{"transactions":[{"id":2618082,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Restricted Stock Units","published_at":"2021-08-04T00:14:20.000Z","date":"2021-07-30","kind":"exercise","acquired":false,"shares":15315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date."}],"balance_after":137833,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":15315},"source":{"system":"sec-edgar","filing":"0001818383-21-000072","document":"wf-form4_162803602754083.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000072/wf-form4_162803602754083.xml","form_type":"4"}},{"id":2618081,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Class A Common Stock","published_at":"2021-08-04T00:14:20.000Z","date":"2021-07-30","kind":"exercise","acquired":true,"shares":15315,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (\"RSU\")."}],"balance_after":38839,"source":{"system":"sec-edgar","filing":"0001818383-21-000072","document":"wf-form4_162803602754083.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000072/wf-form4_162803602754083.xml","form_type":"4"}},{"id":2705731,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Class A Common Stock","published_at":"2021-05-19T20:54:21.000Z","date":"2021-05-18","kind":"sale","acquired":false,"shares":7105,"price":38.3224,"value":272280.652,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.00 to $38.56 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":23524,"source":{"system":"sec-edgar","filing":"0001209191-21-034026","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121034026/doc4.xml","form_type":"4"}},{"id":2730489,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Restricted Stock 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Class B Common Stock (the \"Class B Common Stock\"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis."},{"field":"kind","element":"transactionCoding","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"shares","element":"transactionShares","label":"F5","text":"Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc.  Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the \"Class B-1 Units\"), along with 427,242 shares of Class B Common Stock (the \"Class B Common Stock\"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc.  Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":169735},"source":{"system":"sec-edgar","filing":"0001209191-21-023021","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121023021/doc4.xml","form_type":"4"}},{"id":2772140,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Class B-1 Units of QL Holdings LLC and Class B Common Stock","published_at":"2021-03-25T20:38:17.000Z","date":"2021-03-23","kind":"exercise","acquired":false,"shares":427242,"ownership":{"direct":false,"nature":"By Wang Family Investments, LLC"},"footnotes":[{"field":"security","element":"securityTitle","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the \"Class B-1 Units\"), along with 427,242 shares of Class B Common Stock (the \"Class B Common Stock\"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis."},{"field":"kind","element":"transactionCoding","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the \"Class B-1 Units\"), along with 427,242 shares of Class B Common Stock (the \"Class B Common Stock\"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F6","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"Reflects shares of Class B-1 Units held directly by Wang Family Investments LLC. Mr. Wang is the managing member and Wang Family Investments LLC is owned by Mr. Wang and his immediate family."}],"balance_after":2815206,"derivative":{"underlying":"Class A Common Stock","underlying_shares":427242},"source":{"system":"sec-edgar","filing":"0001209191-21-023021","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000120919121023021/doc4.xml","form_type":"4"}},{"id":2772139,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"Class A Common Stock","published_at":"2021-03-25T20:38:17.000Z","date":"2021-03-23","kind":"sale","acquired":false,"shares":169735,"price":44.62,"value":7573575.7,"ownership":{"direct":false,"nature":"By QuoteLab Holdings, Inc."},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F4","text":"This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F5","text":"Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc.  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Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"CLASS B-1 UNITS OF QL HOLDINGS LLC","published_at":"2020-11-03T21:42:35.000Z","date":"2020-10-30","kind":"sale","acquired":false,"shares":599917,"ownership":{"direct":false,"nature":"By QuoteLab Holdings, Inc."},"footnotes":[{"field":"security","element":"securityTitle","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."},{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F3","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share."},{"field":"kind","element":"transactionCoding","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."},{"field":"shares","element":"transactionShares","label":"F4","text":"Reflects 30% of the 1,999,725 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc.  Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F3","text":"Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share."}],"balance_after":169735,"derivative":{"underlying":"CLASS A COMMON STOCK","underlying_shares":599917},"source":{"system":"sec-edgar","filing":"0000899243-20-030236","document":"doc4.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000089924320030236/doc4.xml","form_type":"4"}},{"id":2995013,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":136688,"kind":"person","name":"Wang Ambrose","position":1,"cik":"0001829885","reported_name":"Wang Ambrose","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"CO-FOUNDER"}}],"security":"CLASS B COMMON STOCK","published_at":"2020-11-03T21:42:35.000Z","date":"2020-10-30","kind":"sale","acquired":false,"shares":599917,"ownership":{"direct":false,"nature":"By QuoteLab Holdings, Inc."},"footnotes":[{"field":"security","element":"securityTitle","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."},{"field":"kind","element":"transactionCoding","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."},{"field":"shares","element":"transactionShares","label":"F2","text":"Reflects 30% of the 1,999,725 shares of Class B Common Stock sold directly by QuoteLab Holdings, Inc.  Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"On October 27, 2020, MediaAlpha, Inc. (the \"Issuer\"), closed its initial public offering (the \"IPO\") of its shares of Class A common stock, par value $0.01 per share (the \"Class A Common Stock\").  A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the \"Class B-1 Units\" and \"QLH\", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the \"Class B Stock\")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock)."}],"balance_after":169735,"source":{"system":"sec-edgar","filing":"0000899243-20-030236","document":"doc4.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000089924320030236/doc4.xml","form_type":"4"}}]}