{"transactions":[{"id":260559,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Series A Redeemable Convertible Preferred Stock","published_at":"2006-06-28T22:28:03.000Z","date":"2006-06-26","kind":"other","acquired":true,"shares":1206258,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"kind","element":"transactionCoding","label":"F2","text":"A wholly-owned subsidiary of NBC Universal, Inc. (\"NBC\") sold the shares to an affiliate, GE Capital Equity Investments,\n Inc. (\"GECEI\")."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"$12.75684 per share."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F5","text":"Directly owned by GECEI.  Indirectly owned by General Electric Capital Corporation (\"GE Capital\") because, among other\n things, GECEI is a wholly-owned subsidiary of GE Capital.  See Exhibit 99.1, incorporated by reference herein."}],"balance_after":5339500,"derivative":{"underlying":"Common Stock","underlying_shares":1206258},"source":{"system":"sec-edgar","filing":"0000909518-06-000657","document":"nbc6-2806_form4ex.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951806000657/nbc6-2806_form4ex.xml","form_type":"4"}},{"id":260558,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Series A Redeemable Convertible Preferred Stock","published_at":"2006-06-28T22:28:03.000Z","date":"2006-06-26","kind":"other","acquired":false,"shares":1206258,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"kind","element":"transactionCoding","label":"F2","text":"A wholly-owned subsidiary of NBC Universal, Inc. (\"NBC\") sold the shares to an affiliate, GE Capital Equity Investments,\n Inc. (\"GECEI\")."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"$12.75684 per share."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F4","text":"Directly owned by NBC through a wholly-owned subsidiary. See Exhibit 99.1, incorporated by reference herein."}],"balance_after":0,"derivative":{"underlying":"Common Stock","underlying_shares":1206258},"source":{"system":"sec-edgar","filing":"0000909518-06-000657","document":"nbc6-2806_form4ex.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951806000657/nbc6-2806_form4ex.xml","form_type":"4"}},{"id":271274,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Distributor Warrant (right to buy)","published_at":"2005-11-15T22:25:18.000Z","date":"2005-11-11","kind":"other","acquired":false,"shares":1125000,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Exercise of Distributor Warrant in a cashless manner with the Issuer."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Not applicable."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F2","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":0,"derivative":{"exercise_price":8.288,"exercise_date":"2000-11-16","expiration_date":"2005-11-16","underlying":"Common Stock","underlying_shares":1125000},"source":{"system":"sec-edgar","filing":"0000909518-05-000896","document":"nbc11-15_form4ex.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951805000896/nbc11-15_form4ex.xml","form_type":"4"}},{"id":271273,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Common Stock","published_at":"2005-11-15T22:25:18.000Z","date":"2005-11-11","kind":"sale","acquired":false,"shares":843801,"price":11.05,"value":9324001.05,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Exercise of Distributor Warrant in a cashless manner with the Issuer."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F2","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":382708,"source":{"system":"sec-edgar","filing":"0000909518-05-000896","document":"nbc11-15_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951805000896/nbc11-15_form4ex.xml","form_type":"4"}},{"id":271272,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Common Stock","published_at":"2005-11-15T22:25:18.000Z","date":"2005-11-11","kind":"other","acquired":true,"shares":1125000,"price":8.288,"value":9324000.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Exercise of Distributor Warrant in a cashless manner with the Issuer."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F2","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":1226509,"source":{"system":"sec-edgar","filing":"0000909518-05-000896","document":"nbc11-15_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951805000896/nbc11-15_form4ex.xml","form_type":"4"}},{"id":277685,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":1,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}}],"security":"Common Stock","published_at":"2005-07-12T21:27:34.000Z","date":"2005-07-08","kind":"sale","acquired":false,"shares":2604932,"price":11,"value":28654252.0,"ownership":{"direct":true},"footnotes":[{"field":"date","element":"transactionDate","label":"F1","text":"Sale agreement entered into on July 8, 2005, but closing will not occur until a future date."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F2","text":"Directly owned by GE Capital Equity Investments, Inc. (\"GECEI\"). Indirectly owned by General Electric Capital Corporation\n(\"GE Capital\") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. Also indirectly owned by NBC\nUniversal, Inc. (\"NBC\") because of an agreement between GECEI and NBC regarding allocation of investment proceeds. GECEI,\nGE Capital and NBC disclaim beneficial ownership of such securities except to the extent of their respective pecuniary\ninterest. See Exhibit 99.1, incorporated by reference herein."}],"balance_after":6069486,"source":{"system":"sec-edgar","filing":"0000909518-05-000514","document":"ge7-12_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951805000514/ge7-12_form4ex.xml","form_type":"4"}},{"id":281761,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":1,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See Exhibit 99.1"}}],"security":"Common Stock","published_at":"2005-02-15T22:25:45.000Z","date":"2005-02-11","kind":"sale","acquired":false,"shares":2000000,"price":13.75,"value":27500000.0,"ownership":{"direct":true},"footnotes":[{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"Directly owned by GE Capital Equity Investments, Inc. (\"GECEI\"). Indirectly owned by General Electric Capital Corporation\n(\"GE Capital\") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. Also indirectly owned by NBC\n Universal, Inc. (\"NBC\") because of an agreement between GECEI and NBC regarding allocation of investment proceeds. GECEI, GE\nCapital and NBC disclaim beneficial ownership of such securities except to the extent of their respective pecuniary interest.\n See Exhibit 99.1, incorporated by reference herein."}],"balance_after":8674418,"source":{"system":"sec-edgar","filing":"0000909518-05-000094","document":"ge2-15_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951805000094/ge2-15_form4ex.xml","form_type":"4"}},{"id":287410,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Distributor Warrant (right to buy)","published_at":"2004-08-31T19:04:43.000Z","date":"2004-04-07","kind":"other","acquired":false,"shares":200000,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"Not applicable."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"Vests in three tranches: 4/22/99 - 200,000 shares; 4/22/00 - an additional 125,000 shares; and 11/16/00 - an additional\n1,125,000 shares. Expiration date as to: first tranche - 4/22/04; second tranche - 4/22/05; and third tranche - 11/16/05."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F4","text":"Vests in three tranches: 4/22/99 - 200,000 shares; 4/22/00 - an additional 125,000 shares; and 11/16/00 - an additional\n1,125,000 shares. Expiration date as to: first tranche - 4/22/04; second tranche - 4/22/05; and third tranche - 11/16/05."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":1250000,"derivative":{"exercise_price":8.288,"underlying":"Common Stock","underlying_shares":200000},"source":{"system":"sec-edgar","filing":"0000909518-04-000747","document":"nbc7-16_form4ex.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951804000747/nbc7-16_form4ex.xml","form_type":"4"}},{"id":287409,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Common Stock","published_at":"2004-08-31T19:04:43.000Z","date":"2004-04-07","kind":"sale","acquired":false,"shares":98491,"price":16.83,"value":1657603.53,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Partial exercise of the Distributor Warrant in a cashless manner with Issuer."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":101509,"source":{"system":"sec-edgar","filing":"0000909518-04-000747","document":"nbc7-16_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951804000747/nbc7-16_form4ex.xml","form_type":"4"}},{"id":287408,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Common Stock","published_at":"2004-08-31T19:04:43.000Z","date":"2004-04-07","kind":"other","acquired":true,"shares":200000,"price":8.288,"value":1657600.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Partial exercise of the Distributor Warrant in a cashless manner with Issuer."},{"field":"ownership.direct","element":"directOrIndirectOwnership","label":"F1","text":"Directly owned by NBC Universal, Inc. (\"NBC\")."}],"balance_after":200000,"source":{"system":"sec-edgar","filing":"0000909518-04-000747","document":"nbc7-16_form4ex.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/40545/000090951804000747/nbc7-16_form4ex.xml","form_type":"4"}}]}