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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":834549,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640646,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-13","kind":"sale","planned":true,"acquired":false,"shares":6667,"price":10.1124,"value":67419.3708,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":797620,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640643,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-13","kind":"sale","planned":true,"acquired":false,"shares":1067,"price":10.122,"value":10800.174,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":798687,"source":{"system":"sec-edgar","filing":"0001818383-26-000251","document":"wk-form4_1792017140.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1830016/000181838326000251/wk-form4_1792017140.xml","form_type":"4"}},{"id":4640642,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-10-14T22:32:23.000Z","date":"2026-10-12","kind":"sale","planned":true,"acquired":false,"shares":1067,"price":10.1447,"value":10824.3949,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":2313707,"source":{"system":"sec-edgar","filing":"0001818383-26-000249","document":"wk-form4_1791591698.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1829946/000181838326000249/wk-form4_1791591698.xml","form_type":"4"}},{"id":4638918,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1097,"kind":"person","name":"Yi Steven","position":1,"cik":"0001829946","reported_name":"Yi Steven","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"See Remarks"}}],"security":"Class A Common Stock","published_at":"2026-10-10T00:21:41.000Z","date":"2026-10-08","kind":"sale","planned":true,"acquired":false,"shares":24000,"price":10.0393,"value":240943.2,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":2339740,"source":{"system":"sec-edgar","filing":"0001818383-26-000227","document":"wk-form4_1788389133.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1829946/000181838326000227/wk-form4_1788389133.xml","form_type":"4"}},{"id":1330,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-09-02T22:45:30.000Z","date":"2026-09-02","kind":"sale","planned":true,"acquired":false,"shares":7778,"price":12.245,"value":95241.61,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":857580,"source":{"system":"sec-edgar","filing":"0001818383-26-000206","document":"wk-form4_1785964783.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000206/wk-form4_1785964783.xml","form_type":"4"}},{"id":695817,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1097,"kind":"person","name":"Yi Steven","position":1,"cik":"0001829946","reported_name":"Yi Steven","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"See Remarks"}}],"security":"Class A Common Stock","published_at":"2026-08-05T21:19:40.000Z","date":"2026-08-03","kind":"sale","planned":true,"acquired":false,"shares":72000,"price":12.6388,"value":909993.6,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.25 to $13.08 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":2387690,"source":{"system":"sec-edgar","filing":"0001818383-26-000205","document":"wk-form4_1785964778.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000205/wk-form4_1785964778.xml","form_type":"4"}},{"id":701499,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-29T22:36:01.000Z","date":"2026-07-29","kind":"sale","planned":true,"acquired":false,"shares":9524,"price":14.0466,"value":133779.8184,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1032540,"source":{"system":"sec-edgar","filing":"0001818383-26-000202","document":"wk-form4_1785364558.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000202/wk-form4_1785364558.xml","form_type":"4"}},{"id":701498,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-29T22:36:01.000Z","date":"2026-07-28","kind":"sale","planned":true,"acquired":false,"shares":10843,"price":13.7762,"value":149375.3366,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1070636,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":704765,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-22T23:16:12.000Z","date":"2026-07-20","kind":"sale","planned":true,"acquired":false,"shares":9524,"price":13.8238,"value":131657.8712,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1080160,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":4,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":704764,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-22T23:16:12.000Z","date":"2026-07-22","kind":"sale","planned":true,"acquired":false,"shares":4952,"price":13.8123,"value":68398.5096,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F4","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.475 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":875718,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":3,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":704763,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-22T23:16:12.000Z","date":"2026-07-21","kind":"sale","planned":true,"acquired":false,"shares":4952,"price":14.3317,"value":70970.5784,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.12 to $14.66 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":880670,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":704762,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-22T23:16:12.000Z","date":"2026-07-20","kind":"sale","planned":true,"acquired":false,"shares":4952,"price":13.8701,"value":68684.7352,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.61 to $14.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":885622,"source":{"system":"sec-edgar","filing":"0001818383-26-000193","document":"wk-form4_1784762169.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000193/wk-form4_1784762169.xml","form_type":"4"}},{"id":706943,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1097,"kind":"person","name":"Yi Steven","position":1,"cik":"0001829946","reported_name":"Yi Steven","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"See Remarks"}}],"security":"Class A Common Stock","published_at":"2026-07-18T00:45:00.000Z","date":"2026-07-17","kind":"sale","planned":true,"acquired":false,"shares":12333,"price":14.1973,"value":175095.3009,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F3","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":2459690,"source":{"system":"sec-edgar","filing":"0001818383-26-000191","document":"wk-form4_1784335497.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000191/wk-form4_1784335497.xml","form_type":"4"}},{"id":706942,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1097,"kind":"person","name":"Yi Steven","position":1,"cik":"0001829946","reported_name":"Yi Steven","relationship":{"director":true,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"See Remarks"}}],"security":"Class A Common Stock","published_at":"2026-07-18T00:45:00.000Z","date":"2026-07-16","kind":"sale","planned":true,"acquired":false,"shares":82457,"price":14.3901,"value":1186564.4757,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.03 to $14.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":2472023,"source":{"system":"sec-edgar","filing":"0001818383-26-000191","document":"wk-form4_1784335497.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000191/wk-form4_1784335497.xml","form_type":"4"}},{"id":706941,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":22910,"kind":"person","name":"Yeh Kuanling Amy","position":1,"cik":"0001829969","reported_name":"Yeh Kuanling Amy","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Technology Officer"}}],"security":"Class A Common Stock","published_at":"2026-07-18T00:44:55.000Z","date":"2026-07-17","kind":"sale","planned":true,"acquired":false,"shares":3000,"price":13.95,"value":41850.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."}],"balance_after":553985,"source":{"system":"sec-edgar","filing":"0001818383-26-000190","document":"wk-form4_1784335492.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000190/wk-form4_1784335492.xml","form_type":"4"}},{"id":706940,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":22910,"kind":"person","name":"Yeh Kuanling Amy","position":1,"cik":"0001829969","reported_name":"Yeh Kuanling Amy","relationship":{"director":false,"officer":true,"ten_percent_owner":false,"other":false,"officer_title":"Chief Technology Officer"}}],"security":"Class A Common Stock","published_at":"2026-07-18T00:44:55.000Z","date":"2026-07-16","kind":"sale","planned":true,"acquired":false,"shares":10000,"price":14.508,"value":145080.0,"ownership":{"direct":true},"footnotes":[{"field":"kind","element":"transactionCoding","label":"F1","text":"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs."},{"field":"price","element":"transactionPricePerShare","label":"F2","text":"Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.50 to $14.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":556985,"source":{"system":"sec-edgar","filing":"0001818383-26-000190","document":"wk-form4_1784335492.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":1,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000190/wk-form4_1784335492.xml","form_type":"4"}},{"id":709031,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-15T23:09:54.000Z","date":"2026-07-15","kind":"sale","planned":true,"acquired":false,"shares":9524,"price":14.1406,"value":134675.0744,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1089684,"source":{"system":"sec-edgar","filing":"0001818383-26-000187","document":"wk-form4_1784156990.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":6,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000187/wk-form4_1784156990.xml","form_type":"4"}},{"id":709030,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-15T23:09:54.000Z","date":"2026-07-14","kind":"sale","planned":true,"acquired":false,"shares":9524,"price":13.9028,"value":132410.2672,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":1099208,"source":{"system":"sec-edgar","filing":"0001818383-26-000187","document":"wk-form4_1784156990.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":5,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000187/wk-form4_1784156990.xml","form_type":"4"}},{"id":709029,"issuer":{"id":1093,"kind":"organization","name":"MediaAlpha, Inc.","symbol":"MAX"},"owners":[{"id":1094,"kind":"person","name":"Nonko Eugene","position":1,"cik":"0001830016","reported_name":"Nonko Eugene","relationship":{"director":true,"officer":false,"ten_percent_owner":false,"other":false}}],"security":"Class A Common Stock","published_at":"2026-07-15T23:09:54.000Z","date":"2026-07-13","kind":"sale","planned":true,"acquired":false,"shares":10843,"price":13.7608,"value":149208.3544,"ownership":{"direct":false,"nature":"By O.N.E. 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The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."}],"balance_after":895526,"source":{"system":"sec-edgar","filing":"0001818383-26-000187","document":"wk-form4_1784156990.xml","document_sequence":1,"table":"nonDerivative","row_type":"transaction","position":2,"url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000187/wk-form4_1784156990.xml","form_type":"4"}}],"next_cursor":"2026-07-15T23:09:54.000000Z,709027"}