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These shares were sold in multiple transactions at prices ranging from $40.00 to $40.95, inclusive."}],"balance_after":0,"source":{"system":"sec-edgar","filing":"0001213900-21-004462","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390021004462/ownership.xml","form_type":"4"}},{"id":2895523,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":112019,"kind":"person","name":"McGarvey Casey Kale","position":1,"cik":"0001731810","reported_name":"McGarvey Casey Kale","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Legal Officer"}}],"security":"Class A Common Stock","published_at":"2021-01-26T17:58:22.000Z","date":"2021-01-25","kind":"sale","acquired":false,"shares":5000,"price":41.025,"value":205125.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.00 to $41.05, inclusive."}],"balance_after":50000,"source":{"system":"sec-edgar","filing":"0001213900-21-004462","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390021004462/ownership.xml","form_type":"4"}},{"id":2895522,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":112019,"kind":"person","name":"McGarvey Casey Kale","position":1,"cik":"0001731810","reported_name":"McGarvey Casey Kale","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Legal Officer"}}],"security":"Class A Common Stock","published_at":"2021-01-26T17:58:22.000Z","date":"2021-01-25","kind":"exercise","acquired":true,"shares":55000,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date."}],"balance_after":55000,"source":{"system":"sec-edgar","filing":"0001213900-21-004462","document":"ownership.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390021004462/ownership.xml","form_type":"4"}},{"id":2913836,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":112019,"kind":"person","name":"McGarvey Casey Kale","position":1,"cik":"0001731810","reported_name":"McGarvey Casey Kale","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Legal Officer"}}],"security":"Class B Common Stock","published_at":"2021-01-07T13:13:33.000Z","date":"2020-12-30","kind":"gift","acquired":false,"shares":22258,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended."}],"balance_after":150000,"derivative":{"exercise_price":0,"underlying":"Class A Common Stock","underlying_shares":22258},"source":{"system":"sec-edgar","filing":"0001213900-21-000843","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390021000843/ownership.xml","form_type":"5"}},{"id":3021719,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":112019,"kind":"person","name":"McGarvey Casey Kale","position":1,"cik":"0001731810","reported_name":"McGarvey Casey Kale","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Legal Officer"}}],"security":"Employee Stock Option (right to buy)","published_at":"2020-09-28T13:47:07.000Z","date":"2020-05-18","kind":"grant","acquired":true,"shares":15777,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"25% of the options granted vest and became exercisable on March 15, 2021. The remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2021 in the amount of one-forty-eighth of the full amount for the remaining three years."}],"balance_after":15777,"derivative":{"exercise_price":13.12,"expiration_date":"2025-05-18","underlying":"Class A Common Stock","underlying_shares":15777},"source":{"system":"sec-edgar","filing":"0001213900-20-028622","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390020028622/ownership.xml","form_type":"4"}},{"id":3105660,"issuer":{"id":7764,"kind":"organization","name":"Purple Innovation, Inc."},"owners":[{"id":112019,"kind":"person","name":"McGarvey Casey Kale","position":1,"cik":"0001731810","reported_name":"McGarvey Casey 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shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date."},{"field":"kind","element":"transactionCoding","label":"F2","text":"The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F1","text":"The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date."},{"field":"derivative.expiration_date","element":"expirationDate","label":"F1","text":"The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading \"Exchange Agreement\" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date."}],"balance_after":172258,"derivative":{"underlying":"Class A Common 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The remaining 75% of the options will vest and become exercisable 1/48th of the initial option grant in equal monthly installments on the first day of each calendar month beginning on April 1, 2020."}],"balance_after":56037,"derivative":{"exercise_price":6.51,"expiration_date":"2024-05-22","underlying":"Class A Common Stock","underlying_shares":56037},"source":{"system":"sec-edgar","filing":"0001213900-19-009675","document":"ownership.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1731810/000121390019009675/ownership.xml","form_type":"4"}}]}