{"transactions":[{"id":2697133,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2021-05-25T16:16:09.000Z","date":"2021-05-21","kind":"grant","acquired":true,"shares":2969,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F5","text":"The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively."}],"balance_after":8238912,"source":{"system":"sec-edgar","filing":"0000899243-21-020559","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924321020559/doc4.xml","form_type":"4"}},{"id":2697132,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2021-05-25T16:16:09.000Z","date":"2021-05-21","kind":"sale","acquired":false,"shares":7308792,"price":30,"value":219263760.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Sale of shares pursuant to an underwritten registered public offering.  These securities sold were held by CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively."}],"balance_after":8235943,"source":{"system":"sec-edgar","filing":"0000899243-21-020559","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924321020559/doc4.xml","form_type":"4"}},{"id":2800253,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Private Placement Warrants (right to buy)","published_at":"2021-03-09T16:15:19.000Z","date":"2021-03-05","kind":"exercise","acquired":false,"shares":5782500,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the \"Separate Account\") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the \"Private Placement Warrants\"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the \"Warrant Agreement\"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F5","text":"The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the \"Fair Market Value\" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to March 5, 2021. The Issuer has calculated the Fair Market Value to be $37.95."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively."}],"balance_after":0,"derivative":{"exercise_date":"2021-03-05","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":2891249},"source":{"system":"sec-edgar","filing":"0000899243-21-010678","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924321010678/doc4.xml","form_type":"4"}},{"id":2800252,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2021-03-09T16:15:19.000Z","date":"2021-03-05","kind":"disposition_to_issuer","acquired":false,"shares":876207,"price":37.95,"value":33252055.65,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the \"Separate Account\") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the \"Private Placement Warrants\"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the \"Warrant Agreement\"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the \"Fair Market Value\" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to March 5, 2021. The Issuer has calculated the Fair Market Value to be $37.95."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively."}],"balance_after":15544735,"source":{"system":"sec-edgar","filing":"0000899243-21-010678","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924321010678/doc4.xml","form_type":"4"}},{"id":2800251,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2021-03-09T16:15:19.000Z","date":"2021-03-05","kind":"exercise","acquired":true,"shares":2891249,"price":11.5,"value":33249363.5,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the \"Separate Account\") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the \"Private Placement Warrants\"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the \"Warrant Agreement\"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively."}],"balance_after":16420942,"source":{"system":"sec-edgar","filing":"0000899243-21-010678","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924321010678/doc4.xml","form_type":"4"}},{"id":2970039,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2020-11-23T16:15:10.000Z","date":"2020-11-13","kind":"grant","acquired":true,"shares":908,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The Common Stock was received by Adam Gray (\"Gray\") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. (\"CCP\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. (\"COC\" and together with CCP, and CCC III, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,777,514, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":13529693,"source":{"system":"sec-edgar","filing":"0000899243-20-031902","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320031902/doc4.xml","form_type":"4"}},{"id":2988405,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2020-11-09T18:07:54.000Z","date":"2020-11-09","kind":"exercise","acquired":false,"shares":2844278,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the \"Public Warrants\") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F3","text":"The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement, dated as of July 29, 2015, by and between Global Partner Acquisition Corp. and Continental Stock Transfer & Trust Company, by dividing (x) the product of the number of shares of Common Stock underlying the Public Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the \"Fair Market Value\" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to October 27, 2020. The Issuer has calculated the Fair Market Value to be $30.48."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\" and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":0,"derivative":{"exercise_date":"2020-11-09","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":1422139},"source":{"system":"sec-edgar","filing":"0000899243-20-030657","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320030657/doc4.xml","form_type":"4"}},{"id":2988404,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Incremental Loan Warrants (right to buy)","published_at":"2020-11-09T18:07:54.000Z","date":"2020-11-05","kind":"other","acquired":false,"shares":2613240,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"On November 5, 2020, the reporting persons exercised warrants on a cashless basis in exchange for common stock, which were received in connection with the Amended and Restated Credit Agreement, dated as of February 26, 2019, by and among Purple Innovation, LLC (the \"Issuer\"), Coliseum Capital Partners, L.P. (\"CCP\"), a separate account investment advisory client of CCM (defined below) (the \"Separate Account\") and Coliseum Co-Invest Debt Fund, L.P. (\"COC\") (the \"Incremental Loan Warrants\"), with each Incremental Loan Warrant providing the right to purchase one share of the Common Stock per Incremental Loan Warrant at a price of $0.00 per share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\" and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":0,"derivative":{"exercise_date":"2020-11-05","expiration_date":"2024-02-26","underlying":"Common Stock","underlying_shares":2613240},"source":{"system":"sec-edgar","filing":"0000899243-20-030657","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320030657/doc4.xml","form_type":"4"}},{"id":2988403,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2020-11-09T18:07:54.000Z","date":"2020-11-09","kind":"disposition_to_issuer","acquired":false,"shares":536569,"price":30.48,"value":16354623.12,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the \"Public Warrants\") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement, dated as of July 29, 2015, by and between Global Partner Acquisition Corp. and Continental Stock Transfer & Trust Company, by dividing (x) the product of the number of shares of Common Stock underlying the Public Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the \"Fair Market Value\" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to October 27, 2020. The Issuer has calculated the Fair Market Value to be $30.48."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\" and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":13528785,"source":{"system":"sec-edgar","filing":"0000899243-20-030657","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320030657/doc4.xml","form_type":"4"}},{"id":2988402,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2020-11-09T18:07:54.000Z","date":"2020-11-09","kind":"exercise","acquired":true,"shares":1422139,"price":11.5,"value":16354598.5,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the \"Public Warrants\") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\" and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":14065345,"source":{"system":"sec-edgar","filing":"0000899243-20-030657","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320030657/doc4.xml","form_type":"4"}},{"id":2988401,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2020-11-09T18:07:54.000Z","date":"2020-11-05","kind":"other","acquired":true,"shares":2613240,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On November 5, 2020, the reporting persons exercised warrants on a cashless basis in exchange for common stock, which were received in connection with the Amended and Restated Credit Agreement, dated as of February 26, 2019, by and among Purple Innovation, LLC (the \"Issuer\"), Coliseum Capital Partners, L.P. (\"CCP\"), a separate account investment advisory client of CCM (defined below) (the \"Separate Account\") and Coliseum Co-Invest Debt Fund, L.P. (\"COC\") (the \"Incremental Loan Warrants\"), with each Incremental Loan Warrant providing the right to purchase one share of the Common Stock per Incremental Loan Warrant at a price of $0.00 per share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. (\"CCC III\" and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively."}],"balance_after":12643215,"source":{"system":"sec-edgar","filing":"0000899243-20-030657","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320030657/doc4.xml","form_type":"4"}},{"id":3141034,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2020-05-20T21:48:54.000Z","date":"2020-05-19","kind":"other","acquired":true,"shares":1800000,"price":10.5,"value":18900000.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"Purchase in an underwritten secondary offering."},{"field":"shares","element":"transactionShares","label":"F3","text":"1,734,476 of these shares are directly held by Coliseum Capital Co-Invest III, L.P. (\"CCC III\"), and have been disclosed on a separate Form 3 filed by CCC III on May 20, 2020."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) CCC III (and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, the Separate Account and CCC III directly owned 6,086,828, 2,208,671 and 1,734,476 shares of Common Stock, respectively."}],"balance_after":10029975,"source":{"system":"sec-edgar","filing":"0000899243-20-013802","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320013802/doc4.xml","form_type":"4"}},{"id":3141033,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":77486,"kind":"organization","name":"Coliseum Capital Co-Invest III, L.P.","position":6,"cik":"0001807345","reported_name":"Coliseum Capital Co-Invest III, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":7,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2020-05-20T21:48:54.000Z","date":"2020-05-18","kind":"grant","acquired":true,"shares":3826,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The Common Stock was received by Adam Gray (\"Gray\") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. (\"CCP\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser, (b) CCC III (and together with CCP, the \"Funds\"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP, the Separate Account and CCC III directly owned 6,086,828, 2,208,671 and 1,734,476 shares of Common Stock, respectively."}],"balance_after":8229975,"source":{"system":"sec-edgar","filing":"0000899243-20-013802","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1807345/000089924320013802/doc4.xml","form_type":"4"}},{"id":3366045,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2019-11-19T16:40:11.000Z","date":"2019-11-19","kind":"other","acquired":true,"shares":2000000,"price":7,"value":14000000.0,"ownership":{"direct":false,"nature":"See Footnotes"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Purchase in an underwritten registered public offering."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 6,017,478 and 2,208,671 shares of Common Stock, respectively."}],"balance_after":8226149,"source":{"system":"sec-edgar","filing":"0000899243-19-027584","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319027584/doc4.xml","form_type":"4"}},{"id":3419635,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-09-09T16:55:58.000Z","date":"2019-09-06","kind":"purchase","acquired":true,"shares":2518,"price":8.39,"value":21126.02,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.38 to $8.40, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,522,976 and 1,703,173 shares of Common Stock, respectively."}],"balance_after":6226149,"source":{"system":"sec-edgar","filing":"0000899243-19-023133","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319023133/doc4.xml","form_type":"4"}},{"id":3419634,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2019-09-09T16:55:58.000Z","date":"2019-09-05","kind":"purchase","acquired":true,"shares":27461,"price":8.2,"value":225180.2,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.15 to $8.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (\"SEC\"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,522,976 and 1,703,173 shares of Common Stock, respectively."}],"balance_after":6223631,"source":{"system":"sec-edgar","filing":"0000899243-19-023133","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319023133/doc4.xml","form_type":"4"}},{"id":3425973,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-08-30T18:28:14.000Z","date":"2019-08-30","kind":"purchase","acquired":true,"shares":31222,"price":8.07,"value":251961.54,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.97 to $8.20, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (\"SEC\"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,500,485 and 1,695,685 shares of Common Stock, respectively."}],"balance_after":6196170,"source":{"system":"sec-edgar","filing":"0000899243-19-022628","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319022628/doc4.xml","form_type":"4"}},{"id":3425972,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2019-08-30T18:28:14.000Z","date":"2019-08-28","kind":"purchase","acquired":true,"shares":100978,"price":8,"value":807824.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,500,485 and 1,695,685 shares of Common Stock, respectively."}],"balance_after":6164948,"source":{"system":"sec-edgar","filing":"0000899243-19-022628","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319022628/doc4.xml","form_type":"4"}},{"id":3428234,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-08-27T19:52:56.000Z","date":"2019-08-27","kind":"purchase","acquired":true,"shares":37867,"price":7.97,"value":301799.99,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.85 to $8.00, inclusive."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,401,454 and 1,662,516 shares of Common Stock, respectively."}],"balance_after":6063970,"source":{"system":"sec-edgar","filing":"0000899243-19-022543","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319022543/doc4.xml","form_type":"4"}},{"id":3428233,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2019-08-27T19:52:56.000Z","date":"2019-08-26","kind":"purchase","acquired":true,"shares":35000,"price":7.67,"value":268450.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.38 to $8.00, inclusive."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,401,454 and 1,662,516 shares of Common Stock, respectively."}],"balance_after":6026103,"source":{"system":"sec-edgar","filing":"0000899243-19-022543","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319022543/doc4.xml","form_type":"4"}},{"id":3428232,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2019-08-27T19:52:56.000Z","date":"2019-08-23","kind":"purchase","acquired":true,"shares":25000,"price":7.22,"value":180500.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.00 to $7.35, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (\"SEC\"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnotes (1), (2) and (3) to this Form 4."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,401,454 and 1,662,516 shares of Common Stock, respectively."}],"balance_after":5991103,"source":{"system":"sec-edgar","filing":"0000899243-19-022543","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319022543/doc4.xml","form_type":"4"}},{"id":3516922,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2019-05-21T18:45:37.000Z","date":"2019-05-17","kind":"grant","acquired":true,"shares":7331,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The Common Stock was received by Adam Gray (\"Gray\") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. (\"CCP\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), a separate account investment advisory client of CCM (the \"Separate Account\"), CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,328,154 and 1,637,949 shares of Common Stock, respectively."}],"balance_after":5966103,"source":{"system":"sec-edgar","filing":"0000899243-19-014290","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319014290/doc4.xml","form_type":"4"}},{"id":3626431,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Incremental Loan Warrants (right to buy)","published_at":"2019-02-28T18:14:08.000Z","date":"2019-02-26","kind":"purchase","acquired":true,"shares":2613240,"ownership":{"direct":false,"nature":"See footnote"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The Issuer issued the Incremental Loan Warrants to certain of the Reporting Persons as partial consideration for an incremental loan in the amount of $10,000,000 made to a subsidiary of Issuer by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The Issuer issued the Incremental Loan Warrants to certain of the Reporting Persons as partial consideration for an incremental loan in the amount of $10,000,000 made to a subsidiary of Issuer by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"As a result of the transaction reported herein, CCP directly owns 2,048,780 Incremental Loan Warrants, and the Separate Account directly owns 564,460 Incremental Loan Warrants."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Coliseum Co-Invest Debt Fund, L.P. (\"CDF\") is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser. Each of Shackelton, Gray, CCP, CDF, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."}],"balance_after":2613240,"derivative":{"exercise_price":5.74,"exercise_date":"2019-02-26","expiration_date":"2024-02-26","underlying":"Class A Common Stock","underlying_shares":2613240},"source":{"system":"sec-edgar","filing":"0000899243-19-005302","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924319005302/doc4.xml","form_type":"4"}},{"id":3896887,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2018-06-12T17:40:55.000Z","date":"2018-06-08","kind":"purchase","acquired":true,"shares":288308,"price":7.65,"value":2205556.2,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.645 to $7.650, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (\"SEC\"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. (\"COC\"), which is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,320,823 and 1,637,949 shares of Common Stock, respectively."}],"balance_after":5958772,"source":{"system":"sec-edgar","filing":"0000899243-18-016220","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318016220/doc4.xml","form_type":"4"}},{"id":3910853,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2018-06-01T19:13:23.000Z","date":"2018-05-31","kind":"purchase","acquired":true,"shares":72997,"price":0.576,"value":42046.272,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F6","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price reported in Column 8 is a weighted average price. These Public Warrants were purchased in multiple transactions at prices ranging from $.520 to $0.600, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of Public Warrants purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The securities are held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F8","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 2,058,761 and 785,517 Public Warrants, respectively."}],"balance_after":2844278,"derivative":{"exercise_date":"2018-05-31","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":36498},"source":{"system":"sec-edgar","filing":"0000899243-18-014795","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318014795/doc4.xml","form_type":"4"}},{"id":3910852,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2018-06-01T19:13:23.000Z","date":"2018-05-30","kind":"purchase","acquired":true,"shares":124508,"price":0.52,"value":64744.16,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F6","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price reported in Column 8 is a weighted average price. These Public Warrants were purchased in the public market (\"Public Warrants\") in multiple transactions at prices ranging from $0.515 to $0.530, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of Public Warrants purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The securities are held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."}],"balance_after":2771281,"derivative":{"exercise_date":"2018-05-30","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":62254},"source":{"system":"sec-edgar","filing":"0000899243-18-014795","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318014795/doc4.xml","form_type":"4"}},{"id":3910851,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock (\"Common Stock\")","published_at":"2018-06-01T19:13:23.000Z","date":"2018-05-31","kind":"purchase","acquired":true,"shares":51396,"price":7.85,"value":403458.6,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.56 to $7.95, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (\"SEC\"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"The securities are held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,112,304 and 1,558,160 shares of Common Stock, respectively."}],"balance_after":5670464,"source":{"system":"sec-edgar","filing":"0000899243-18-014795","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318014795/doc4.xml","form_type":"4"}},{"id":3922157,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2018-05-22T21:31:04.000Z","date":"2018-05-22","kind":"purchase","acquired":true,"shares":675700,"price":0.5168,"value":349201.76,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F5","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F6","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 1,915,797 and 730,976 warrants purchased in the open market (\"Public Warrants\"), respectively."}],"balance_after":2646773,"derivative":{"exercise_date":"2018-05-22","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":337850},"source":{"system":"sec-edgar","filing":"0000899243-18-013760","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318013760/doc4.xml","form_type":"4"}},{"id":3922156,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2018-05-22T21:31:04.000Z","date":"2018-05-21","kind":"purchase","acquired":true,"shares":771073,"price":0.5038,"value":388466.5774,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F5","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."}],"balance_after":1971073,"derivative":{"exercise_date":"2018-05-21","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":385536},"source":{"system":"sec-edgar","filing":"0000899243-18-013760","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318013760/doc4.xml","form_type":"4"}},{"id":3922155,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Public Warrants (right to buy)","published_at":"2018-05-22T21:31:04.000Z","date":"2018-05-18","kind":"purchase","acquired":true,"shares":1200000,"price":0.46,"value":552000.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F5","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share."}],"balance_after":1200000,"derivative":{"exercise_date":"2018-05-18","expiration_date":"2023-02-02","underlying":"Common Stock","underlying_shares":600000},"source":{"system":"sec-edgar","filing":"0000899243-18-013760","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318013760/doc4.xml","form_type":"4"}},{"id":3922154,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2018-05-22T21:31:04.000Z","date":"2018-05-18","kind":"grant","acquired":true,"shares":7645,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F4","text":"Following the transactions reported herein, CCP and the Separate Account directly owned 4,075,090 and 1,543,978 shares of Common Stock, respectively."}],"balance_after":5619068,"source":{"system":"sec-edgar","filing":"0000899243-18-013760","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318013760/doc4.xml","form_type":"4"}},{"id":3922153,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":39649,"kind":"person","name":"Coliseum Capital Management, LLC","position":1,"cik":"0001409751","reported_name":"Coliseum Capital Management, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39650,"kind":"person","name":"Shackelton Christopher S","position":2,"cik":"0001430708","reported_name":"Shackelton Christopher S","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39651,"kind":"person","name":"Coliseum Capital, LLC","position":3,"cik":"0001409585","reported_name":"Coliseum Capital, LLC","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39652,"kind":"person","name":"COLISEUM CAPITAL PARTNERS, L.P.","position":4,"cik":"0001356974","reported_name":"COLISEUM CAPITAL PARTNERS, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":139067,"kind":"person","name":"Coliseum Co-Invest Debt Fund, L.P.","position":5,"cik":"0001670736","reported_name":"Coliseum Co-Invest Debt Fund, L.P.","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}},{"id":39653,"kind":"person","name":"Gray Adam","position":6,"cik":"0001454123","reported_name":"Gray Adam","relationship":{"director":true,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock,(\"Common Stock\")","published_at":"2018-05-22T21:31:04.000Z","date":"2018-05-18","kind":"purchase","acquired":true,"shares":317673,"price":6.4,"value":2033107.2,"ownership":{"direct":false,"nature":"See footnotes"},"footnotes":[{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. (\"CCP\"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company (\"CC\"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company (\"CCM\"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the \"Separate Account\")."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"Christopher Shackelton (\"Shackelton\") and Adam Gray (\"Gray\") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein."}],"balance_after":5611423,"source":{"system":"sec-edgar","filing":"0000899243-18-013760","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1670736/000089924318013760/doc4.xml","form_type":"4"}}]}