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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":834549,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640646,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-13","kind":"sale","planned":true,"acquired":false,"shares":6667,"price":10.1124,"value":67419.3708,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":841216,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640645,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-12","kind":"sale","planned":true,"acquired":false,"shares":6667,"price":10.1495,"value":67666.7165,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":797620,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640643,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-13","kind":"sale","planned":true,"acquired":false,"shares":1067,"price":10.122,"value":10800.174,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":798687,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640642,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-12","kind":"sale","planned":true,"acquired":false,"shares":1067,"price":10.1447,"value":10824.3949,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":799754,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4625839,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-09-23T23:51:44.000Z","date":"2026-09-22","kind":"sale","planned":true,"acquired":false,"shares":6667,"price":10.7776,"value":71854.2592,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":854550,"source":{"system":"sec-edgar","filing":"0001818383-26-000241","document":"wk-form4_1790207501.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000241/wk-form4_1790207501.xml","form_type":"4"}},{"id":4625838,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-09-23T23:51:44.000Z","date":"2026-09-21","kind":"sale","planned":true,"acquired":false,"shares":6667,"price":10.5319,"value":70216.1773,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":801888,"source":{"system":"sec-edgar","filing":"0001818383-26-000241","document":"wk-form4_1790207501.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000241/wk-form4_1790207501.xml","form_type":"4"}},{"id":4620052,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-09-16T22:36:28.000Z","date":"2026-09-16","kind":"sale","planned":true,"acquired":false,"shares":7273,"price":11.2379,"value":81733.2467,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":992369,"source":{"system":"sec-edgar","filing":"0001818383-26-000208","document":"wk-form4_1786571244.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000208/wk-form4_1786571244.xml","form_type":"4"}},{"id":689341,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-08-12T21:47:27.000Z","date":"2026-08-10","kind":"sale","planned":true,"acquired":false,"shares":8205,"price":13.5685,"value":111329.5425,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1000574,"source":{"system":"sec-edgar","filing":"0001818383-26-000208","document":"wk-form4_1786571244.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000208/wk-form4_1786571244.xml","form_type":"4"}},{"id":689340,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-08-12T21:47:27.000Z","date":"2026-08-12","kind":"sale","planned":true,"acquired":false,"shares":3282,"price":12.8851,"value":42288.8982,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.73 to $13.01 per share. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1061112,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":704766,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-22T23:16:12.000Z","date":"2026-07-21","kind":"sale","planned":true,"acquired":false,"shares":9524,"price":14.3296,"value":136475.1104,"ownership":{"direct":false,"nature":"By O.N.E. 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