{"transactions":[{"id":3200075,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":150440,"kind":"person","name":"JENSEN KENNETH R","position":1,"cik":"0001158373","reported_name":"JENSEN KENNETH R","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2020-03-20T20:16:00.000Z","date":"2020-03-20","kind":"purchase","acquired":true,"shares":6630,"price":28.9317,"value":191817.171,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price.  These shares were purchased in multiple transactions at prices ranging from $28.88 to $28.94, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 70,678 unrestricted shares; (b) 1,136 unvested restricted stock units granted 6/30/10; (c) 1,211 unvested restricted stock units granted 6/30/11; (d) 869 unvested restricted stock units granted 6/29/12; (e) 679 unvested restricted stock units granted 7/1/13; (f) 489 unvested restricted stock units granted 7/1/14; (g) 418 unvested restricted stock units granted 6/29/15; (h) 602 unvested restricted stock units granted 6/27/16; (i) 564 unvested restricted stock units granted 6/26/17; (j) 655 unvested restricted stock units granted 6/25/18; and (k) 959 unvested restricted stock units granted 6/24/19."}],"balance_after":78260,"source":{"system":"sec-edgar","filing":"0001101215-20-000057","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000057/edgar.xml","form_type":"4"}},{"id":3478459,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":150440,"kind":"person","name":"JENSEN KENNETH R","position":1,"cik":"0001158373","reported_name":"JENSEN KENNETH R","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2019-06-26T20:02:27.000Z","date":"2019-06-24","kind":"grant","acquired":true,"shares":959,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 959 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/23/29 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 23, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 959 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/23/29 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 23, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 62,144 unrestricted shares; (b) 1,904 unvested restricted stock units granted 7/1/09; (c) 1,136 unvested restricted stock units granted 6/30/10; (d) 1,211 unvested restricted stock units granted 6/30/11; (e) 869 unvested restricted stock units granted 6/29/12; (f) 679 unvested restricted stock units granted 7/1/13; (g) 489 unvested restricted stock units granted 7/1/14; (h) 418 unvested restricted stock units granted 6/29/15; (i) 602 unvested restricted stock units granted 6/27/16; (j) 564 unvested restricted stock units granted 6/26/17; (k) 655 unvested restricted stock units granted 6/25/18; and (l) the new grant for 959 restricted stock units."}],"balance_after":71630,"source":{"system":"sec-edgar","filing":"0001101215-19-000129","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000129/edgar.xml","form_type":"4"}},{"id":3882752,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":150440,"kind":"person","name":"JENSEN KENNETH R","position":1,"cik":"0001158373","reported_name":"JENSEN KENNETH R","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2018-06-27T20:03:25.000Z","date":"2018-06-25","kind":"grant","acquired":true,"shares":655,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 655 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/24/28 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 24, 2019."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 655 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/24/28 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 24, 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 59,756 unrestricted shares; (b) 2,388 unvested restricted stock units granted 7/1/08; (c) 1,904 unvested restricted stock units granted 7/1/09; (d) 1,136 unvested restricted stock units granted 6/30/10; (e) 1,211 unvested restricted stock units granted 6/30/11; (f) 869 unvested restricted stock units granted 6/29/12; (g) 679 unvested restricted stock units granted 7/1/13; (h) 489 unvested restricted stock units granted 7/1/14; (i) 418 unvested restricted stock units granted 6/29/15; (j) 602 unvested restricted stock units granted 6/27/16; (k) 564 unvested restricted stock units granted 6/26/17; and (l) the new grant for 655 restricted stock units."}],"balance_after":70671,"source":{"system":"sec-edgar","filing":"0001101215-18-000144","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121518000144/edgar.xml","form_type":"4"}},{"id":4271456,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":150440,"kind":"person","name":"JENSEN KENNETH R","position":1,"cik":"0001158373","reported_name":"JENSEN KENNETH R","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2017-06-28T20:07:03.000Z","date":"2017-06-26","kind":"grant","acquired":true,"shares":564,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 564 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/25/27 or (ii) termination of the director's service on the Company's board of directors."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 564 shares of common stock represented by restricted stock units.  The restrictions on 100% of the shares will lapse on the earlier of (i) 6/25/27 or (ii) termination of the director's service on the Company's board of directors."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 59,756 unrestricted shares; (b) 2,388 unvested restricted stock units granted 7/1/08; (c) 1,904 unvested restricted stock units granted 7/1/09; (d) 1,136 unvested restricted stock units granted 6/30/10; (e) 1,211 unvested restricted stock units granted 6/30/11; (f) 869 unvested restricted stock units granted 6/29/12; (g) 679 unvested restricted stock units granted 7/1/13; (h) 489 unvested restricted stock units granted 7/1/14; (i) 418 unvested restricted stock units granted 6/29/15; (j) 602 unvested restricted stock units granted 6/27/16; and (k) the new grant for 564 restricted stock units."}],"balance_after":70016,"source":{"system":"sec-edgar","filing":"0001101215-17-000153","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121517000153/edgar.xml","form_type":"4"}}]}