,483 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":132174.177,"source":{"system":"sec-edgar","filing":"0001101215-19-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000036/edgar.xml","form_type":"4"}},{"id":3648317,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2019-02-20T21:07:45.000Z","date":"2019-02-15","kind":"grant","acquired":true,"shares":2742,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,742 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 904 units on 2/18/20, on 905 units on 2/16/21 and on 933 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,742 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 904 units on 2/18/20, on 905 units on 2/16/21 and on 933 units on 2/15/22, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":126691.177,"source":{"system":"sec-edgar","filing":"0001101215-19-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000036/edgar.xml","form_type":"4"}},{"id":4046036,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-21T21:06:14.000Z","date":"2018-02-20","kind":"tax_withholding","acquired":false,"shares":935,"price":246.52,"value":230496.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 104,719.177 unrestricted shares; (b) 601 unvested units from an award of 1,769 time-based restricted stock units granted 2/16/16; (c) 1,071 unvested units from an award of 3,151 performance-based restricted stock units granted 2/16/16; (d) 1,291 unvested units from an award of 1,926 time-based restricted stock units granted 2/15/17; (e) 1,800 unvested units from an award of 2,687 performance-based restricted stock units granted 2/15/17; (f) 3,855 unvested performance-based restricted stock units granted 2/15/17; (g) 1,576 unvested units from an award of 3,153 performance-based restricted stock units granted 2/15/17; (h) 1,806 unvested time-based restricted stock units granted 2/15/18; (i) 3,615 unvested performance-based restricted stock units granted 2/15/18; and (j) 3,615 unvested performance-based restricted stock units granted 2/15/18."}],"balance_after":123949.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000057","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000057/edgar.xml","form_type":"4"}},{"id":4046035,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-21T21:06:14.000Z","date":"2018-02-16","kind":"tax_withholding","acquired":false,"shares":640,"price":243.5,"value":155840.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":124884.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000057","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000057/edgar.xml","form_type":"4"}},{"id":4050380,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-20T21:07:31.000Z","date":"2018-02-15","kind":"tax_withholding","acquired":false,"shares":1082,"price":243.99,"value":263997.18,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes:  (a) 102,296.177 unrestricted shares; (b) 475 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (c) 1,899 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (d) 1,185 unvested units from an award of 1,769 time-based restricted stock units granted 2/16/16; (e) 2,111 unvested units from an award of 3,151 performance-based restricted stock units granted 2/16/16; (f) 1,291 unvested units from an award of 1,926 time-based restricted stock units granted 2/15/17; (g) 1,800 unvested units from an award of 2,687 performance-based restricted stock units granted 2/15/17; (h) 3,855 unvested performance-based restricted stock units granted 2/15/17; (i) 1,576 unvested units from an award of 3,153 performance-based restricted stock units granted 2/15/17; (j) the new grant for 1,806 time-based restricted stock units;"},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"Based on the Company's EBT performance in 2017, 69.7% of the original award of 3,855 performance-based restricted stock units granted 2/15/17, or 2,687 units, were earned.  The restrictions will lapse with respect to 887 units on 2/15/19 and with respect to 913 units on 2/18/20, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":125524.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000043","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000043/edgar.xml","form_type":"4"}},{"id":4050379,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-20T21:07:31.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1051,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,102 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,051 units, for a total of 3,153 units.  The restrictions will lapse with respect to 1,576 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Based on the Company's EBT performance in 2017, 150% of the original award of 2,102 performance-based restricted stock units granted 2/15/17 were earned, resulting in an additional 1,051 units, for a total of 3,153 units.  The restrictions will lapse with respect to 1,576 units on 2/15/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":127774.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000043","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000043/edgar.xml","form_type":"4"}},{"id":4050378,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-20T21:07:31.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3615,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,615 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,615 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/20 contingent on meeting a relative total shareholder return metric for 2018 and 2019 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":126723.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000043","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000043/edgar.xml","form_type":"4"}},{"id":4050377,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-20T21:07:31.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":3615,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,615 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,615 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/15/19 and 2/18/20 and with respect to 34% of such shares on 2/16/21 contingent on meeting an EBT metric for 2018 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":123108.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000043","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000043/edgar.xml","form_type":"4"}},{"id":4050376,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-20T21:07:31.000Z","date":"2018-02-15","kind":"grant","acquired":true,"shares":1806,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,806 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 595 units on 2/15/19, on 596 units on 2/18/20 and on 615 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,806 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 595 units on 2/15/19, on 596 units on 2/18/20 and on 615 units on 2/16/21, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":119493.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000043","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000043/edgar.xml","form_type":"4"}},{"id":4069643,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2018-02-09T21:04:42.000Z","date":"2017-02-27","kind":"gift","acquired":false,"shares":4500,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total number of securities beneficially owned includes:  (a) 100,279.177 unrestricted shares; (b) 475 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (c) 1,899 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (d) 1,185 unvested units from an award of 1,769 time-based restricted stock units granted 2/16/16; (e) 2,111 unvested units from an award of 3,151 performance-based restricted stock units granted 2/16/16; (f) 1,926 unvested time-based restricted stock units granted 2/15/17; (g) 3,855 unvested performance-based restricted stock units granted 2/15/17; (h) 3,855 unvested performance-based restricted stock units granted 2/15/17; and (i) 2,102 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":117687.177,"source":{"system":"sec-edgar","filing":"0001101215-18-000026","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000026/edgar.xml","form_type":"5"}},{"id":4434500,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-22T21:04:46.000Z","date":"2017-02-21","kind":"tax_withholding","acquired":false,"shares":1377,"price":235.4,"value":324145.8,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 104,779.177 unrestricted shares; (b) 475 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (c) 1,899 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (d) 1,185 unvested units from an award of 1,769 time-based restricted stock units granted 2/16/16; (e) 2,111 unvested units from an award of 3,151 performance-based restricted stock units granted 2/16/16; (f) 1,926 unvested time-based restricted stock units granted 2/15/17; (g) 3,855 unvested performance-based restricted stock units granted 2/15/17; (h) 3,855 unvested performance-based restricted stock units granted 2/15/17; and (i) 2,102 unvested performance-based restricted stock units granted 2/15/17."}],"balance_after":122187.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000055/edgar.xml","form_type":"4"}},{"id":4434499,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-22T21:04:46.000Z","date":"2017-02-17","kind":"tax_withholding","acquired":false,"shares":699,"price":232.69,"value":162650.31,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":123564.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000055","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000055/edgar.xml","form_type":"4"}},{"id":4441541,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-17T21:11:39.000Z","date":"2017-02-16","kind":"tax_withholding","acquired":false,"shares":445,"price":230.95,"value":102772.75,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F6","text":"The total number of securities beneficially owned includes:  (a) 101,272.177 unrestricted shares; (b) 511 unvested units from an award of 1,501 time-based restricted stock units granted 2/18/14; (c) 2,768 unvested units from an award of 8,141 performance-based restricted stock units granted 2/18/14; (d) 936 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (e) 3,742 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (f) 1,185 unvested units from an award of 1,769 time-based restricted stock units granted 2/16/16; (g) 2,111 unvested units from an award of 3,151 performance-based restricted stock units granted 2/16/16; (h) the new grant for 1,926 time-based restricted stock units; (i) the new grant for 3,855 performance-based restricted stock units; (j) the new grant for 3,855 performance-based restricted stock units; and (k) the new grant for 2,102 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The compensation committee's assessment of EBT performance for 2016 resulted in 89% payout; however, the compensation committee exercised its discretion to reduce the amount earned to 44.5% of the original award of 7,080 performance-based restricted stock units granted 2/16/16, or 3,151 units.  The restrictions will lapse with respect to 1,040 units on 2/16/18 and with respect to 1,071 units on 2/19/19, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":124263.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000046/edgar.xml","form_type":"4"}},{"id":4441540,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-17T21:11:39.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":2102,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"The new grant is for 2,102 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The new grant is for 2,102 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the core earnings per share performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 50% of such shares on each of 2/15/18 and 2/15/19, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":128637.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000046/edgar.xml","form_type":"4"}},{"id":4441539,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-17T21:11:39.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3855,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 3,855 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 3,855 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the relative Total Shareholder Return performance metric for 2017-2018.  Following any such adjustment, restrictions will lapse with respect to 100% of such shares on 2/15/19, subject to continued employment by the Reporting Person on the vesting date."}],"balance_after":126535.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000046/edgar.xml","form_type":"4"}},{"id":4441538,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-17T21:11:39.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":3855,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 3,855 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 3,855 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down upon assessment of the EBT performance metric for 2017.  Following any such adjustment, restrictions will lapse with respect to 33% of such shares on each of 2/15/18 and 2/15/19 and with respect to 34% of such shares on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":122680.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000046/edgar.xml","form_type":"4"}},{"id":4441537,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2017-02-17T21:11:39.000Z","date":"2017-02-15","kind":"grant","acquired":true,"shares":1926,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,926 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 635 units on 2/15/18, on 636 units on 2/15/19 and on 655 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,926 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 635 units on 2/15/18, on 636 units on 2/15/19 and on 655 units on 2/18/20, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":118825.177,"source":{"system":"sec-edgar","filing":"0001101215-17-000046","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000046/edgar.xml","form_type":"4"}},{"id":4516377,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2016-12-20T21:02:22.000Z","date":"2016-12-16","kind":"purchase","acquired":true,"shares":238.177,"price":231.109,"value":55044.848293,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Securities acquired resulted from a reinvestment of dividends received from Alliance Data Systems Corporation on its common shares paid December 16, 2016."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 100,093.177 unrestricted shares; (b) 511 unvested units from an award of 1,501 time-based restricted stock units granted 2/18/14; (c) 2,768 unvested units from an award of 8,141 performance-based restricted stock units granted 2/18/14; (d) 936 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (e) 3,742 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (f) 1,769 unvested time-based restricted stock units granted 2/16/16; and (g) 7,080 unvested performance-based restricted stock units granted 2/16/16."}],"balance_after":116899.177,"source":{"system":"sec-edgar","filing":"0001101215-16-000509","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000509/edgar.xml","form_type":"4"}},{"id":4544269,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Employee Stock Option (Right to Buy)","published_at":"2016-11-23T21:02:35.000Z","date":"2016-11-21","kind":"exercise","acquired":false,"shares":4872,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"This is an employee stock option grant that is fully vested."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"This is an employee stock option grant that is fully vested."}],"balance_after":0,"derivative":{"exercise_price":63.35,"expiration_date":"2017-02-21","underlying":"Common Stock","underlying_shares":4872},"source":{"system":"sec-edgar","filing":"0001101215-16-000481","document":"edgar.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000481/edgar.xml","form_type":"4"}},{"id":4544268,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2016-11-23T21:02:35.000Z","date":"2016-11-21","kind":"sale","acquired":false,"shares":6000,"price":225.881,"value":1355286.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $225.85 to $225.90, inclusive."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"The total number of securities beneficially owned includes:  (a) 99,855 unrestricted shares; (b) 511 unvested units from an award of 1,501 time-based restricted stock units granted 2/18/14; (c) 2,768 unvested units from an award of 8,141 performance-based restricted stock units granted 2/18/14; (d) 936 unvested units from an award of 1,396 time-based restricted stock units granted 2/17/15; (e) 3,742 unvested units from an award of 5,584 performance-based restricted stock units granted 2/17/15; (f) 1,769 unvested time-based restricted stock units granted 2/16/16; and (g) 7,080 unvested performance-based restricted stock units granted 2/16/16."}],"balance_after":116661,"source":{"system":"sec-edgar","filing":"0001101215-16-000481","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000481/edgar.xml","form_type":"4"}},{"id":4544267,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2016-11-23T21:02:35.000Z","date":"2016-11-21","kind":"sale","acquired":false,"shares":4872,"price":225.962,"value":1100886.864,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $225.93 to $226.00, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3) to this Form 4."}],"balance_after":122661,"source":{"system":"sec-edgar","filing":"0001101215-16-000481","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000481/edgar.xml","form_type":"4"}},{"id":4544266,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":160093,"kind":"person","name":"Kennedy Bryan J","position":1,"cik":"0001454989","reported_name":"Kennedy Bryan J","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & President, Epsilon"}}],"security":"Common Stock","published_at":"2016-11-23T21:02:35.000Z","date":"2016-11-21","kind":"exercise","acquired":true,"shares":4872,"price":63.35,"value":308641.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Cashless exercise of employee stock options due to expire on February 21, 2017, ten years after such options were granted."}],"balance_after":127533,"source":{"system":"sec-edgar","filing":"0001101215-16-000481","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121516000481/edgar.xml","form_type":"4"}}]}