{"transactions":[{"id":2844979,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2021-02-22T21:04:22.000Z","date":"2021-02-18","kind":"tax_withholding","acquired":false,"shares":243,"price":84.65,"value":20569.95,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 1,991.1931 unrestricted shares; (b) 365 unvested units from an award of 1,073 time-based restricted stock units granted 2/15/19; (c) 1,235 unvested units from an award of 1,843 time-based restricted stock units granted 12/16/19; (d) 1,294 unvested units from an award of 1,931 time-based restricted stock units granted 2/18/20; (e) 4,344 unvested performance-based restricted stock units granted 2/18/20; (f) 324 unvested units from an award of 483 performance-based restricted stock units granted 2/18/20; (g) 14,847 unvested time-based restricted stock units granted 2/16/21; and (h) 8,908 unvested performance-based restricted stock units granted 2/16/21."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"Based on meeting strategic and operational objectives performance metrics for 2020, 50% of the original award of 965 performance-based restricted stock units granted 2/18/20, or 483 units, were earned. The restrictions will lapse with respect to 159 units on 2/18/22 and with respect to 165 units on 2/18/23, subject to continued employment by the Reporting Person on the remaining vesting dates."}],"balance_after":33308.1931,"source":{"system":"sec-edgar","filing":"0001062993-21-001836","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000106299321001836/form4.xml","form_type":"4"}},{"id":2852750,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2021-02-18T21:10:58.000Z","date":"2021-02-16","kind":"tax_withholding","acquired":false,"shares":404,"price":86.31,"value":34869.24,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"The total number of securities beneficially owned includes: (a) 1,438.1931 unrestricted shares; (b) 365 unvested units from an award of 1,073 time-based restricted stock units granted 2/15/19; (c) 1,235 unvested units from an award of 1,843 time-based restricted stock units granted 12/16/19; (d) 1,931 unvested time-based restricted stock units granted 2/18/20; (e) 4,344 unvested performance-based restricted stock units granted 2/18/20; (f) 965 unvested performance-based restricted stock units granted 2/18/20; (g) the new grant for 14,847 time-based restricted stock units; and (h) the new grant for 8,908 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The grant for 2,414 performance-based restricted stock units awarded on 2/18/20 was forfeited due to failure to meet the EBT performance metric for 2020."}],"balance_after":34033.1931,"source":{"system":"sec-edgar","filing":"0001062993-21-001699","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000106299321001699/form4.xml","form_type":"4"}},{"id":2852749,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2021-02-18T21:10:58.000Z","date":"2021-02-16","kind":"grant","acquired":true,"shares":8908,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 8,908 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 100% of such shares on 2/16/24 contingent on meeting predetermined performance measures and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 8,908 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 100% of such shares on 2/16/24 contingent on meeting predetermined performance measures and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":36851.1931,"source":{"system":"sec-edgar","filing":"0001062993-21-001699","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000106299321001699/form4.xml","form_type":"4"}},{"id":2852748,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2021-02-18T21:10:58.000Z","date":"2021-02-16","kind":"grant","acquired":true,"shares":14847,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 14,847 shares of common stock represented by time-based restricted stock units. The restrictions will lapse on 4,898 units on 2/16/22, on 4,900 units on 2/16/23 and on 5,049 units on 2/16/24, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 14,847 shares of common stock represented by time-based restricted stock units. The restrictions will lapse on 4,898 units on 2/16/22, on 4,900 units on 2/16/23 and on 5,049 units on 2/16/24, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":27943.1931,"source":{"system":"sec-edgar","filing":"0001062993-21-001699","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000106299321001699/form4.xml","form_type":"4"}},{"id":2938916,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-12-18T21:06:03.000Z","date":"2020-12-16","kind":"tax_withholding","acquired":false,"shares":185,"price":71.84,"value":13290.4,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 517.1931 unrestricted shares;  (b) 241 unvested units from an award of 708 time-based restricted stock units granted 2/15/18; (c) 730 unvested units from an award of 2,147 performance-based restricted stock units granted 2/15/18; (d) 719 unvested units from an award of 1,073 time-based restricted stock units granted 2/15/19; (e) 1,235 unvested units from an award of 1,843 time-based restricted stock units granted 12/16/19; (f) 1,931 unvested time-based restricted stock units granted 2/18/20; (g) 2,414 unvested performance-based restricted stock units granted 2/18/20; (h) 4,344 unvested performance-based restricted stock units granted 2/18/20; and (i) 965 unvested performance-based restricted stock units granted 2/18/20."}],"balance_after":13096.1931,"source":{"system":"sec-edgar","filing":"0001062993-20-006493","document":"form4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000106299320006493/form4.xml","form_type":"4"}},{"id":3261386,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-19","kind":"sale","acquired":false,"shares":1522,"price":100.91,"value":153585.02,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F6","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 5, 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F7","text":"The total number of securities beneficially owned includes:  (a) 94.1931 unrestricted shares;  (b) 241 unvested units from an award of 708 time-based restricted stock units granted 2/15/18; (c) 730 unvested units from an award of 2,147 performance-based restricted stock units granted 2/15/18; (d) 719 unvested time-based restricted stock units granted 2/15/19; (e) 1,843 unvested time-based restricted stock units granted 12/16/19; (f) the new grant for 1,931 time-based restricted stock units; (g) the new grant for 2,414 performance-based restricted stock units; (h) the new grant for 4,344 performance-based restricted stock units; and (i) the new grant for 965 performance-based restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F8","text":"The grant for 4,296 performance-based restricted stock units awarded on 2/15/19 was forfeited due to failure to meet the EBT performance metric for 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F9","text":"Includes 93.3538 shares acquired under the Alliance Data Systems Corporation 2015 Employee Stock Purchase Plan on December 31, 2019."}],"balance_after":13281.1931,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261385,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"sale","acquired":false,"shares":1232,"price":100.95,"value":124370.4,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F6","text":"The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 5, 2019."}],"balance_after":19005.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261384,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"tax_withholding","acquired":false,"shares":704,"price":100.85,"value":70998.4,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":20237.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261383,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"grant","acquired":true,"shares":965,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"The new grant is for 965  shares of common stock represented by performance-based restricted stock units, which may be adjusted down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/21 and 2/18/22 and with respect to 34% of such shares on 2/18/23 contingent on meeting strategic and operational objectives performance metrics for 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The new grant is for 965  shares of common stock represented by performance-based restricted stock units, which may be adjusted down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/21 and 2/18/22 and with respect to 34% of such shares on 2/18/23 contingent on meeting strategic and operational objectives performance metrics for 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":20941.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261382,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"grant","acquired":true,"shares":4344,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"The new grant is for 4,344  shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/22 contingent on meeting a relative total shareholder return metric for 2020 and 2021 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The new grant is for 4,344  shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 100% of such shares on 2/18/22 contingent on meeting a relative total shareholder return metric for 2020 and 2021 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":19976.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261381,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"grant","acquired":true,"shares":2414,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 2,414  shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/21 and 2/18/22 and with respect to 34% of such shares on 2/18/23 contingent on meeting an EBT metric for 2020 and subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 2,414  shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses.  The restriction may lapse with respect to 33% of such shares on each of 2/18/21 and 2/18/22 and with respect to 34% of such shares on 2/18/23 contingent on meeting an EBT metric for 2020 and subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":15632.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3261380,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2020-02-20T22:18:36.000Z","date":"2020-02-18","kind":"grant","acquired":true,"shares":1931,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,931  shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 637 units on each of 2/18/21 and 2/18/22 and on 657  units on 2/18/23, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,931  shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 637 units on each of 2/18/21 and 2/18/22 and on 657  units on 2/18/23, subject to continued employment by the Reporting Person on the vesting dates."}],"balance_after":13218.8393,"source":{"system":"sec-edgar","filing":"0001101215-20-000036","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121520000036/edgar.xml","form_type":"4"}},{"id":3337891,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2019-12-18T21:03:18.000Z","date":"2019-12-16","kind":"grant","acquired":true,"shares":1843,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,843 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 608 units on each of 12/16/20 and 12/16/21 and on 627 units on 12/16/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,843 shares of common stock represented by time-based restricted stock units.  The restrictions will lapse on 608 units on each of 12/16/20 and 12/16/21 and on 627 units on 12/16/22, subject to continued employment by the Reporting Person on the vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes:  (a) 1,232.8393 unrestricted shares;  (b) 245 unvested units from an award of 720 time-based restricted stock units granted 2/15/17; (c) 684 unvested units from an award of 2,010 performance-based restricted stock units granted 2/15/17; (d) 475 unvested units from an award of 708 time-based restricted stock units granted 2/15/18; (e) 1,439 unvested units from an award of 2,147 performance-based restricted stock units granted 2/15/18; (f) 1,073 unvested time-based restricted stock units granted 2/15/19; (g) 4,296 unvested performance-based restricted stock units granted 2/15/19; and (h) the new grant for 1,843 time-based restricted stock units."}],"balance_after":11287.8393,"source":{"system":"sec-edgar","filing":"0001101215-19-000249","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000249/edgar.xml","form_type":"4"}},{"id":3451516,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2019-08-01T20:01:30.000Z","date":"2019-07-30","kind":"other","acquired":true,"shares":2580.6982,"price":157.7095,"value":407000.6227729,"ownership":{"direct":false,"nature":"By 401(k) Plan"},"balance_after":2580.6982,"source":{"system":"sec-edgar","filing":"0001101215-19-000168","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000168/edgar.xml","form_type":"4"}},{"id":3451515,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":142394,"kind":"person","name":"King Timothy P","position":1,"cik":"0001779102","reported_name":"King Timothy P","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP & Chief Financial Officer"}}],"security":"Common Stock","published_at":"2019-08-01T20:01:30.000Z","date":"2019-07-30","kind":"sale","acquired":false,"shares":2600,"price":156.296,"value":406369.6,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $156.00 to $156.73, inclusive.  The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Includes 77.0873 shares acquired under the Alliance Data Systems Corporation 2015 Employee Stock Purchase Plan on June 28, 2019."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The total number of securities beneficially owned includes:  (a) 1,232.8393 unrestricted shares;  (b) 245 unvested units from an award of 720 time-based restricted stock units granted 2/15/17; (c) 684 unvested units from an award of 2,010 performance-based restricted stock units granted 2/15/17; (d) 475 unvested units from an award of 708 time-based restricted stock units granted 2/15/18; (e) 1,439 unvested units from an award of 2,147 performance-based restricted stock units granted 2/15/18; (f) 1,073 unvested time-based restricted stock units granted 2/15/19; and (g) 4,296 unvested performance-based restricted stock units granted 2/15/19."}],"balance_after":9444.8393,"source":{"system":"sec-edgar","filing":"0001101215-19-000168","document":"edgar.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121519000168/edgar.xml","form_type":"4"}}]}