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The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":5052,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2131886,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-10-26T20:50:56.000Z","date":"2022-10-25","kind":"sale","acquired":false,"shares":1100,"price":413.12,"value":454432.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,100 shares is from $412.69 to $413.61. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":6635,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2131885,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-10-26T20:50:56.000Z","date":"2022-10-25","kind":"sale","acquired":false,"shares":917,"price":411.97,"value":377776.49,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 917 shares is from $411.63 to $412.57. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":7735,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2131884,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-10-26T20:50:56.000Z","date":"2022-10-25","kind":"sale","acquired":false,"shares":700,"price":410.75,"value":287525.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 700 shares is from $410.29 to $411.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":8652,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2131883,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-10-26T20:50:56.000Z","date":"2022-10-25","kind":"sale","acquired":false,"shares":400,"price":409.48,"value":163792.0,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $409.17 to $409.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":9352,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2131882,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-10-26T20:50:56.000Z","date":"2022-10-25","kind":"exercise","acquired":true,"shares":5000,"price":201.91,"value":1009550.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":9752,"source":{"system":"sec-edgar","filing":"0001562180-22-007326","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022007326/primarydocument.xml","form_type":"4"}},{"id":2309454,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"1-1-2018 Stock Option","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"exercise","acquired":false,"shares":1008,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F7","text":"The option vested in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022."}],"balance_after":0,"derivative":{"exercise_price":191.1,"exercise_date":"2020-03-01","expiration_date":"2027-12-31","underlying":"Class A Common","underlying_shares":3023},"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309453,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"sale","acquired":false,"shares":25,"price":390.54,"value":9763.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."}],"balance_after":4752,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309452,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"sale","acquired":false,"shares":179,"price":389.76,"value":69767.04,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 179 shares is from $389.52  to $390.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4777,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309451,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"sale","acquired":false,"shares":296,"price":389.04,"value":115155.84,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 296 shares is from $388.50 to $389.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4956,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309450,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"sale","acquired":false,"shares":274,"price":387.09,"value":106062.66,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 274 shares is from $386.90 to $387.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":5252,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309449,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"sale","acquired":false,"shares":234,"price":386.04,"value":90333.36,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 234 shares is from $385.87 to $386.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":5526,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2309448,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-04-04T12:11:59.000Z","date":"2022-04-01","kind":"exercise","acquired":true,"shares":1008,"price":191.1,"value":192628.8,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions."}],"balance_after":5760,"source":{"system":"sec-edgar","filing":"0001562180-22-003082","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022003082/primarydocument.xml","form_type":"4"}},{"id":2362373,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"March 1, 2022 Stock Option","published_at":"2022-03-02T21:25:01.000Z","date":"2022-03-01","kind":"grant","acquired":true,"shares":1627,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F5","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2022. The extent to which the options become exercisable is dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2023 over Fiscal Year 2021. The Compensation Committee will determine if the performance criteria have been achieved prior to March 1, 2024. If the performance criteria is achieved, the options vest in three equal installments on March 1 in the years 2024-2026, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations."}],"balance_after":1627,"derivative":{"exercise_price":383.46,"exercise_date":"2024-03-01","expiration_date":"2032-02-29","underlying":"Class A Common","underlying_shares":1627},"source":{"system":"sec-edgar","filing":"0001562180-22-002114","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002114/primarydocument.xml","form_type":"4"}},{"id":2362372,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"March 1, 2020 Stock Option","published_at":"2022-03-02T21:25:01.000Z","date":"2022-03-01","kind":"grant","acquired":true,"shares":627,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2020. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. In February 2022, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2022-2024, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations."}],"balance_after":1883,"derivative":{"exercise_price":370.79,"exercise_date":"2022-03-01","expiration_date":"2030-02-28","underlying":"Class A Common","underlying_shares":1883},"source":{"system":"sec-edgar","filing":"0001562180-22-002114","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002114/primarydocument.xml","form_type":"4"}},{"id":2362371,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"March 1, 2019 Stock Option","published_at":"2022-03-02T21:25:01.000Z","date":"2022-03-01","kind":"grant","acquired":true,"shares":637,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2019. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. In February 2021, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2021-2023, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations."}],"balance_after":1274,"derivative":{"exercise_price":312.56,"exercise_date":"2021-03-01","expiration_date":"2029-02-28","underlying":"Class A Common","underlying_shares":1911},"source":{"system":"sec-edgar","filing":"0001562180-22-002114","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002114/primarydocument.xml","form_type":"4"}},{"id":2362370,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-03-02T21:25:01.000Z","date":"2022-03-01","kind":"sale","acquired":false,"shares":456,"price":388.12,"value":176982.72,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions. A total of 456 restricted shares vested on the Transaction Date."}],"balance_after":4752,"source":{"system":"sec-edgar","filing":"0001562180-22-002114","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002114/primarydocument.xml","form_type":"4"}},{"id":2362369,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-03-02T21:25:01.000Z","date":"2022-03-01","kind":"grant","acquired":true,"shares":756,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"On March 1, 2022, the Issuer granted 756 RSUs to the Reporting Person under the Issuer's Employee Equity Incentive Plan (\"EEIP\"). The shares will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates, and subject to accelerated vesting in certain situations."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,490 shares of restricted stock subject to vesting conditions. A total of 456 restricted shares vested on the Transaction Date."}],"balance_after":5208,"source":{"system":"sec-edgar","filing":"0001562180-22-002114","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022002114/primarydocument.xml","form_type":"4"}},{"id":2451316,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"1-1-2016 Stock Option","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"exercise","acquired":false,"shares":6000,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F14","text":"The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":31572,"derivative":{"exercise_price":201.91,"exercise_date":"2021-01-01","expiration_date":"2025-12-31","underlying":"Class A Common","underlying_shares":50096},"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":17,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451315,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":393,"price":519.61,"value":204206.73,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F13","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 393 shares is from $519.20 to $519.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4452,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":16,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451314,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":500,"price":518.57,"value":259285.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F12","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $518.15 to $519.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":4845,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":15,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451313,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":595,"price":517.26,"value":307769.7,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F11","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 595 shares is from $516.98 to $517.68. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":5345,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":14,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451312,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":913,"price":516.32,"value":471400.16,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F10","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 913 shares is from $515.90 to $516.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":5940,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451311,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":953,"price":515.4,"value":491176.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F9","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 953 shares is from $514.87 to $515.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":6853,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451310,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":1041,"price":514.37,"value":535459.17,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F8","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,041 shares is from $513.82 to $514.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":7806,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451309,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":200,"price":511.59,"value":102318.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."}],"balance_after":8847,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451308,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":200,"price":510.85,"value":102170.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $510.59 to $511.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":9047,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451307,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":100,"price":508.15,"value":50815.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."}],"balance_after":9247,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451306,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":205,"price":504.06,"value":103332.3,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $504.05 to $504.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":9347,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451305,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":100,"price":502.64,"value":50264.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $502.51  to $502.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":9552,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451304,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":100,"price":501.15,"value":50115.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."}],"balance_after":9652,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451303,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":100,"price":496.88,"value":49688.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."}],"balance_after":9752,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451302,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":400,"price":495.18,"value":198072.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $495.10 to $496.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."}],"balance_after":9852,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451301,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"sale","acquired":false,"shares":200,"price":493.96,"value":98792.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $493.88 to $494.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,190 shares of restricted stock subject to vesting conditions."}],"balance_after":10252,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2451300,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2022-01-04T13:47:56.000Z","date":"2022-01-03","kind":"exercise","acquired":true,"shares":6000,"price":201.91,"value":1211460.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,190 shares of restricted stock subject to vesting conditions."}],"balance_after":10452,"source":{"system":"sec-edgar","filing":"0001562180-22-000057","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218022000057/primarydocument.xml","form_type":"4"}},{"id":2731199,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-05-04T12:39:51.000Z","date":"2021-05-03","kind":"exercise","acquired":false,"shares":637,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"The option vests in three annual installments: the first on March 1, 2021, and the final vesting on March 1, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":0,"derivative":{"exercise_price":312.56,"exercise_date":"2021-03-01","expiration_date":"2029-02-28","underlying":"Class A Common","underlying_shares":637},"source":{"system":"sec-edgar","filing":"0001562180-21-003108","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021003108/primarydocument.xml","form_type":"4"}},{"id":2731198,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales 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conditions."}],"balance_after":4452,"source":{"system":"sec-edgar","filing":"0001562180-21-003108","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021003108/primarydocument.xml","form_type":"4"}},{"id":2731197,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-05-04T12:39:51.000Z","date":"2021-05-03","kind":"exercise","acquired":true,"shares":637,"price":312.56,"value":199100.72,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 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The range of sale prices for the 48 shares is from $1071.01 to $1071.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4498,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2816001,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":113,"price":1068.72,"value":120765.36,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 113 shares is from $1068.38 to $1069.13. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4546,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2816000,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":45,"price":1063.93,"value":47876.85,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 45 shares is from $1063.59 to $1064.26. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4659,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2815999,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":3,"price":1061.66,"value":3184.98,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3 shares is from $1061.42 to $1062.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4704,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2815998,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":9,"price":1060.54,"value":9544.86,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 9 shares is from $1060.40 to $1061.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4707,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2815997,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":11,"price":1059.12,"value":11650.32,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 11 shares is from $1059.00 to $1059.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4716,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2815996,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":68,"price":1053.38,"value":71629.84,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 68 shares is from $1053.36 to $1053.41. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4727,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2815995,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-03T21:37:48.000Z","date":"2021-03-01","kind":"sale","acquired":false,"shares":45,"price":1048.99,"value":47204.55,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 45 shares is from $1063.59 to $1064.26. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions."}],"balance_after":4795,"source":{"system":"sec-edgar","filing":"0001562180-21-001910","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001910/primarydocument.xml","form_type":"4"}},{"id":2822379,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-03-02T21:01:43.000Z","date":"2021-03-01","kind":"grant","acquired":true,"shares":625,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F4","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain\ncompounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the\nCompensation Committee before March 1, 2023."}],"balance_after":625,"derivative":{"exercise_price":1028.71,"exercise_date":"2023-03-01","expiration_date":"2031-02-28","underlying":"Class A Common","underlying_shares":625},"source":{"system":"sec-edgar","filing":"0001562180-21-001756","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001756/primarydocument.xml","form_type":"4"}},{"id":2822378,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Performance Stock Option (Right to Buy)","published_at":"2021-03-02T21:01:43.000Z","date":"2021-03-01","kind":"grant","acquired":true,"shares":637,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"derivative.exercise_date","element":"exerciseDate","label":"F3","text":"The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual\ngrowth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021."}],"balance_after":637,"derivative":{"exercise_price":312.56,"exercise_date":"2021-03-01","expiration_date":"2029-02-28","underlying":"Class A Common","underlying_shares":637},"source":{"system":"sec-edgar","filing":"0001562180-21-001756","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001756/primarydocument.xml","form_type":"4"}},{"id":2822377,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-03-02T21:01:43.000Z","date":"2021-03-01","kind":"grant","acquired":true,"shares":274,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"Represents a grant of Restricted Stock Units (\"RSUs\") under the Issuer's Restated Employee Equity Incentive Plan (\"EEIP\") for 274 shares, which will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,452 shares of restricted stock subject to vesting conditions. A total of 388 restricted shares vested on the Transaction Date."}],"balance_after":4840,"source":{"system":"sec-edgar","filing":"0001562180-21-001756","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021001756/primarydocument.xml","form_type":"4"}},{"id":2922699,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":100,"price":984.11,"value":98411.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F12","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $983.99 to $984.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4588,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":10,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922698,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":13,"price":977.88,"value":12712.44,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F11","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 13 shares is from $977.19 to $978.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4688,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":9,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922697,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":82,"price":976.32,"value":80058.24,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F10","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 82 shares is from $976.03 to $976.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4701,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":8,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922696,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":205,"price":974.9,"value":199854.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F9","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $974.89 to $975.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4783,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":7,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922695,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":7,"price":973.86,"value":6817.02,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F8","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7 shares is from $973.03 to $974.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4988,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922694,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":313,"price":972.96,"value":304536.48,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F7","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 313 shares is from $972.00 to $972.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":4995,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922693,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":125,"price":971.71,"value":121463.75,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F6","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 125 shares is from $971.00 to $971.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":5308,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922692,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":172,"price":970.29,"value":166889.88,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F5","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 172 shares is from $970.00 to $970.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":5433,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922691,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":387,"price":969.38,"value":375150.06,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 387 shares is from $969.00 to $969.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":5605,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922690,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:29.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":472,"price":968.68,"value":457216.96,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 472 shares is from $968.00 to $968.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":5992,"source":{"system":"sec-edgar","filing":"0001562180-21-000074","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000074/primarydocument.xml","form_type":"4"}},{"id":2922689,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"exercise","acquired":false,"shares":12524,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F29","text":"The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":0,"derivative":{"exercise_price":201.91,"exercise_date":"2021-01-01","expiration_date":"2025-12-31","underlying":"Class A Common","underlying_shares":12524},"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":31,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922688,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Stock Option (Right to Buy)","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"exercise","acquired":false,"shares":1008,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"derivative.exercise_date","element":"exerciseDate","label":"F28","text":"The option vests in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates."}],"balance_after":0,"derivative":{"exercise_price":191.1,"exercise_date":"2020-03-01","expiration_date":"2027-12-31","underlying":"Class A Common","underlying_shares":1008},"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"derivative","row_type":"transaction","position":30,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922687,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":150,"price":967.6,"value":145140.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F27","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 150 shares is from $967.00 to $967.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":6464,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":29,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922686,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":397,"price":965.44,"value":383279.68,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F26","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 397 shares is from $965.27 to $966.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":6614,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":28,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922685,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":583,"price":964.35,"value":562216.05,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F25","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 583 shares is from $964.25 to $965.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":7011,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":27,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922684,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":325,"price":963.7,"value":313202.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F24","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 325 shares is from $963.25 to $964.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":7594,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":26,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922683,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":108,"price":962.22,"value":103919.76,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F23","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 108 shares is from $962.00 to $962.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":7919,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":25,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922682,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":168,"price":961.69,"value":161563.92,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F22","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 168 shares is from $961.00 to $961.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8027,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":24,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922681,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":45,"price":960,"value":43200.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F21","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 45 shares is from $960.00 to $960.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8195,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":23,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922680,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":98,"price":958.74,"value":93956.52,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F20","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 98 shares is from $958.70 to $959.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8240,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":22,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922679,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":107,"price":956.67,"value":102363.69,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F19","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $956.66 to $957.33. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8338,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":21,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922678,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":320,"price":954.78,"value":305529.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F18","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 320 shares is from $954.53 to $955.12. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8445,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":20,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922677,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":432,"price":953.67,"value":411985.44,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F17","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 432 shares is from $953.41 to $954.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":8765,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":19,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922676,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":548,"price":952.65,"value":522052.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F16","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 548 shares is from $952.17 to $953.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":9197,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":18,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922675,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":408,"price":950.53,"value":387816.24,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F15","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 408 shares is from $949.98 to $950.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":9745,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":17,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922674,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":297,"price":949.04,"value":281864.88,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F14","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 297 shares is from $948.87 to $949.70. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":10153,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":16,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922673,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":271,"price":948.53,"value":257051.63,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F13","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 271 shares is from $947.85 to $948.81. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":10450,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":15,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922672,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":429,"price":947.29,"value":406387.41,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F12","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 429 shares is from $946.81 to $947.67. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":10721,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":14,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922671,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":161,"price":945.87,"value":152285.07,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F11","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 161 shares is from $945.76 to $945.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":11150,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":13,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922670,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":200,"price":944.42,"value":188884.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":11311,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":12,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}},{"id":2922669,"issuer":{"id":4577,"kind":"organization","name":"BOSTON BEER CO INC","symbol":"SAM"},"owners":[{"id":111032,"kind":"person","name":"Geist John C","position":1,"cik":"0001393650","reported_name":"Geist John C","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Sales Officer"}}],"security":"Class A Common","published_at":"2021-01-05T21:01:06.000Z","date":"2021-01-04","kind":"sale","acquired":false,"shares":800,"price":943.52,"value":754816.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020."},{"field":"price","element":"transactionPricePerShare","label":"F10","text":"The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $943.11 to $944.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The shares reported include 4,566 shares of restricted stock subject to vesting conditions."}],"balance_after":11511,"source":{"system":"sec-edgar","filing":"0001562180-21-000071","document":"primarydocument.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":11,"url":"https://www.sec.gov/Archives/edgar/data/949870/000156218021000071/primarydocument.xml","form_type":"4"}}],"next_cursor":"2021-01-05T21:01:06.000000Z,2922669"}