{"transactions":[{"id":1504428,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2024-05-23T20:40:19.000Z","date":"2024-05-22","kind":"sale","planned":false,"acquired":false,"shares":3176923,"price":3.1936,"value":10145821.2928,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects the 1-for-4 reverse stock split of the Issuer's shares of Class A Common Stock effectuated by the Issuer on May 6, 2024."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The reported price is a volume weighted average price for multiple transactions that were executed at prices ranging from $3.00 to $3.90 per share. Each Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares and prices at which the transactions were executed."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Reflects the 1-for-4 reverse stock split of the Issuer's shares of Class A Common Stock effectuated by the Issuer on May 6, 2024."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":2000000,"source":{"system":"sec-edgar","filing":"0000950103-24-007059","document":"dp211591_4-comcast.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010324007059/dp211591_4-comcast.xml","form_type":"4"}},{"id":1720587,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Convertible Rights","published_at":"2023-12-06T21:22:39.000Z","date":"2023-12-04","kind":"exercise","planned":false,"acquired":false,"shares":1200000,"price":0,"value":0.0,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Convertible Rights shall convert for no consideration into shares of Class A Common Stock or Class B Common Stock, with the Escrow Agent (as defined in the Escrow Agreement) transferring to NBCU a number of shares of Class A Common Stock or Class B Common Stock, as applicable, up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expired on December 3, 2023."},{"field":"kind","element":"transactionCoding","label":"F1","text":"Reflects the exempt conversion pursuant to Rule 16b-6 of Convertible Rights into shares of Class A Common Stock pursuant to the terms of the Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects the exempt conversion pursuant to Rule 16b-6 of Convertible Rights into shares of Class A Common Stock pursuant to the terms of the Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Convertible Rights shall convert for no consideration into shares of Class A Common Stock or Class B Common Stock, with the Escrow Agent (as defined in the Escrow Agreement) transferring to NBCU a number of shares of Class A Common Stock or Class B Common Stock, as applicable, up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expired on December 3, 2023."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Convertible Rights shall convert for no consideration into shares of Class A Common Stock or Class B Common Stock, with the Escrow Agent (as defined in the Escrow Agreement) transferring to NBCU a number of shares of Class A Common Stock or Class B Common Stock, as applicable, up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expired on December 3, 2023."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCU is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":1200000},"source":{"system":"sec-edgar","filing":"0000950103-23-017253","document":"dp203739_4-comcast.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323017253/dp203739_4-comcast.xml","form_type":"4"}},{"id":1720586,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-12-06T21:22:39.000Z","date":"2023-12-04","kind":"exercise","planned":false,"acquired":true,"shares":1200000,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"Reflects the exempt conversion pursuant to Rule 16b-6 of Convertible Rights into shares of Class A Common Stock pursuant to the terms of the Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects the exempt conversion pursuant to Rule 16b-6 of Convertible Rights into shares of Class A Common Stock pursuant to the terms of the Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Reflects the exempt conversion pursuant to Rule 16b-6 of Convertible Rights into shares of Class A Common Stock pursuant to the terms of the Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCU is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":20707693,"source":{"system":"sec-edgar","filing":"0000950103-23-017253","document":"dp203739_4-comcast.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323017253/dp203739_4-comcast.xml","form_type":"4"}},{"id":2004771,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-21T23:28:10.000Z","date":"2023-02-21","kind":"sale","acquired":false,"shares":37176,"price":2.0287,"value":75418.9512,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on February 16, 2023 and February 21, 2023 were each executed in multiple trades at prices ranging from $2.00 to $2.195 and $2.00 to $2.07, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":19507693,"source":{"system":"sec-edgar","filing":"0000950103-23-002652","document":"dp189142_4-comcast.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323002652/dp189142_4-comcast.xml","form_type":"4"}},{"id":2004770,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-21T23:28:10.000Z","date":"2023-02-16","kind":"sale","acquired":false,"shares":487146,"price":2.0514,"value":999331.3044,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on February 16, 2023 and February 21, 2023 were each executed in multiple trades at prices ranging from $2.00 to $2.195 and $2.00 to $2.07, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":19544869,"source":{"system":"sec-edgar","filing":"0000950103-23-002652","document":"dp189142_4-comcast.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323002652/dp189142_4-comcast.xml","form_type":"4"}},{"id":2031166,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-06T23:18:31.000Z","date":"2023-02-06","kind":"sale","acquired":false,"shares":1685689,"price":2.2335,"value":3764986.3815,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on February 2, 2023, February 3, 2023 and February 6, 2023 were each executed in multiple trades at prices ranging from $2.055 to $2.4775, $2.075 to $2.3775 and $2.15 to $2.53, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":20032015,"source":{"system":"sec-edgar","filing":"0000950103-23-001910","document":"dp188423_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001910/dp188423_4-buzzfeed.xml","form_type":"4"}},{"id":2031165,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-06T23:18:31.000Z","date":"2023-02-03","kind":"sale","acquired":false,"shares":1729407,"price":2.2478,"value":3887361.0546,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on February 2, 2023, February 3, 2023 and February 6, 2023 were each executed in multiple trades at prices ranging from $2.055 to $2.4775, $2.075 to $2.3775 and $2.15 to $2.53, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":21717704,"source":{"system":"sec-edgar","filing":"0000950103-23-001910","document":"dp188423_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001910/dp188423_4-buzzfeed.xml","form_type":"4"}},{"id":2031164,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-06T23:18:31.000Z","date":"2023-02-02","kind":"sale","acquired":false,"shares":1706504,"price":2.2709,"value":3875299.9336,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on February 2, 2023, February 3, 2023 and February 6, 2023 were each executed in multiple trades at prices ranging from $2.055 to $2.4775, $2.075 to $2.3775 and $2.15 to $2.53, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":23447111,"source":{"system":"sec-edgar","filing":"0000950103-23-001910","document":"dp188423_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001910/dp188423_4-buzzfeed.xml","form_type":"4"}},{"id":2039110,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-01T23:08:36.000Z","date":"2023-02-01","kind":"sale","acquired":false,"shares":1610496,"price":2.3776,"value":3829115.2896,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on January 30, 2023, January 31, 2023 and February 1, 2023 were each executed in multiple trades at prices ranging from $2.75 to $3.465, $2.25 to $2.9275, and $2.15 to $2.6275, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":25153615,"source":{"system":"sec-edgar","filing":"0000950103-23-001657","document":"dp188134_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001657/dp188134_4-buzzfeed.xml","form_type":"4"}},{"id":2039109,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-01T23:08:36.000Z","date":"2023-01-31","kind":"sale","acquired":false,"shares":2138012,"price":2.521,"value":5389928.252,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on January 30, 2023, January 31, 2023 and February 1, 2023 were each executed in multiple trades at prices ranging from $2.75 to $3.465, $2.25 to $2.9275, and $2.15 to $2.6275, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":26764111,"source":{"system":"sec-edgar","filing":"0000950103-23-001657","document":"dp188134_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001657/dp188134_4-buzzfeed.xml","form_type":"4"}},{"id":2039108,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2023-02-01T23:08:36.000Z","date":"2023-01-30","kind":"sale","acquired":false,"shares":1977877,"price":3.2664,"value":6460537.4328,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The transactions on January 30, 2023, January 31, 2023 and February 1, 2023 were each executed in multiple trades at prices ranging from $2.75 to $3.465, $2.25 to $2.9275, and $2.15 to $2.6275, respectively. The prices reported above reflect the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F2","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":28902123,"source":{"system":"sec-edgar","filing":"0000950103-23-001657","document":"dp188134_4-buzzfeed.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010323001657/dp188134_4-buzzfeed.xml","form_type":"4"}},{"id":2439327,"issuer":{"id":6808,"kind":"organization","name":"BuzzFeed, Inc.","symbol":"BZFD"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Convertible Rights","published_at":"2022-01-10T23:13:29.000Z","date":"2021-12-03","kind":"other","acquired":true,"shares":1200000,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"kind","element":"transactionCoding","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"kind","element":"transactionCoding","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"shares","element":"transactionShares","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"derivative.underlying_shares","element":"underlyingSecurityShares","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the \"Escrow Agreement\") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC (\"NBCU\"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock (\"Make-Whole Shares\") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation."}],"balance_after":1200000,"derivative":{"underlying":"Class A Common Stock","underlying_shares":1200000},"source":{"system":"sec-edgar","filing":"0000950103-22-000394","document":"dp164935_4-comcast.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010322000394/dp164935_4-comcast.xml","form_type":"4"}},{"id":3173327,"issuer":{"id":4430,"kind":"organization","name":"PELOTON INTERACTIVE, INC.","symbol":"PTON"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class B Common Stock","published_at":"2020-04-20T20:48:57.000Z","date":"2020-04-16","kind":"exercise","acquired":false,"shares":10340864,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F2","text":"Each share of Class B common stock is convertible at any time at the option of Comcast Corporation into one share of Class A common stock. All shares of Class B common stock will automatically convert into shares of Class A common stock upon the occurrence of certain events specified in the Issuer's sixth amended and restated certificate of incorporation. Subject to such automatic conversion, the shares of Class B common stock have no expiration date."},{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects the conversion by Comcast Corporation of shares of Class B common stock into shares of Class A common stock on a one-for-one basis."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Each share of Class B common stock is convertible at any time at the option of Comcast Corporation into one share of Class A common stock. All shares of Class B common stock will automatically convert into shares of Class A common stock upon the occurrence of certain events specified in the Issuer's sixth amended and restated certificate of incorporation. Subject to such automatic conversion, the shares of Class B common stock have no expiration date."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F2","text":"Each share of Class B common stock is convertible at any time at the option of Comcast Corporation into one share of Class A common stock. All shares of Class B common stock will automatically convert into shares of Class A common stock upon the occurrence of certain events specified in the Issuer's sixth amended and restated certificate of incorporation. Subject to such automatic conversion, the shares of Class B common stock have no expiration date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F2","text":"Each share of Class B common stock is convertible at any time at the option of Comcast Corporation into one share of Class A common stock. All shares of Class B common stock will automatically convert into shares of Class A common stock upon the occurrence of certain events specified in the Issuer's sixth amended and restated certificate of incorporation. Subject to such automatic conversion, the shares of Class B common stock have no expiration date."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; Comcast Corporation owns 100% of NBCUniversal, LLC's common equity (through wholly owned subsidiaries). Each Reporting Person disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein."}],"balance_after":0,"derivative":{"underlying":"Class A Common Stock","underlying_shares":10340864},"source":{"system":"sec-edgar","filing":"0000950103-20-007755","document":"dp126283_4-comcastcorp.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010320007755/dp126283_4-comcastcorp.xml","form_type":"4"}},{"id":3173326,"issuer":{"id":4430,"kind":"organization","name":"PELOTON INTERACTIVE, INC.","symbol":"PTON"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2020-04-20T20:48:57.000Z","date":"2020-04-16","kind":"sale","acquired":false,"shares":5200000,"price":34.21,"value":177892000.0,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; Comcast Corporation owns 100% of NBCUniversal, LLC's common equity (through wholly owned subsidiaries). Each Reporting Person disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein."}],"balance_after":5140864,"source":{"system":"sec-edgar","filing":"0000950103-20-007755","document":"dp126283_4-comcastcorp.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010320007755/dp126283_4-comcastcorp.xml","form_type":"4"}},{"id":3173325,"issuer":{"id":4430,"kind":"organization","name":"PELOTON INTERACTIVE, INC.","symbol":"PTON"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Class A Common Stock","published_at":"2020-04-20T20:48:57.000Z","date":"2020-04-16","kind":"exercise","acquired":true,"shares":10340864,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Reflects the conversion by Comcast Corporation of shares of Class B common stock into shares of Class A common stock on a one-for-one basis."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Each share of Class B common stock is convertible at any time at the option of Comcast Corporation into one share of Class A common stock. All shares of Class B common stock will automatically convert into shares of Class A common stock upon the occurrence of certain events specified in the Issuer's sixth amended and restated certificate of incorporation. Subject to such automatic conversion, the shares of Class B common stock have no expiration date."},{"field":"ownership.nature","element":"natureOfOwnership","label":"F3","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; Comcast Corporation owns 100% of NBCUniversal, LLC's common equity (through wholly owned subsidiaries). Each Reporting Person disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein."}],"balance_after":10340864,"source":{"system":"sec-edgar","filing":"0000950103-20-007755","document":"dp126283_4-comcastcorp.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/902739/000095010320007755/dp126283_4-comcastcorp.xml","form_type":"4"}},{"id":4476007,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":1651,"kind":"organization","name":"COMCAST CORP","symbol":"CMCSA","position":1,"cik":"0001166691","reported_name":"COMCAST CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":90678,"kind":"organization","name":"NBCUniversal, LLC","position":2,"cik":"0001512267","reported_name":"NBCUniversal, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":3,"cik":"0000902739","reported_name":"NBCUniversal Media, LLC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}}],"security":"Common Stock","published_at":"2017-01-31T15:19:51.000Z","date":"2017-01-31","kind":"sale","acquired":false,"shares":4400000,"price":1.12,"value":4928000.0,"ownership":{"direct":false,"nature":"By Subsidiary"},"footnotes":[{"field":"ownership.nature","element":"natureOfOwnership","label":"F1","text":"NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; Comcast Corporation owns 100% of NBCUniversal, LLC (through wholly owned subsidiaries)."}],"balance_after":2741849,"source":{"system":"sec-edgar","filing":"0000950103-17-000830","document":"dp72410_4-comcast.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/870826/000095010317000830/dp72410_4-comcast.xml","form_type":"4"}},{"id":260559,"issuer":{"id":12386,"kind":"organization","name":"iMedia Brands, Inc.","symbol":"IMBI"},"owners":[{"id":13650,"kind":"organization","name":"NBCUniversal Media, LLC","position":1,"cik":"0000902739","reported_name":"NBC Universal, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":13651,"kind":"organization","name":"National Broadcasting CO Holding, Inc.","position":2,"cik":"0001295844","reported_name":"National Broadcasting CO Holding, Inc.","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":12387,"kind":"organization","name":"GE CAPITAL EQUITY INVESTMENTS INC","position":3,"cik":"0001093083","reported_name":"GE CAPITAL EQUITY INVESTMENTS INC","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12444,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL CORP","position":4,"cik":"0000040554","reported_name":"GENERAL ELECTRIC CAPITAL CORP","relationship":{"director":false,"officer":false,"ten_percent_owner":true,"other":false}},{"id":12936,"kind":"organization","name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","position":5,"cik":"0000797463","reported_name":"GENERAL ELECTRIC CAPITAL SERVICES INC/CT","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}},{"id":2813,"kind":"organization","name":"GENERAL ELECTRIC CO","position":6,"cik":"0000040545","reported_name":"GENERAL ELECTRIC CO","relationship":{"director":false,"officer":false,"ten_percent_owner":false,"other":true,"other_text":"See (1) to Joint Filer Info"}}],"security":"Series A Redeemable Convertible Preferred Stock","published_at":"2006-06-28T22:28:03.000Z","date":"2006-06-26","kind":"other","acquired":true,"shares":1206258,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_price","element":"conversionOrExercisePrice","label":"F1","text":"The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common\n Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a \"change of\n control\" at $8.29 per share plus declared and unpaid dividends."},{"field":"kind","element":"transactionCoding","label":"F2","text":"A wholly-owned subsidiary of NBC Universal, Inc. (\"NBC\") sold the shares to an affiliate, GE Capital Equity Investments,\n Inc. 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Indirectly owned by General Electric Capital Corporation (\"GE Capital\") because, among other\n things, GECEI is a wholly-owned subsidiary of GE Capital.  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