{"transactions":[{"id":4619058,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":182960,"kind":"person","name":"McCarthy Dennis James","position":1,"cik":"0002153122","reported_name":"McCarthy Dennis James","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Revenue Officer"}}],"security":"Common Stock","published_at":"2026-09-16T17:37:50.000Z","date":"2026-09-14","kind":"purchase","planned":false,"acquired":true,"shares":15.89,"price":108.14,"value":1718.3446,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"These shares were acquired pursuant to a dividend reinvestment feature of Mr. McCarthy's brokerage account."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"This number represents the total amount of shares owned by Mr. McCarthy, rounded to the nearest whole share."}],"balance_after":29546,"source":{"system":"sec-edgar","filing":"0002153122-26-000005","document":"wk-form4_1789580268.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/2153122/000215312226000005/wk-form4_1789580268.xml","form_type":"4"}},{"id":701915,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":28142,"kind":"person","name":"Lakhwara Praniti","position":1,"cik":"0002026080","reported_name":"Lakhwara Praniti","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-07-29T20:38:13.000Z","date":"2026-07-28","kind":"sale","planned":false,"acquired":false,"shares":2802,"price":106.12,"value":297348.24,"ownership":{"direct":true},"balance_after":4458,"source":{"system":"sec-edgar","filing":"0002026080-26-000004","document":"wk-form4_1785357490.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000202608026000004/wk-form4_1785357490.xml","form_type":"4"}},{"id":707728,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-07-17T15:35:41.000Z","date":"2026-07-15","kind":"grant","planned":false,"acquired":true,"shares":730,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 730 shares of common stock represented by restricted stock units, which will vest on July 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 22,235 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23;"}],"balance_after":49574,"source":{"system":"sec-edgar","filing":"0001321140-26-000008","document":"wk-form4_1784302538.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000132114026000008/wk-form4_1784302538.xml","form_type":"4"}},{"id":735455,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":28142,"kind":"person","name":"Lakhwara Praniti","position":1,"cik":"0002026080","reported_name":"Lakhwara Praniti","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:22:56.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 5,622 unrestricted shares; and (b) the new grant for 1,638 restricted stock units."}],"balance_after":7260,"source":{"system":"sec-edgar","filing":"0002026080-26-000002","document":"wk-form4_1781734974.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000202608026000002/wk-form4_1781734974.xml","form_type":"4"}},{"id":735456,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":34843,"kind":"person","name":"Natarajan Rajesh","position":1,"cik":"0001812674","reported_name":"Natarajan Rajesh","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:21:49.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 6,275 unrestricted stock units; (b) 3,432 unvested restricted stock units granted 6/22/20; (c) 1,803 unvested restricted stock units granted 6/15/21; (d) 339 unvested restricted stock units granted 9/15/21; (e) 373 unvested restricted stock units granted 12/15/21; (f) 2,650 unvested restricted stock units granted 6/15/22; (g) 4,932 unvested restricted stock units granted 6/15/23;  and (h) the new grant for 1,638 restricted stock units."}],"balance_after":21442,"source":{"system":"sec-edgar","filing":"0001812674-26-000004","document":"wk-form4_1781734906.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000181267426000004/wk-form4_1781734906.xml","form_type":"4"}},{"id":735454,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37514,"kind":"person","name":"St Clair Joyce","position":1,"cik":"0001393081","reported_name":"St Clair Joyce","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:15:41.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 6,275 unrestricted shares; (b) 3,394 unvested restricted stock units granted 8/15/23; and (b) the new grant for 1,638 restricted stock units"}],"balance_after":11307,"source":{"system":"sec-edgar","filing":"0001393081-26-000002","document":"wk-form4_1781734539.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000139308126000002/wk-form4_1781734539.xml","form_type":"4"}},{"id":735453,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:13:14.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a)  11,000  unrestricted shares; and (b) the new grant for 1,638 restricted stock units."}],"balance_after":12638,"source":{"system":"sec-edgar","filing":"0001614143-26-000004","document":"wk-form4_1781734392.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000161414326000004/wk-form4_1781734392.xml","form_type":"4"}},{"id":735452,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37512,"kind":"person","name":"THERIAULT TIMOTHY J","position":1,"cik":"0001190305","reported_name":"THERIAULT TIMOTHY J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:10:50.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 10,275 unrestricted shares; (b) 519 unvested restricted stock units granted 10/17/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j)  the new grant for 1,638 restricted stock units."}],"balance_after":27384,"source":{"system":"sec-edgar","filing":"0001190305-26-000002","document":"wk-form4_1781734247.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000119030526000002/wk-form4_1781734247.xml","form_type":"4"}},{"id":735451,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37511,"kind":"person","name":"TURNEY SHAREN J","position":1,"cik":"0001363500","reported_name":"TURNEY SHAREN J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:08:21.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 8,000 unrestricted shares; (b) 1,114 unvested restricted stock units granted 6/24/19; (c) 3,432 unvested restricted stock units granted 6/22/20; (d) 1,408 unvested restricted stock units granted 6/15/21; (e) 2,650 unvested restricted stock units granted 6/15/22; (f) 4,932 unvested restricted stock units granted 6/15/23; and (g) the new grant for 1,638 restricted stock units."}],"balance_after":23174,"source":{"system":"sec-edgar","filing":"0001363500-26-000004","document":"wk-form4_1781734099.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000136350026000004/wk-form4_1781734099.xml","form_type":"4"}},{"id":735450,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:07:24.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 21,564 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23;"}],"balance_after":48844,"source":{"system":"sec-edgar","filing":"0001321140-26-000006","document":"wk-form4_1781734041.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000132114026000006/wk-form4_1781734041.xml","form_type":"4"}},{"id":735449,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":31715,"kind":"person","name":"Tucker Laurie Anne","position":1,"cik":"0001391264","reported_name":"Tucker Laurie Anne","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-06-17T22:06:33.000Z","date":"2026-06-15","kind":"grant","planned":false,"acquired":true,"shares":1638,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,638 shares of common stock represented by restricted stock units, which will vest on June 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 10,761 unrestricted shares; (b) 1,179 unvested restricted stock units granted 6/27/16; (c) 1,085 unvested restricted stock units granted 6/26/17; (d) 1,341 unvested restricted stock units granted 6/25/18; (e) 1,645 unvested restricted stock units granted 6/24/19; (f) 5,007 unvested restricted stock units granted 6/22/20; (g) 1,731 unvested restricted stock units granted 6/15/21; (h) 206 unvested restricted stock units granted 9/15/21; (i) 227 unvested restricted stock units granted 12/15/21; (j) 257 unvested restricted stock units granted 3/15/22; (k) 2,650 unvested restricted stock units granted 6/15/22; (l) 369 unvested restricted stock units granted 7/15/22; (m) 464 unvested restricted stock units granted 10/17/22; (n) 437 unvested restricted stock units granted 1/17/23;"}],"balance_after":35459,"source":{"system":"sec-edgar","filing":"0001391264-26-000002","document":"wk-form4_1781733990.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000139126426000002/wk-form4_1781733990.xml","form_type":"4"}},{"id":758134,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-06-01T21:36:26.000Z","date":"2026-05-29","kind":"sale","planned":true,"acquired":false,"shares":1000,"price":89.57,"value":89570.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.51 to $89.64, inclusive."}],"balance_after":582241,"source":{"system":"sec-edgar","filing":"0001801850-26-000005","document":"wk-form4_1780349784.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000005/wk-form4_1780349784.xml","form_type":"4"}},{"id":758133,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-06-01T21:36:26.000Z","date":"2026-05-29","kind":"sale","planned":true,"acquired":false,"shares":12500,"price":89.17,"value":1114625.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.50 to $89.49, inclusive."}],"balance_after":583241,"source":{"system":"sec-edgar","filing":"0001801850-26-000005","document":"wk-form4_1780349784.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000005/wk-form4_1780349784.xml","form_type":"4"}},{"id":758132,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-06-01T21:36:26.000Z","date":"2026-05-29","kind":"sale","planned":true,"acquired":false,"shares":1500,"price":88.23,"value":132345.0,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.48 to $88.43, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4."}],"balance_after":595741,"source":{"system":"sec-edgar","filing":"0001801850-26-000005","document":"wk-form4_1780349784.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000005/wk-form4_1780349784.xml","form_type":"4"}},{"id":767091,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-05-22T15:19:13.000Z","date":"2026-05-21","kind":"purchase","planned":false,"acquired":true,"shares":698,"price":86.43,"value":60328.14,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total amount of securities beneficially owned includes: (a) 8,198 unrestricted shares; and (b) 2,802 unvested restricted stock units granted 6/16/25."}],"balance_after":11000,"source":{"system":"sec-edgar","filing":"0001614143-26-000002","document":"wk-form4_1779463150.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000161414326000002/wk-form4_1779463150.xml","form_type":"4"}},{"id":800569,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":51262,"kind":"person","name":"BALLOU ROGER H","position":1,"cik":"0001158369","reported_name":"BALLOU ROGER H","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-04-27T23:48:29.000Z","date":"2026-04-24","kind":"sale","planned":false,"acquired":false,"shares":9687,"price":90.32,"value":874929.84,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total amount of securities beneficially owned includes: (a) 11,626 unrestricted shares; (b) 699 unvested restricted stock units granted 6/27/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j) 2,802 unvested restricted stock units granted 6/16/25."}],"balance_after":30079,"source":{"system":"sec-edgar","filing":"0001158369-26-000004","document":"wk-form4_1777333707.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000115836926000004/wk-form4_1777333707.xml","form_type":"4"}},{"id":806645,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-04-17T19:08:49.000Z","date":"2026-04-15","kind":"grant","planned":false,"acquired":true,"shares":483,"ownership":{"direct":true},"footnotes":[{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 483 shares of common stock represented by restricted stock units, which will vest on April 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 18,762 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23;"}],"balance_after":47206,"source":{"system":"sec-edgar","filing":"0001321140-26-000004","document":"wk-form4_1776452926.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000132114026000004/wk-form4_1776452926.xml","form_type":"4"}},{"id":863957,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63046,"kind":"person","name":"Beberman Perry S","position":1,"cik":"0001869941","reported_name":"Beberman Perry S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Financial Officer"}}],"security":"Common Stock","published_at":"2026-03-04T23:06:24.000Z","date":"2026-02-17","kind":"tax_withholding","planned":false,"acquired":false,"shares":22516,"price":73.05,"value":1644793.8,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The initial Form 4 filed on February 19, 2026 inadvertently overreported the number of shares of common stock that were withheld for tax withholding purposes upon the vesting of restricted stock units on February 17, 2026.  This amendment corrects the number of shares that were withheld on February 17, 2026 (22,516 shares), as well as the resulting total number of shares beneficially owned following all transactions reported in the initial Form 4. This amendment does not change or modify any other information reported on such initial Form 4."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The initial Form 4 filed on February 19, 2026 inadvertently overreported the number of shares of common stock that were withheld for tax withholding purposes upon the vesting of restricted stock units on February 17, 2026.  This amendment corrects the number of shares that were withheld on February 17, 2026 (22,516 shares), as well as the resulting total number of shares beneficially owned following all transactions reported in the initial Form 4. This amendment does not change or modify any other information reported on such initial Form 4."}],"balance_after":142061,"source":{"system":"sec-edgar","filing":"0001869941-26-000004","document":"wk-form4a_1772665582.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000186994126000004/wk-form4a_1772665582.xml","form_type":"4/A","original_submission_date":"2026-02-19"}},{"id":863956,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63045,"kind":"person","name":"Driscoll Allegra S","position":1,"cik":"0002008252","reported_name":"Driscoll Allegra S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Technology Officer"}}],"security":"Common Stock","published_at":"2026-03-04T23:05:54.000Z","date":"2026-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":1752,"price":73.74,"value":129192.48,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The initial Form 4 filed on February 19, 2026 inadvertently overreported the number of shares of common stock that were withheld for tax withholding purposes upon the vesting of restricted stock units on February 18, 2026.  This amendment corrects the number of shares that were withheld on February 18, 2026 (1,752 shares), as well as the resulting total number of shares beneficially owned following all transactions reported in the initial Form 4. This amendment does not change or modify any other information reported on such initial Form 4."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The initial Form 4 filed on February 19, 2026 inadvertently overreported the number of shares of common stock that were withheld for tax withholding purposes upon the vesting of restricted stock units on February 18, 2026.  This amendment corrects the number of shares that were withheld on February 18, 2026 (1,752 shares), as well as the resulting total number of shares beneficially owned following all transactions reported in the initial Form 4. This amendment does not change or modify any other information reported on such initial Form 4."}],"balance_after":60780,"source":{"system":"sec-edgar","filing":"0002008252-26-000002","document":"wk-form4a_1772665551.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000200825226000002/wk-form4a_1772665551.xml","form_type":"4/A","original_submission_date":"2026-02-19"}},{"id":892061,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":51262,"kind":"person","name":"BALLOU ROGER H","position":1,"cik":"0001158369","reported_name":"BALLOU ROGER H","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-02-20T21:40:31.000Z","date":"2026-02-19","kind":"gift","planned":false,"acquired":false,"shares":1351,"price":0,"value":0.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"Mr. Ballou transferred 1,351 shares as a gift for charitable purposes."}],"balance_after":39766,"source":{"system":"sec-edgar","filing":"0001158369-26-000002","document":"wk-form4_1771623627.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000115836926000002/wk-form4_1771623627.xml","form_type":"4"}},{"id":892060,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65568,"kind":"person","name":"Campbell Jonathan Bryan","position":1,"cik":"0001893356","reported_name":"Campbell Jonathan Bryan","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"SVP, Chief Accounting Officer"}}],"security":"Common Stock","published_at":"2026-02-20T17:17:13.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":1728,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The new grant is for 1,728 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 1,728 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"This amendment is being filed to add an inadvertently omitted transaction."}],"balance_after":38877,"source":{"system":"sec-edgar","filing":"0001893356-26-000002","document":"wk-form4a_1771607830.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000189335626000002/wk-form4a_1771607830.xml","form_type":"4/A","original_submission_date":"2026-02-19"}},{"id":895237,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-02-20T01:31:41.000Z","date":"2026-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":5326,"price":73.74,"value":392739.24,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."}],"balance_after":597241,"source":{"system":"sec-edgar","filing":"0001801850-26-000002","document":"wk-form4_1771551097.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000002/wk-form4_1771551097.xml","form_type":"4"}},{"id":895236,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, 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units."}],"balance_after":602567,"source":{"system":"sec-edgar","filing":"0001801850-26-000002","document":"wk-form4_1771551097.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000002/wk-form4_1771551097.xml","form_type":"4"}},{"id":895235,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-02-20T01:31:41.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":19123,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award\nof 87,319 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 19,123 units, for a total of 106,442 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award\nof 87,319 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 19,123 units, for a total of 106,442 units."}],"balance_after":659425,"source":{"system":"sec-edgar","filing":"0001801850-26-000002","document":"wk-form4_1771551097.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000002/wk-form4_1771551097.xml","form_type":"4"}},{"id":895234,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-02-20T01:31:41.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":63183,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 63,183  shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the\nthree-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 63,183  shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the\nthree-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":640302,"source":{"system":"sec-edgar","filing":"0001801850-26-000002","document":"wk-form4_1771551097.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000002/wk-form4_1771551097.xml","form_type":"4"}},{"id":895233,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2026-02-20T01:31:41.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":42122,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 42,122 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 13,900 units vesting on\n2/17/27, 13,900 units vesting on 2/17/28 and 14,322 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 42,122 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 13,900 units vesting on\n2/17/27, 13,900 units vesting on 2/17/28 and 14,322 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":577119,"source":{"system":"sec-edgar","filing":"0001801850-26-000002","document":"wk-form4_1771551097.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180185026000002/wk-form4_1771551097.xml","form_type":"4"}},{"id":895232,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & 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on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award\nof 19,457 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 4,262 units, for a total of 23,719 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award\nof 19,457 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 4,262 units, for a total of 23,719 units."}],"balance_after":148005,"source":{"system":"sec-edgar","filing":"0001101215-26-000027","document":"wk-form4_1771551039.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121526000027/wk-form4_1771551039.xml","form_type":"4"}},{"id":895229,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2026-02-20T01:30:42.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":12005,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 12,005 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 12,005 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":143743,"source":{"system":"sec-edgar","filing":"0001101215-26-000027","document":"wk-form4_1771551039.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121526000027/wk-form4_1771551039.xml","form_type":"4"}},{"id":895228,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2026-02-20T01:30:42.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":8004,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 8,004 shares of common stock represented by time-based restricted stock units (RSUs). 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These time-based RSUs will vest over a three-year period, with 2,345 units vesting on 2/17/27, 2,345 units vesting on 2/17/28 and 2,417 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":54656,"source":{"system":"sec-edgar","filing":"0001101215-26-000023","document":"wk-form4_1771550717.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121526000023/wk-form4_1771550717.xml","form_type":"4"}},{"id":895209,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit 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units."}],"balance_after":124926.055,"source":{"system":"sec-edgar","filing":"0001801426-26-000002","document":"wk-form4_1771550221.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180142626000002/wk-form4_1771550221.xml","form_type":"4"}},{"id":895207,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2026-02-20T01:17:04.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":3984,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 18,191 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 3,984 units, for a total of 22,175 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 18,191 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 3,984 units, for a total of 22,175 units."}],"balance_after":142787.055,"source":{"system":"sec-edgar","filing":"0001801426-26-000002","document":"wk-form4_1771550221.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180142626000002/wk-form4_1771550221.xml","form_type":"4"}},{"id":895206,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2026-02-20T01:17:04.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":11847,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 11,847 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 11,847 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":138803.055,"source":{"system":"sec-edgar","filing":"0001801426-26-000002","document":"wk-form4_1771550221.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180142626000002/wk-form4_1771550221.xml","form_type":"4"}},{"id":895205,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2026-02-20T01:17:04.000Z","date":"2026-02-17","kind":"grant","planned":false,"acquired":true,"shares":7898,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 7,898 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,606 units vesting on 2/17/27, 2,606 units vesting on 2/17/28 and 2,686 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 7,898 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,606 units vesting on 2/17/27, 2,606 units vesting on 2/17/28 and 2,686 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":126956.055,"source":{"system":"sec-edgar","filing":"0001801426-26-000002","document":"wk-form4_1771550221.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000180142626000002/wk-form4_1771550221.xml","form_type":"4"}},{"id":936570,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2026-01-20T20:51:10.000Z","date":"2026-01-15","kind":"grant","planned":false,"acquired":true,"shares":499,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 499 shares of common stock represented by restricted stock units, which will vest on January 15, 2027."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 499 shares of common stock represented by restricted stock units, which will vest on January 15, 2027."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 17,920 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23;"}],"balance_after":46723,"source":{"system":"sec-edgar","filing":"0001321140-26-000002","document":"wk-form4_1768942267.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000132114026000002/wk-form4_1768942267.xml","form_type":"4"}},{"id":970378,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-12-16T00:02:55.000Z","date":"2025-12-11","kind":"tax_withholding","planned":false,"acquired":false,"shares":346,"price":73.62,"value":25472.52,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The reported transaction involved the withholding of 346 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reported transaction involved the withholding of 346 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 45,162 unrestricted shares; (b) 4,250 unvested units from an award of 12,971 time-based restricted stock units granted 3/24/23; (c) 19,457 unvested performance-based restricted stock units granted 3/24/23; (d) 9,641 unvested units from an award of 14,949 time-based restricted stock units granted 2/15/24; (e) 22,423 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 8,913 time-based restricted stock units granted 2/18/25; and (g) unvested 13,888 performance-based restricted stock units granted 2/18/25."}],"balance_after":123734,"source":{"system":"sec-edgar","filing":"0001101215-25-000207","document":"wk-form4_1765843372.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000207/wk-form4_1765843372.xml","form_type":"4"}},{"id":970377,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65797,"kind":"person","name":"Greer Valerie E","position":1,"cik":"0001843064","reported_name":"Greer Valerie E","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Commercial Officer"}}],"security":"Common Stock","published_at":"2025-12-15T23:59:54.000Z","date":"2025-12-11","kind":"tax_withholding","planned":false,"acquired":false,"shares":1256,"price":73.62,"value":92466.72,"ownership":{"direct":true},"footnotes":[{"field":"shares","element":"transactionShares","label":"F1","text":"The reported transaction involved the withholding of an aggregate 1,256  shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 1,256 shares, (a) 481 were withheld from the time-based restricted stock units granted 2/18/25, (b) 538 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 237 were withheld from the time-based restricted stock units granted 3/24/23."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reported transaction involved the withholding of an aggregate 1,256  shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 1,256 shares, (a) 481 were withheld from the time-based restricted stock units granted 2/18/25, (b) 538 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 237 were withheld from the time-based restricted stock units granted 3/24/23."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 50,829 unrestricted shares; (b) 5,500 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 12,490 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 11,174 time-based restricted stock units granted 2/18/25; and (g) unvested 17,482 performance-based restricted stock units granted 2/18/25."}],"balance_after":151951,"source":{"system":"sec-edgar","filing":"0001101215-25-000205","document":"wk-form4_1765843191.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000205/wk-form4_1765843191.xml","form_type":"4"}},{"id":970379,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2025-12-15T23:56:47.000Z","date":"2025-12-11","kind":"tax_withholding","planned":false,"acquired":false,"shares":4116,"price":73.62,"value":303019.92,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported transaction involved the withholding of an aggregate of 4,116 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 4,116 shares, (a) 1,691 were withheld from the time-based restricted stock units granted 2/18/25, (b) 1,686 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 739 were withheld from the time-based restricted stock units granted 3/24/23."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reported transaction involved the withholding of an aggregate of 4,116 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 4,116 shares, (a) 1,691 were withheld from the time-based restricted stock units granted 2/18/25, (b) 1,686 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 739 were withheld from the time-based restricted stock units granted 3/24/23."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 172,361 unrestricted shares; (b) 19,052 unvested units from an award of 58,211 time-based restricted stock units granted 3/24/23; (c) 87,319 unvested performance-based restricted stock units granted 3/24/23; (d) 43,496 unvested units from an award of 67,435 time-based restricted stock units granted 2/15/24; (e) 101,153 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 43,632 time-based restricted stock units granted 2/18/25;  and (g) unvested 67,984 performance-based restricted stock units granted on 2/18/25."}],"balance_after":534997,"source":{"system":"sec-edgar","filing":"0001101215-25-000203","document":"wk-form4_1765843004.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000203/wk-form4_1765843004.xml","form_type":"4"}},{"id":1017388,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-10-17T15:20:35.000Z","date":"2025-10-15","kind":"grant","planned":false,"acquired":true,"shares":670,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 670 shares of common stock represented by restricted stock units, which will vest on October 15, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 670 shares of common stock represented by restricted stock units, which will vest on October 15, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 17,316 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23;"}],"balance_after":46224,"source":{"system":"sec-edgar","filing":"0001101215-25-000157","document":"wk-form4_1760714432.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000157/wk-form4_1760714432.xml","form_type":"4"}},{"id":1078027,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-08-01T10:28:14.000Z","date":"2025-07-30","kind":"purchase","planned":false,"acquired":true,"shares":100,"price":61.795,"value":6179.5,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total amount of securities beneficially owned includes: (a) 7,500 unrestricted shares; and (b) 2,802 unvested restricted stock units granted 6/16/25."}],"balance_after":10302,"source":{"system":"sec-edgar","filing":"0001101215-25-000137","document":"wk-form4_1754044090.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000137/wk-form4_1754044090.xml","form_type":"4"}},{"id":1078026,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-08-01T10:28:14.000Z","date":"2025-07-30","kind":"purchase","planned":false,"acquired":true,"shares":927,"price":61.79,"value":57279.33,"ownership":{"direct":true},"balance_after":10202,"source":{"system":"sec-edgar","filing":"0001101215-25-000137","document":"wk-form4_1754044090.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000137/wk-form4_1754044090.xml","form_type":"4"}},{"id":1086227,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-07-17T20:02:56.000Z","date":"2025-07-15","kind":"grant","planned":false,"acquired":true,"shares":671,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 671 shares of common stock represented by restricted stock units, which will vest on July 15, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 671 shares of common stock represented by restricted stock units, which will vest on July 15, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 15,685 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23; (o) 887 unvested restricted stock units granted 7/15/24;"}],"balance_after":45554,"source":{"system":"sec-edgar","filing":"0001101215-25-000125","document":"wk-form4_1752782569.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000125/wk-form4_1752782569.xml","form_type":"4"}},{"id":1107084,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":51262,"kind":"person","name":"BALLOU ROGER H","position":1,"cik":"0001158369","reported_name":"BALLOU ROGER H","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:11:31.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 18,705 unrestricted shares; (b) 486 unvested restricted stock units granted 6/29/15; (c) 699 unvested restricted stock units granted 6/27/16; (d) 655 unvested restricted stock units granted 6/26/17; (e) 761 unvested restricted stock units granted 6/25/18; (f) 1,114 unvested restricted stock units granted 6/24/19; (g) 3,432 unvested restricted stock units granted 6/22/20; (h) 1,408 unvested restricted stock units granted 6/15/21; (i) 2,650 unvested restricted stock units granted 6/15/22; (j) 4,932 unvested restricted stock units granted 6/15/23; (k) 3,473 unvested restricted stock units granted 6/17/24; and (l) the new grant for 2,802 restricted stock units."}],"balance_after":41117,"source":{"system":"sec-edgar","filing":"0001101215-25-000120","document":"wk-form4_1750284685.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000120/wk-form4_1750284685.xml","form_type":"4"}},{"id":1107083,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:10:48.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 3,000 unrestricted shares; (b) 3,473 unvested restricted stock units granted 6/17/24; and (c) the new grant for 2,802 restricted stock units."}],"balance_after":9275,"source":{"system":"sec-edgar","filing":"0001101215-25-000119","document":"wk-form4_1750284641.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000119/wk-form4_1750284641.xml","form_type":"4"}},{"id":1107082,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:09:59.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 12,212 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23; (o) 3,473 unvested restricted stock units granted 6/17/24; (p) 887 unvested restricted stock units granted 7/15/24;"}],"balance_after":44883,"source":{"system":"sec-edgar","filing":"0001101215-25-000118","document":"wk-form4_1750284593.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000118/wk-form4_1750284593.xml","form_type":"4"}},{"id":1107080,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":28142,"kind":"person","name":"Lakhwara Praniti","position":1,"cik":"0002026080","reported_name":"Lakhwara Praniti","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:09:16.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 2,820 unvested restricted stock units granted 7/15/24; and (b) the new grant for 2,802 restricted stock units."}],"balance_after":5622,"source":{"system":"sec-edgar","filing":"0001101215-25-000117","document":"wk-form4_1750284549.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000117/wk-form4_1750284549.xml","form_type":"4"}},{"id":1107081,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":34843,"kind":"person","name":"Natarajan Rajesh","position":1,"cik":"0001812674","reported_name":"Natarajan Rajesh","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:08:38.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 3,432 unvested restricted stock units granted 6/22/20; (b) 1,803 unvested restricted stock units granted 6/15/21; (c) 339 unvested restricted stock units granted 9/15/21; (d) 373 unvested restricted stock units granted 12/15/21; (e) 2,650 unvested restricted stock units granted 6/15/22; (f) 4,932 unvested restricted stock units granted 6/15/23; (g) 3,473 unvested restricted stock units granted 6/17/24; and (h) the new grant for 2,802 restricted stock units."}],"balance_after":19804,"source":{"system":"sec-edgar","filing":"0001101215-25-000116","document":"wk-form4_1750284510.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000116/wk-form4_1750284510.xml","form_type":"4"}},{"id":1107079,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37514,"kind":"person","name":"St Clair Joyce","position":1,"cik":"0001393081","reported_name":"St Clair Joyce","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:08:01.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes: (a) 3,394 unvested restricted stock units granted 8/15/23; (b) 3,473 unvested restricted stock units granted 6/17/24; and (c) the new grant for 2,802 restricted stock units."}],"balance_after":9669,"source":{"system":"sec-edgar","filing":"0001101215-25-000115","document":"wk-form4_1750284474.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000115/wk-form4_1750284474.xml","form_type":"4"}},{"id":1107078,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37512,"kind":"person","name":"THERIAULT TIMOTHY J","position":1,"cik":"0001190305","reported_name":"THERIAULT TIMOTHY J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:07:19.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 4,000 unrestricted shares; (b) 519 unvested restricted stock units granted 10/17/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; (j) 3,473 unvested restricted stock units granted 6/17/24; and (k) the new grant for 2,802 restricted stock units."}],"balance_after":25746,"source":{"system":"sec-edgar","filing":"0001101215-25-000114","document":"wk-form4_1750284432.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000114/wk-form4_1750284432.xml","form_type":"4"}},{"id":1107077,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":31715,"kind":"person","name":"Tucker Laurie Anne","position":1,"cik":"0001391264","reported_name":"Tucker Laurie Anne","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:05:49.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 4,000 unrestricted shares; (b) 486 unvested restricted stock units granted 6/29/15; (c) 1,179 unvested restricted stock units granted 6/27/16; (d) 1,085 unvested restricted stock units granted 6/26/17; (e) 1,341 unvested restricted stock units granted 6/25/18; (f) 1,645 unvested restricted stock units granted 6/24/19; (g) 5,007 unvested restricted stock units granted 6/22/20; (h) 1,731 unvested restricted stock units granted 6/15/21; (i) 206 unvested restricted stock units granted 9/15/21; (j) 227 unvested restricted stock units granted 12/15/21; (k) 257 unvested restricted stock units granted 3/15/22; (l) 2,650 unvested restricted stock units granted 6/15/22; (m) 369 unvested restricted stock units granted 7/15/22; (n) 464 unvested restricted stock units granted 10/17/22; (o) 437 unvested restricted stock units granted 1/17/23;"}],"balance_after":33821,"source":{"system":"sec-edgar","filing":"0001101215-25-000112","document":"wk-form4_1750284343.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000112/wk-form4_1750284343.xml","form_type":"4"}},{"id":1107076,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37511,"kind":"person","name":"TURNEY SHAREN J","position":1,"cik":"0001363500","reported_name":"TURNEY SHAREN J","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-06-18T22:04:55.000Z","date":"2025-06-16","kind":"grant","planned":false,"acquired":true,"shares":2802,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 1,725 unrestricted shares; (b) 1,114 unvested restricted stock units granted 6/24/19; (c) 3,432 unvested restricted stock units granted 6/22/20; (d) 1,408 unvested restricted stock units granted 6/15/21; (e) 2,650 unvested restricted stock units granted 6/15/22; (f) 4,932 unvested restricted stock units granted 6/15/23; (g) 3,473 unvested restricted stock units granted 6/17/24; and (h) the new grant for 2,802 restricted stock units."}],"balance_after":21536,"source":{"system":"sec-edgar","filing":"0001101215-25-000111","document":"wk-form4_1750284289.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000111/wk-form4_1750284289.xml","form_type":"4"}},{"id":1170662,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-04-17T21:40:08.000Z","date":"2025-04-15","kind":"grant","planned":false,"acquired":true,"shares":842,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 842 shares of common stock represented by restricted stock units, which will vest on April 15, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 842 shares of common stock represented by restricted stock units, which will vest on April 15, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 12,212 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23; (o) 3,473 unvested restricted stock units granted 6/17/24; (p) 887 unvested restricted stock units granted 7/15/24;"}],"balance_after":42081,"source":{"system":"sec-edgar","filing":"0001101215-25-000072","document":"wk-form4_1744926001.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000072/wk-form4_1744926001.xml","form_type":"4"}},{"id":1257817,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-02-20T23:47:22.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":11936,"price":62.1,"value":741225.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 45,162 unrestricted shares; (b) 4,250 unvested units from an award of 12,971 time-based restricted stock units granted 3/24/23; (c) 19,457 unvested performance-based restricted stock units granted 3/24/23; (d) 9,641 unvested units from an award of 14,949 time-based restricted stock units granted 2/15/24; (e) 22,423 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 9,259 time-based restricted stock units; and (g) the new grant for 13,888 performance-based restricted stock units."}],"balance_after":124080,"source":{"system":"sec-edgar","filing":"0001101215-25-000048","document":"wk-form4_1740095236.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000048/wk-form4_1740095236.xml","form_type":"4"}},{"id":1257816,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-02-20T23:47:22.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":2026,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 10,027 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,026 units, for a total of 12,053 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 10,027 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,026 units, for a total of 12,053 units."}],"balance_after":136016,"source":{"system":"sec-edgar","filing":"0001101215-25-000048","document":"wk-form4_1740095236.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000048/wk-form4_1740095236.xml","form_type":"4"}},{"id":1257815,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-02-20T23:47:22.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":13888,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 13,888 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 13,888 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":133990,"source":{"system":"sec-edgar","filing":"0001101215-25-000048","document":"wk-form4_1740095236.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000048/wk-form4_1740095236.xml","form_type":"4"}},{"id":1257814,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-02-20T23:47:22.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":9259,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 9,259 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,055 units vesting on each of 2/18/26 and 2/18/27 and 3,149 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 9,259 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,055 units vesting on each of 2/18/26 and 2/18/27 and 3,149 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":120102,"source":{"system":"sec-edgar","filing":"0001101215-25-000048","document":"wk-form4_1740095236.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000048/wk-form4_1740095236.xml","form_type":"4"}},{"id":1257813,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2025-02-20T23:46:37.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":12502,"price":62.1,"value":776374.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes:  (a) 45,457.055 unrestricted shares;  (b) 4,124 unvested units from an award of 12,128 time-based restricted stock units granted 3/24/23; (c) 18,191 unvested performance-based restricted stock units granted 3/24/23; (d) 9,338 unvested units from an award of 13,937 time-based restricted stock units granted 2/15/24; (e) 20,905 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 8,417 time-based restricted stock units; and (g) the new grant for 12,626 performance-based restricted stock units."}],"balance_after":119058.055,"source":{"system":"sec-edgar","filing":"0001101215-25-000047","document":"wk-form4_1740095190.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000047/wk-form4_1740095190.xml","form_type":"4"}},{"id":1257812,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2025-02-20T23:46:37.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":1842,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 9,115 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 1,842 units, for a total of 10,957 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 9,115 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 1,842 units, for a total of 10,957 units."}],"balance_after":131560.055,"source":{"system":"sec-edgar","filing":"0001101215-25-000047","document":"wk-form4_1740095190.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000047/wk-form4_1740095190.xml","form_type":"4"}},{"id":1257811,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2025-02-20T23:46:37.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":12626,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 12,626 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 12,626 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":129718.055,"source":{"system":"sec-edgar","filing":"0001101215-25-000047","document":"wk-form4_1740095190.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000047/wk-form4_1740095190.xml","form_type":"4"}},{"id":1257810,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65796,"kind":"person","name":"McConnaughey Tammy M","position":1,"cik":"0001801426","reported_name":"McConnaughey Tammy M","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Operations & Credit Risk"}}],"security":"Common Stock","published_at":"2025-02-20T23:46:37.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":8417,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 8,417 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,777 units vesting on 2/18/26, 2,778 units vesting on 2/18/27 and 2,862 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 8,417 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,777 units vesting on 2/18/26, 2,778 units vesting on 2/18/27 and 2,862 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":117092.055,"source":{"system":"sec-edgar","filing":"0001101215-25-000047","document":"wk-form4_1740095190.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000047/wk-form4_1740095190.xml","form_type":"4"}},{"id":1257821,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65797,"kind":"person","name":"Greer Valerie E","position":1,"cik":"0001843064","reported_name":"Greer Valerie E","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Commercial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:57.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":14930,"price":62.1,"value":927153.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 50,829 unrestricted shares; (b) 5,737 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 13,028 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 11,655 time-based restricted stock units; and (g) the new grant for 17,482 performance-based restricted stock units."}],"balance_after":153207,"source":{"system":"sec-edgar","filing":"0001101215-25-000046","document":"wk-form4_1740095151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000046/wk-form4_1740095151.xml","form_type":"4"}},{"id":1257820,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65797,"kind":"person","name":"Greer Valerie E","position":1,"cik":"0001843064","reported_name":"Greer Valerie E","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Commercial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:57.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":2026,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 10,027 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,026 units, for a total of 12,053 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 10,027 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,026 units, for a total of 12,053 units."}],"balance_after":168137,"source":{"system":"sec-edgar","filing":"0001101215-25-000046","document":"wk-form4_1740095151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000046/wk-form4_1740095151.xml","form_type":"4"}},{"id":1257819,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65797,"kind":"person","name":"Greer Valerie E","position":1,"cik":"0001843064","reported_name":"Greer Valerie E","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Commercial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:57.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":17482,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 17,482 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 17,482 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":166111,"source":{"system":"sec-edgar","filing":"0001101215-25-000046","document":"wk-form4_1740095151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000046/wk-form4_1740095151.xml","form_type":"4"}},{"id":1257818,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65797,"kind":"person","name":"Greer Valerie E","position":1,"cik":"0001843064","reported_name":"Greer Valerie E","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Commercial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:57.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":11655,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 11,655 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,846 units vesting on each of 2/18/26 and 2/18/27 and 3,963 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 11,655 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,846 units vesting on each of 2/18/26 and 2/18/27 and 3,963 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":148629,"source":{"system":"sec-edgar","filing":"0001101215-25-000046","document":"wk-form4_1740095151.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000046/wk-form4_1740095151.xml","form_type":"4"}},{"id":1257809,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63045,"kind":"person","name":"Driscoll Allegra S","position":1,"cik":"0002008252","reported_name":"Driscoll Allegra S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Technology Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:18.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":2787,"price":62.1,"value":173072.7,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F4","text":"The total number of securities beneficially owned includes: (a) 1,293 unrestricted shares; (b) 8,284 unvested units from an award of 12,364 time-based restricted stock units granted 2/15/24; (c) 18,545 unvested performance-based restricted stock units granted 2/15/24; (d) the new grant for 7,770 time-based restricted stock units; and (e) the new grant for 11,655 performance-based restricted stock units."}],"balance_after":47547,"source":{"system":"sec-edgar","filing":"0001101215-25-000045","document":"wk-form4_1740095112.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000045/wk-form4_1740095112.xml","form_type":"4"}},{"id":1257808,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63045,"kind":"person","name":"Driscoll Allegra S","position":1,"cik":"0002008252","reported_name":"Driscoll Allegra S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Technology Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:18.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":11655,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 11,655 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 11,655 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":50334,"source":{"system":"sec-edgar","filing":"0001101215-25-000045","document":"wk-form4_1740095112.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000045/wk-form4_1740095112.xml","form_type":"4"}},{"id":1257807,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63045,"kind":"person","name":"Driscoll Allegra S","position":1,"cik":"0002008252","reported_name":"Driscoll Allegra S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Technology Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:45:18.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":7770,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 7,770 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,564 units vesting on each of 2/18/26 and 2/18/27 and 2,642 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 7,770 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,564 units vesting on each of 2/18/26 and 2/18/27 and 2,642 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":38679,"source":{"system":"sec-edgar","filing":"0001101215-25-000045","document":"wk-form4_1740095112.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000045/wk-form4_1740095112.xml","form_type":"4"}},{"id":1257806,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65568,"kind":"person","name":"Campbell Jonathan Bryan","position":1,"cik":"0001893356","reported_name":"Campbell Jonathan Bryan","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"SVP, Chief Accounting Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:44:28.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":3932,"price":62.1,"value":244177.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F3","text":"The total number of securities beneficially owned includes: (a) 14,238 unrestricted shares; (b) 4,078 unvested units from an award of 11,993 time-based restricted stock units granted 2/15/23; (c) 9,413 unvested units from an award of 14,049 time-based restricted stock units granted 2/15/24; and (d) the new grant for 8,498 time-based restricted stock units."}],"balance_after":36227,"source":{"system":"sec-edgar","filing":"0001101215-25-000044","document":"wk-form4_1740095062.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000044/wk-form4_1740095062.xml","form_type":"4"}},{"id":1257805,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65568,"kind":"person","name":"Campbell Jonathan Bryan","position":1,"cik":"0001893356","reported_name":"Campbell Jonathan Bryan","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"SVP, Chief Accounting Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:44:28.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":8498,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 8,498 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,804 units vesting on each of 2/18/26 and 2/18/27 and 2,890 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 8,498 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,804 units vesting on each of 2/18/26 and 2/18/27 and 2,890 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":40159,"source":{"system":"sec-edgar","filing":"0001101215-25-000044","document":"wk-form4_1740095062.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000044/wk-form4_1740095062.xml","form_type":"4"}},{"id":1257804,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63046,"kind":"person","name":"Beberman Perry S","position":1,"cik":"0001869941","reported_name":"Beberman Perry S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Financial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:43:36.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":17245,"price":62.1,"value":1070914.5,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes:  (a) 32,343 unrestricted shares; (b) 5,737 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 13,028 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 11,655 time-based restricted stock units; and (g) the new grant for 17,482 performance-based restricted stock units."}],"balance_after":134721,"source":{"system":"sec-edgar","filing":"0001101215-25-000043","document":"wk-form4_1740095010.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000043/wk-form4_1740095010.xml","form_type":"4"}},{"id":1257803,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63046,"kind":"person","name":"Beberman Perry S","position":1,"cik":"0001869941","reported_name":"Beberman Perry S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Financial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:43:36.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":2675,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 13,239 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,675 units, for a total of 15,914 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 13,239 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,675 units, for a total of 15,914 units."}],"balance_after":151966,"source":{"system":"sec-edgar","filing":"0001101215-25-000043","document":"wk-form4_1740095010.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000043/wk-form4_1740095010.xml","form_type":"4"}},{"id":1257802,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63046,"kind":"person","name":"Beberman Perry S","position":1,"cik":"0001869941","reported_name":"Beberman Perry S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Financial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:43:36.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":17482,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 17,482 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 17,482 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":149291,"source":{"system":"sec-edgar","filing":"0001101215-25-000043","document":"wk-form4_1740095010.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000043/wk-form4_1740095010.xml","form_type":"4"}},{"id":1257801,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":63046,"kind":"person","name":"Beberman Perry S","position":1,"cik":"0001869941","reported_name":"Beberman Perry S","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, Chief Financial Officer"}}],"security":"Common Stock","published_at":"2025-02-20T23:43:36.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":11655,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 11,655 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,846 units vesting on each of 2/18/26 and 2/18/27 and 3,963 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 11,655 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,846 units vesting on each of 2/18/26 and 2/18/27 and 3,963 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":131809,"source":{"system":"sec-edgar","filing":"0001101215-25-000043","document":"wk-form4_1740095010.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000043/wk-form4_1740095010.xml","form_type":"4"}},{"id":1257800,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2025-02-20T23:42:27.000Z","date":"2025-02-18","kind":"tax_withholding","planned":false,"acquired":false,"shares":44789,"price":62.1,"value":2781396.9,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F4","text":"Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F5","text":"The total number of securities beneficially owned includes: (a) 172,361 unrestricted shares; (b) 19,791 unvested units from an award of 58,211 time-based restricted stock units granted 3/24/23; (c) 87,319 unvested performance-based restricted stock units granted 3/24/23; (d) 45,182 unvested units from an award of 67,435 time-based restricted stock units granted 2/15/24; (e) 101,153 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 45,323 time-based restricted stock units; and (g) the new grant for 67,984 performance-based restricted stock units."}],"balance_after":539113,"source":{"system":"sec-edgar","filing":"0001101215-25-000042","document":"wk-form4_1740094941.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000042/wk-form4_1740094941.xml","form_type":"4"}},{"id":1257799,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2025-02-20T23:42:27.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":8102,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 40,105 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 8,102 units, for a total of 48,207 units."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 40,105 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 8,102 units, for a total of 48,207 units."}],"balance_after":583902,"source":{"system":"sec-edgar","filing":"0001101215-25-000042","document":"wk-form4_1740094941.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000042/wk-form4_1740094941.xml","form_type":"4"}},{"id":1257798,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2025-02-20T23:42:27.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":67984,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F2","text":"The new grant is for 67,984 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"The new grant is for 67,984 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date."}],"balance_after":575800,"source":{"system":"sec-edgar","filing":"0001101215-25-000042","document":"wk-form4_1740094941.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000042/wk-form4_1740094941.xml","form_type":"4"}},{"id":1257797,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":43045,"kind":"person","name":"Andretta Ralph J","position":1,"cik":"0001801850","reported_name":"Andretta Ralph J","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"President and CEO"}}],"security":"Common Stock","published_at":"2025-02-20T23:42:27.000Z","date":"2025-02-18","kind":"grant","planned":false,"acquired":true,"shares":45323,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 45,323 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 14,956 units vesting on 2/18/26, 14,957 units vesting on 2/18/27 and 15,410 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 45,323 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 14,956 units vesting on 2/18/26, 14,957 units vesting on 2/18/27 and 15,410 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates."}],"balance_after":507816,"source":{"system":"sec-edgar","filing":"0001101215-25-000042","document":"wk-form4_1740094941.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000042/wk-form4_1740094941.xml","form_type":"4"}},{"id":1302101,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2025-01-16T21:06:04.000Z","date":"2025-01-15","kind":"grant","planned":false,"acquired":true,"shares":604,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 604 shares of common stock represented by restricted stock units, which will vest on January 15, 2026."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 604 shares of common stock represented by restricted stock units, which will vest on January 15, 2026."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 10,000 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23; (o) 1,187 unvested restricted stock units granted 1/16/24; (p) 1,025 unvested restricted stock units granted 4/15/24;"}],"balance_after":41239,"source":{"system":"sec-edgar","filing":"0001101215-25-000009","document":"wk-form4_1737061556.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000009/wk-form4_1737061556.xml","form_type":"4"}},{"id":1306179,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":65798,"kind":"person","name":"Motes Joseph L III","position":1,"cik":"0001648042","reported_name":"Motes Joseph L III","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"EVP, CAO, Gen Counsel & Secy"}}],"security":"Common Stock","published_at":"2025-01-10T21:11:21.000Z","date":"2025-01-08","kind":"tax_withholding","planned":false,"acquired":false,"shares":557,"price":62.87,"value":35018.59,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The reported transaction involved the withholding of 557 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. The total reported in Column 5 includes 14,392 previously reported time-based restricted stock units granted 2/15/24, with 4,751 units vesting on each of 2/18/25 and 2/17/26 and 4,890 units vesting on 2/16/27."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The reported transaction involved the withholding of 557 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. The total reported in Column 5 includes 14,392 previously reported time-based restricted stock units granted 2/15/24, with 4,751 units vesting on each of 2/18/25 and 2/17/26 and 4,890 units vesting on 2/16/27."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total number of securities beneficially owned includes: (a) 33,901 unrestricted shares; (b) 2,273 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; (c) 10,027 unvested performance-based restricted stock units granted 2/15/22; (d) 8,370 unvested units from an award of 12,971 time-based restricted stock units granted 3/24/23; (e) 19,457 unvested performance-based restricted stock units granted 3/24/23; (f) 14,392 unvested units from an award of 14,949 time-based restricted stock units granted 2/15/24; and (g) 22,423 unvested performance-based restricted stock units granted 2/15/24."}],"balance_after":110843,"source":{"system":"sec-edgar","filing":"0001101215-25-000004","document":"wk-form4_1736543473.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121525000004/wk-form4_1736543473.xml","form_type":"4"}},{"id":1379745,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":37513,"kind":"person","name":"Fawcett John J.","position":1,"cik":"0001614143","reported_name":"Fawcett John J.","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2024-10-30T20:06:33.000Z","date":"2024-10-28","kind":"purchase","planned":false,"acquired":true,"shares":1000,"price":51.02,"value":51020.0,"ownership":{"direct":true},"footnotes":[{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F1","text":"The total amount of securities beneficially owned includes:  (a) 3,000 unrestricted shares; and (b) 3,473 unvested restricted stock units granted 6/17/24."}],"balance_after":6473,"source":{"system":"sec-edgar","filing":"0001101215-24-000222","document":"wk-form4_1730318786.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121524000222/wk-form4_1730318786.xml","form_type":"4"}},{"id":1385555,"issuer":{"id":4059,"kind":"organization","name":"BREAD FINANCIAL HOLDINGS, INC.","symbol":"BFH"},"owners":[{"id":16018,"kind":"person","name":"Gerspach John C","position":1,"cik":"0001321140","reported_name":"Gerspach John C","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Common Stock","published_at":"2024-10-17T20:08:04.000Z","date":"2024-10-15","kind":"grant","planned":false,"acquired":true,"shares":744,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The new grant is for 744 shares of common stock represented by restricted stock units, which will vest on October 15, 2025."},{"field":"price","element":"transactionPricePerShare","label":"F1","text":"The new grant is for 744 shares of common stock represented by restricted stock units, which will vest on October 15, 2025."},{"field":"balance_after","element":"sharesOwnedFollowingTransaction","label":"F2","text":"The total amount of securities beneficially owned includes:  (a) 10,000 unrestricted shares; (b) 5,981 unvested restricted stock units granted 6/22/20; (c) 2,241 unvested restricted stock units granted 6/15/21; (d) 431 unvested restricted stock units granted 9/15/21; (e) 474 unvested restricted stock units granted 12/15/21; (f) 538 unvested restricted stock units granted 3/15/22; (g) 2,650 unvested restricted stock units granted 6/15/22; (h) 934 unvested restricted stock units granted 7/15/22; (i) 969 unvested restricted stock units granted 10/17/22; (j) 912 unvested restricted stock units granted 1/17/23; (k) 1,038 unvested restricted stock units granted 4/17/23; (l) 4,932 unvested restricted stock units granted 6/15/23; (m) 1,186 unvested restricted stock units granted 7/17/23; (n) 1,033 unvested restricted stock units granted 10/16/23; (o) 1,187 unvested restricted stock units granted 1/16/24; (p) 1,025 unvested restricted stock units granted 4/15/24;"}],"balance_after":40635,"source":{"system":"sec-edgar","filing":"0001101215-24-000214","document":"wk-form4_1729195678.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1101215/000110121524000214/wk-form4_1729195678.xml","form_type":"4"}}],"next_cursor":"2024-10-17T20:08:04.000000Z,1385555"}